Enterprise social networking strategy framework
Back in 2008 and then again in 2013, Gartner stated how between 70% to 80% of Social Business initiatives would fail in the short time frame of a couple of years, mostly due to a lack of purpose and clearly aligned business imperatives. That means that 7 or 8 out of 10 social business programs will eventually fail no matter how hard people may try. What if there was a different way …? This workshop will cover panagenda’s Enterprise Social Networking Strategy Framework that Luis Suarez has been using effectively with clients and business partners around different social business adaptation techniques to help organizations become successful ‘Socially Integrated Enterprises’. Come and join us to learn what those foundations for success would be like and how you, too, could kick off your own digital transformation initiative in just 6 different steps to start seeing immediate results and real business value, i.e. transform the way we share, learn, collaborate and innovate together to get work done more effectively. Working smarter, not necessarily harder. Why you should attend: Digital Transformation Leaders, Managers or Executives tasked with transforming their social collaboration landscape, interested in: Aligning their key business imperatives with their social business transformation efforts Creating a solid governance model for their Enterprise Social Networking environment Building an engaging online community programme (including a community of change agents / champions) Implementing an effective education & enablement programme around an extensive list of use cases Measuring and evaluating accordingly due progress through data analytics Addressing potential barriers and obstacles while evaluating how healthy & mature the overall Social Business programme is
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Enterprise social networking strategy framework
- 1. Philadelphia, April 26-27 2018 Enterprise Social Networking Strategy Framework Luis Suarez, panagenda @elsua
- 2. PLATINUM SPONSOR GOLD SPONSORS BRONZE SPONSORS GOLD PLUS SPONSOR SILVER SPONSORS SPEEDSPONSORING BEER SPONSOR
- 3. Social Connections 13 Philadelphia, April 26-27 2018 Narrative matters … Source - https://www.flickr.com/photos/27539822@N05
- 4. Social Connections 13 Philadelphia, April 26-27 2018 Successful patterns of modern collaboration From Adaptation … … to Engagement
- 5. Social Connections 13 Philadelphia, April 26-27 2018 Business imperatives Employee (dis)Engagement Source - https://www.flickr.com/photos/49503168860@N01
- 6. Social Connections 13 Philadelphia, April 26-27 2018 State of the Global Workforce - Gallup - 2017 • If 15% show high engagement, what about the “other” 85%? • 5% fluctuation * 1,000 employees = 50 * 43,000 = 2,150,000 EUR – Excluding side effects (i.e. think of losing sellers) • To reach optimal productivity, a new hire usually needs 3.5 years Source - ‘Weak Workplace Cultures Help Explain UK's Productivity Woes’ http://bit.ly/GallupUKDisengaged
- 7. Social Connections 13 Philadelphia, April 26-27 2018 Business imperatives Employee burnoutSource - http://bit.ly/2pnfDV9 Source - http://bit.ly/2phpxr6
- 8. Social Connections 13 Philadelphia, April 26-27 2018 Average rating across All Categories 2,52
- 9. Social Connections 13 Philadelphia, April 26-27 2018 Average rating per category Data Analytics Online Communities Library of Use Cases Governance Education & Enablement 0,00 1,25 2,50 3,75 5,00 2,6154 2,5 2,7692 2,6923 2,0385
- 10. Social Connections 13 Philadelphia, April 26-27 2018 Enterprise Social Networking Strategy Framework • Identify business imperatives • Create a governance model • Build a solid library of use cases • Enable your early adapters (i.e. Change Agents) • Education & Enablement is (http://bit.ly/ BlueIQCaseStudy) • Measure your progress
- 11. Social Connections 13 Philadelphia, April 26-27 2018 Question … • What’s your main business imperative for your Enterprise Social Networking Adaptation Plan? • Improve Communications • Improve Collaboration • Transform the Organisation • Other (Please specify…)
- 12. Social Connections 13 Philadelphia, April 26-27 2018 Ratings Governance Rating 1 Rating 2 Rating 3 Rating 4 Rating 5
- 13. Social Connections 13 Philadelphia, April 26-27 2018 Create a Governance model Guidelines, not rules! Explore! Source - https://www.flickr.com/photos/99472898@N00
- 14. Social Connections 13 Philadelphia, April 26-27 2018 Source > IBM Social Computing Guidelines - http://bit.ly/IBMSCG || Social Media Governance - http://bit.ly/SCGExamples
- 15. Social Connections 13 Philadelphia, April 26-27 2018 Ratings Library of Use Cases Rating 1 Rating 2 Rating 3 Rating 4 Rating 5
- 16. Social Connections 13 Philadelphia, April 26-27 2018 Build a solid library of use cases Work Out Loud, Lead by example (Walk the talk!) Source - https://www.flickr.com/photos/32888907@N03
- 17. Social Connections 13 Philadelphia, April 26-27 2018 Top 3 Use Cases: Working Out Loud http://workingoutloud.com Source - https://www.flickr.com/photos/7300793@N06
- 18. Social Connections 13 Philadelphia, April 26-27 2018 Top 3 Use Cases: Social File Sharing Source - https://www.flickr.com/photos/19923809@N04
- 19. Social Connections 13 Philadelphia, April 26-27 2018 Top 3 Use Cases: Ask Questions Openly! Source - https://www.flickr.com/photos/26406919@N00
- 20. Social Connections 13 Philadelphia, April 26-27 2018 Ratings Online Communities Rating 1 Rating 2 Rating 3 Rating 4 Rating 5
- 21. Social Connections 13 Philadelphia, April 26-27 2018 Enable your early adapters (Change Agents) Lead AND inspire the change! Source - https://www.flickr.com/photos/19663157@N00
- 22. Social Connections 13 Philadelphia, April 26-27 2018 Ratings Education & Enablement Rating 1 Rating 2 Rating 3 Rating 4 Rating 5
- 23. Social Connections 13 Philadelphia, April 26-27 2018 Education & Enablement Help model new behaviours & mindset - http://bit.ly/BlueIQCaseStudy Source - https://www.flickr.com/photos/95639384@N08
- 24. Social Connections 13 Philadelphia, April 26-27 2018 Ratings Data Analytics Rating 1 Rating 2 Rating 3 Rating 4 Rating 5
- 25. Social Connections 13 Philadelphia, April 26-27 2018 Measure your progress But don’t tell anyone about it!
- 26. Social Connections 13 Philadelphia, April 26-27 2018 Bonus Tip: Get Started! Stop talking … start doing (today!) Source - https://www.flickr.com/photos/30902880@N00
- 27. Social Connections 13 Philadelphia, April 26-27 2018 Questions?
- 28. Social Connections 13 Philadelphia, April 26-27 2018 Thank You! Luis Suarez Digital Transformation & Data Analytics Adviser panagenda GmbH – Make Your Data Work For You Lahnstr. 17 ! 64646 Heppenheim (Germany) Skype: l.s.r. ! Cell: +34 679 722 947 Office: +49 721 47040-111 ! E-Mail: luis.suarez@panagenda.com
- 29. PLATINUM SPONSOR GOLD SPONSORS BRONZE SPONSORS GOLD PLUS SPONSOR SILVER SPONSORS SPEEDSPONSORING BEER SPONSOR