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Digital Predictions 2013

What will 2013 hold for digital. We've booted up the Predictron X2 and this is what we found.

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Digital Predictions 2013

  2. 2. CROWD FUNDED EVERYTHING!No idea is too crazy in 2013. What started withKickstarter will expand into every region, everyniche and explode like we saw with daily dealsites. Consolidation comes later, for now expect tosee interest/gender/demographic based crowdfunding platforms.Expect to see more big brands move into thisspace for both “industry firsts” and to reduce riskof new product development.
  3. 3. ECOMMERCE2.0Crowd funding is just part of the greatereCommerce2.0 trend. Mobile and tablet will becrucial (duh!) but so will experimenting with newmodels of selling.Humble Bundle changed the way we buy indiegames in 2012. Expect more industries toexperiment to see what works for them.Why buy one pair of razors when youcan subscribe to a year’s worth?
  4. 4. THE NEXT-NEXT GEN?The Wii U is here but expect Sonyand Microsoft to announce theirnew consoles mid year just in timefor Xmas 2013.Expect to see a lot moreopportunities for brands with thesenew consoles and expect a veryexpensive Christmas for parents.
  5. 5. SMART-ASS OBJECTSHyper-connected objects from yourthermostat, to your car, light bulbs and even streetlights with homeland security features will start toinvade our lives.And, if a new product doesn’t have some “smarts”to it then you can just add a smart dongle to makeit smart.This is how Skynet started right?
  6. 6. 3D PRINTING. SO HOT RIGHT NOWWe’re still a few years off 3D printing at home butthe desire for 3D printed objects will hit fever pointin 2013. Especially amongst digital agencies.Expect the first mass market wearable shoe to beprinted out of Japan, while America continuesresearch on the printable hamburger.In future years expect big box stores tobecome nothing more than agiant 3D printer creatingitems from digital kiosksthanks to advances innanobot technology.
  7. 7. I KNOW WHAT YOU ATE LAST SUMMERSupermarkets will mine their data in evenmore interesting ways to target consumersand offer big brands intimate details on theirconsumers.Mobile will allow them to close the gapeven further. “Theoretically”, they could trackyou within the store, or more likely, offerdynamic coupons in-store. Dwell time in the cereal aisle was 25% higher than other double income no kids families. Better send a coupon!
  8. 8. THE ‘GANGNAM STYLE’ OF 2013Video will again be the #1 consumedmedia online and we will desperatelysearch for the next Gangnam Stylevideo to break 1 Billion views.And like the aligning of theplanets, a Korean, keyboard cat willjump from space to land in the middleof the Super Bowl to deliver KimKardashian’s baby live on TV. All tothe beat of the latest OK Go track. The#1 comment on the video…? “What’sthe name of the song?”
  9. 9. BADGE UNLOCKED: GAMIFIED SOMETHINGAfter reading about it 3 yearsago, companies everywhere start toemploy gamification in HR.Staff compete to be top of the leaderboard for promotion, while the bottomare fired in a ritualistic ceremony heldevery 3rd Friday.Gamification and casual gaming continueto be confused for one another as thebuzz word continues to be a hot topic.
  10. 10. THIRD & FORTH SCREENINGWith the buzz surrounding co-viewingwe saw a glut of platforms in 2012 toenhance your TV viewing. With IntoNow, Get this, GetGlue, Smartglass, Fango, Watch withEbay, Miso & Zeebox, 2013 will seethe players in this spaceconsolidate or die.We also have to remember thatpeople might just want tosurf, tweet, chat, search and shopwhile they watch TV not“check-in” to earn badges.
  11. 11. ONLINE COURSES EXPLODEThere is a lot of hype about online uni courses.But soon it’ll be less about the name of the school youattended and more about whose online course you took.Celebrities, even small ones in their own circle, will start toshare their knowledge and teach a lot more.Expect to see more niche learning opportunities on siteslike Skillshare with classes like how to make meatballsand designing a rock poster. And for brands tostart to get in on the act either sponsoringclasses or running them.If Salman Khan can successfully help theworld learn why can’t Snoop teach the world to knit?
  12. 12. SOCIAL MEDIA GET’S NERDYThe ever increasing amount of data beingproduced by social media, coupled with theincreasing spend and focus from brands, willrequire the social media team to pull out thecalculator and start number crunching.No longer will your Tumblr of sloths doing yogaguarantee you a job.
  13. 13. NEVER PAY FOR A GAME AGAIN*Freemium games rule the mobile space. Expect tosee less and less paid games and more FREE*games and apps supported with heavymonetization.Expect to see this trend creep into other areas ofour lives (especially in the entertainment areas) aseveryone experiments on how to make money viagaining mass awareness first.
  14. 14. LAZY? THERE’S AN APP FOR THATBeing lazy has never been easier.Consumers will become accustomed tooutsourcing various parts of their lives thanks toservices like Pindone, TaskRabbit, Uber and otherlocal versions like AirTasker, and TaskPandataking off.Expect brands to partner with these services asthey grow. Have your house tended to by aDomestos-sponsored cleaner or picked up by anall new BMW 7 Series Uber driver.
  15. 15. 2013’s HOT OR NOT Mobile Games Myspace Anything in Space Klout Being Profitable Privacy Policy Changes Gun Stocks Guns SXSW Cannes Kim & Kanye’s baby The Royal Baby Less More Content Marketing Banner Ads FB Jobs (Linkedin for blue collar)
  16. 16. 2012 PREDICTION REPORT CARD2012 Prediction Correct Kinda NopeFlash is NOT dead XEngagement > Impressions XYear of Android XNFC: The New Kid in Town XRicher Communities XTablets, Tablets, Tablets XVoice is the new UI XVirtual meets real XGamification X2012’s Hot or Not? X
  17. 17. MORE FROM US soapcreative.com slideshare.net/soapcreative twitter.com/soapcreative