Language is one of those magic tools that helps us sharing thoughts, ideas, feelings. As we all experience every day it’s not an easy task… You need to be a true wordsmith to make your message clear, easy to understand, and what’s most important generating the appropriate energy in your audience. It’s especially important when you’re a Tech Writer. You have the power to help end user fail in love with the product or hate it and abandon… There’s a wide variety of a daily challenges. One of them is how to write help in a appealing for the user way? Geeky/technical language is extremely boring – most of us hardly ever even start reading the help. But… What if reading help was as exciting as reading a good thriller? What if while learning new feature user would feel as an adventurous explorer solving gripping puzzles? One of the ways to achieve it is to use gamification and storytelling.