1. COMMUNITY PROJECT
B Hunter & Flower Wu Yanzi

2. Introduction and outline
Recap context of the project
Outline of the project
Deliverables
Outputs and feedback
Challenges
Suggestions for improvements
and future work
Conclusions

3. St Ann’s Hospice
Greater Manchester’s largest hospice
Established nearly 40 years ago
Serves a population of approximately
1.2 million people
Provides palliative care for those with
progressive diseases & life threatening
illnesses
£6 million of income per annum
required from fundraising

4. Manchester Midnight Walk
Largest fundraising event organised
by St Ann’s Hospice
10 km walk around Manchester city
centre, starting at midnight
Raised in the region of £250,000 in
the first two years
Friday 2nd July 2010
Target is to have 4000 walkers at
this year’s event

5. Project overview
Production of social media toolkits - for staff and
supporters
Production of promotional and instructional videos
Local blogger engagement
Deployment of activities across Twitter, Facebook,
YouTube etc. to promote Manchester Midnight Walk
Monitoring and measuring of social media activities to
promote Manchester Midnight Walk
Image c/o Matt Hamm
Follow up interviews with staff and supporters about
social media toolkits and usage

6. Videos
Worked with St Ann’s to create a brief
Video promoting the Midnight Walk
Video social media tool kits
Distributed online
Image c/o Horia Varlan

7. Midnight Walk Blog
Posterous |
manchestermidnightwalk.posterous.com
Collaborative / multi-author
Sustainable
Integration
Image c/o inju

8. Midnight Walk blog

9. Social media toolkits
St Ann’s Hospice website
6 documents
Consultation with volunteers
Syndication - online & offline
Image c/o geoffrey_haberman

10. Additional activities
Blogger & Twitter engagement
Twibbon
Hashtag | #night2remember
Spotify
Image c/o minifig

11. Outputs & feedback
1,000
750
500
250
0 Image c/o kevinzhengli
Twitter Facebook

12. Over 800 unique visits since January 2010
Toolkits have had 100 hits on SAH website + email
requests
“I really like the resources produced for @StAnnsHospice Very
useful!” - Fundraiser for Action for Children in Conflict in
Kenya
“The online fundraising guides have given us a massive push
forward in terms of empowering our supporters to raise money
for us online. Many of our supporters are slightly nervous of
using online methods and are daunted by setting up Facebook
pages,Twitter accounts etc. – but now they have the perfect
tool to ease them in with confidence. We have wanted to
produce similar guides for some time now but just haven’t had
the resources, so this is a massive thing for us” - Senior
Communications Officer for St Ann’s Hospice

13. Challenges
Difficult filming conditions for
example lighting
Engagement
Extensive and open scope of project
Time consuming
Image c/o kevindooley

14. Moving forward...
Expanding and maintaining
relationships
Exploring new technologies
Creative approach
Long term sustainability and growth
Widening participation
Image c/o smlp.co.uk

15. Conclusions
Engagement isn’t easy
Time heavy
Long term strategy
Exploring new technologies
Social media embedded into the
practices across SAH
More than fundraising and MMW
Image c/o

16. Any questions?