O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

How Tesla's Referral Program Delivered Over 40X ROI

1.385 visualizações

Publicada em

Tesla's mythical reputation is preceeded by an unmatched net promoter score among car manufacturers. This Slideshare explores how Tesla acquired 25% of its customers at an ROI of over 40x in Q4 2015.

Publicada em: Marketing
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

How Tesla's Referral Program Delivered Over 40X ROI

  1. 1. TESLA'S REFERRAL PROGRAM ELON MUSK ACQUIRED 25% OF HIS CUSTOMERS LAST QUARTER THANKS TO
  2. 2. TESLA DOESN'T ADVERTISE LIKE OTHER CAR MANUFACTURERS.
  3. 3. TESLA HAS NO CMO OR DISTRIBUTION NETWORK
  4. 4. ONLY DIE HARD FANS
  5. 5. TESLA'S (FIRST) REFERRAL PROGRAM
  6. 6. RECEIVE PER REFERRAL $1,000
  7. 7. RECEIVE PER REFERRAL $1,000$1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA
  8. 8. RECEIVE PER REFERRAL $1,000$1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA $1,000 OFF YOUR TESLA
  9. 9. COMPETITION-BASED REFERRAL MARKETING Top Referrers by Region a Ludicrous P90D Model S and an exclusive VIP invitation for two to the Model 3 unveiling event, including travel and accommodations. First to 10 by Region a Tesla Powerwall Home Battery, installation included. 10+ Qualifying Referrals an invitation for two to attend the Model 3 unveiling event. 5+ Qualifying Referrals an invitation for two to attend the Gigafactory opening event, including transportation to the Gigafactory facility from Reno, Nevada.
  10. 10. COMPETITION-BASED REFERRAL MARKETING Top Referrers by Region a Ludicrous P90D Model S and an exclusive VIP invitation for two to the Model 3 unveiling event, including travel and accommodations. First to 10 by Region a Tesla Powerwall Home Battery, installation included. 10+ Qualifying Referrals an invitation for two to attend the Model 3 unveiling event. 5+ Qualifying Referrals an invitation for two to attend the Gigafactory opening event, including transportation to the Gigafactory facility from Reno, Nevada. MASSIVE SUCCESS
  11. 11. TESLA'S SECOND REFERRAL PROGRAM
  12. 12. WORLD WINNER: "WEI70644" FROM CHINA
  13. 13. 188 referrals Wei70644 IN JUST TWO MONTHS
  14. 14. 188 referrals Wei70644 IN JUST TWO MONTHS World Winner: Wei70644 from China 188 REFERRALS $188,000 to Wei70644 188 x $1,000 to referred customers Tesla's Cost: $376,000 Tesla's Revenue: $15,980,000 average: $85,000/car
  15. 15. $2,000 INCENTIVE $85,000+ 41.5X ROI
  16. 16. IN JUST 2 MONTHS
  17. 17. OF 18,000 CARS SOLD 5,000 WERE REFERRALS
  18. 18. OF 18,000 CARS SOLD 5,000 WERE REFERRALS 25% of all customer acquisition
  19. 19. "TESLA EXPECTED TO DELIVER MORE THAN 18,000 CARS DURING THE 4TH QUARTER THAT ENDED ON DECEMBER 31ST, 2015. WITHOUT ALL THOSE REFERRALS, IT WOULD HAVE MISSED ITS GOAL BY A CONSIDERABLE MARGIN." - SYLVAIN JUTEAU, Tesla America Referral Program Winner (34 Referrals)
  20. 20. TESLA HAS JOINED THE LIKES OF DROPBOX, AIRBNB AND UBER FOR 3 REASONS: 1) WORLD-CLASS REFERRAL PROGRAM 2) HIGH SHARE RATE 3) HIGH VOLUME
  21. 21. TO CREATE GAME-CHANGING IMPACT WITH ITS REFERRAL PROGRAMS.
  22. 22. LEARN MORE ABOUT TESLA'S REFERRAL MARKETING SUCCESS Download eBook The Relationship Between Brand Loyalty & Referral Program Success
  23. 23. FULL SERVICE E-COMMERCE REFERRAL MARKETING

×