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PRINT™
                        Social Media
                    Performance Analysis
                          November 2011


EXAMPLE DATA ONLY
About PRINT™

                    PRINT™ is the new, multi-channel social media performance measurement
                    system from Sociagility.

                    The PRINT™ methodology measures five key attributes of social media
                    performance across multiple social platforms and channels.

                    The result provides direct competitor analysis and delivers specific,
                    actionable insights into areas for improvement.

                    PRINT™ Reports can be one-off snapshots or continuous tracking studies.
                    Each assessment is bespoke and provides comparative PRINT™ Index
                    scores for a specific set of competitors. As well as a summary scorecard,
                    detailed comparative scores and re-usable graphics are included for
                    attribute and channel combinations.

                    Here is just a sample of the actionable insights that PRINT™ offers. To
                    receive a full example report please visit www.sociagility.com/print.


EXAMPLE DATA ONLY
Scorecard
                    The scorecard provides an “at a glance” overview of all scores for all brands.




EXAMPLE DATA ONLY
Scorecard

   The comparative
 PRINT™ Index scores
 for each brand in the
        group




EXAMPLE DATA ONLY
Scorecard



   Brand scores are
  broken out for each
 of the five attributes,
 showing leaders and
        laggards




EXAMPLE DATA ONLY
Scorecard




 Brand scores are also
 broken out for each
    channel, again
 showing leaders and
       laggards




EXAMPLE DATA ONLY
Brand assessment
        A summary of the key challenges and opportunities affecting the brand in comparison to group




EXAMPLE DATA ONLY
A series of insight charts show the detailed PRINT™ performance for each brand




              Here is just one of a number of
                 charts that breaks down
            comparative performance for each
                    brand by attribute




EXAMPLE DATA ONLY
A series of insight charts show the detailed PRINT™ performance for each brand




             And here is an example showing
             the contribution of each channel
              towards each brand’s attribute
                           score




EXAMPLE DATA ONLY
Another series of insight charts map the attributes against each other




            The ‘cross-hairs’ show the average
            score for the group and the size of
             the bubbles indicate each brand’s
                   PRINT™ Index score




                                                                                   Size of circle = PRINT™ Index score
EXAMPLE DATA ONLY
About PRINT™

                    Each PRINT™ Comparative Analysis includes a benchmarking
                    report plus detailed channel and attribute investigation for up
                    to eight selected brands and costs under £1,000 (€1,200 or
                    $1,600).

                    After an initial analysis, follow-up reports can be produced on a
                    monthly, quarterly, six-monthly or yearly schedule for
                    significantly less.

                    Bespoke versions can be created for organisations with more
                    detailed requirements (e.g. multiple brand/country profiles to
                    analyse).

                    For more information, and to get a more detailed sample report,
                    go to www.sociagility.com/print.
EXAMPLE DATA ONLY
www.sociagility.com/print

                      print@sociagility.com

                          @sociagility

                       +44 (0)20 7193 6793
EXAMPLE DATA ONLY

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Print™ Sample Analysis

  • 1. PRINT™ Social Media Performance Analysis November 2011 EXAMPLE DATA ONLY
  • 2. About PRINT™ PRINT™ is the new, multi-channel social media performance measurement system from Sociagility. The PRINT™ methodology measures five key attributes of social media performance across multiple social platforms and channels. The result provides direct competitor analysis and delivers specific, actionable insights into areas for improvement. PRINT™ Reports can be one-off snapshots or continuous tracking studies. Each assessment is bespoke and provides comparative PRINT™ Index scores for a specific set of competitors. As well as a summary scorecard, detailed comparative scores and re-usable graphics are included for attribute and channel combinations. Here is just a sample of the actionable insights that PRINT™ offers. To receive a full example report please visit www.sociagility.com/print. EXAMPLE DATA ONLY
  • 3. Scorecard The scorecard provides an “at a glance” overview of all scores for all brands. EXAMPLE DATA ONLY
  • 4. Scorecard The comparative PRINT™ Index scores for each brand in the group EXAMPLE DATA ONLY
  • 5. Scorecard Brand scores are broken out for each of the five attributes, showing leaders and laggards EXAMPLE DATA ONLY
  • 6. Scorecard Brand scores are also broken out for each channel, again showing leaders and laggards EXAMPLE DATA ONLY
  • 7. Brand assessment A summary of the key challenges and opportunities affecting the brand in comparison to group EXAMPLE DATA ONLY
  • 8. A series of insight charts show the detailed PRINT™ performance for each brand Here is just one of a number of charts that breaks down comparative performance for each brand by attribute EXAMPLE DATA ONLY
  • 9. A series of insight charts show the detailed PRINT™ performance for each brand And here is an example showing the contribution of each channel towards each brand’s attribute score EXAMPLE DATA ONLY
  • 10. Another series of insight charts map the attributes against each other The ‘cross-hairs’ show the average score for the group and the size of the bubbles indicate each brand’s PRINT™ Index score Size of circle = PRINT™ Index score EXAMPLE DATA ONLY
  • 11. About PRINT™ Each PRINT™ Comparative Analysis includes a benchmarking report plus detailed channel and attribute investigation for up to eight selected brands and costs under £1,000 (€1,200 or $1,600). After an initial analysis, follow-up reports can be produced on a monthly, quarterly, six-monthly or yearly schedule for significantly less. Bespoke versions can be created for organisations with more detailed requirements (e.g. multiple brand/country profiles to analyse). For more information, and to get a more detailed sample report, go to www.sociagility.com/print. EXAMPLE DATA ONLY
  • 12. www.sociagility.com/print print@sociagility.com @sociagility +44 (0)20 7193 6793 EXAMPLE DATA ONLY