Slides that I prepared for a talk to a UNC class COMP 380 (Computers and Society)

1. Social Software at work
Dave Johnson
Monday, March 16, 2009

2. About me...
Monday, March 16, 2009

3. About me...
• Triangle native
Monday, March 16, 2009

4. About me...
• Triangle native
• Started career in GIS and then dev tools
Monday, March 16, 2009

5. About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
Monday, March 16, 2009

6. About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
• Worked at Sun, took Roller to Apache
Monday, March 16, 2009

7. About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
• Worked at Sun, took Roller to Apache
• Architect for ill-fated Sun SocialSite
Monday, March 16, 2009

8. About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
• Worked at Sun, took Roller to Apache
• Architect for ill-fated Sun SocialSite
• What’s next...
Monday, March 16, 2009

9. Monday, March 16, 2009

10. Monday, March 16, 2009

11. Agenda
Monday, March 16, 2009

12. Agenda
• Social Software?
Monday, March 16, 2009

13. Agenda
• Social Software?
• Blogs and wikis at work
Monday, March 16, 2009

14. Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
Monday, March 16, 2009

15. Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
• How I use Social Software
Monday, March 16, 2009

16. Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
• How I use Social Software
• Emerging Standards (if we have time)
Monday, March 16, 2009

17. Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
• How I use Social Software
• Emerging Standards (if we have time)
• Q &A
Monday, March 16, 2009

18. Social Software?
my admittedly biased view
Monday, March 16, 2009

19. The web is bloggy
Monday, March 16, 2009

20. The web is bloggy
Monday, March 16, 2009

21. The web is bloggy
Monday, March 16, 2009

22. The web is bloggy
Monday, March 16, 2009

23. The web is bloggy
Monday, March 16, 2009

24. The web is bloggy
Monday, March 16, 2009

25. The web is bloggy
Monday, March 16, 2009

26. Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009

27. Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009

28. Rise of the social web
Blogs
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009

29. Rise of the social web
blogger.com
Wordpress
JSPWiki
LiveJournal
Blogs
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009

30. Rise of the social web
blogger.com
Wordpress
JSPWiki
LiveJournal
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009

31. Rise of the social web
Facebook
Friendster MySpace
blogger.com
Wordpress
JSPWiki
LiveJournal
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009

32. Rise of the social web
Facebook
Friendster MySpace
blogger.com
twitter
Flickr dopplr
Wordpress
JSPWiki
LiveJournal
del.icio.us
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009

33. Rise of the social web
Facebook
Friendster MySpace
blogger.com
twitter
Flickr dopplr
Wordpress
JSPWiki
LiveJournal
del.icio.us
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009

34. Rise of the social web
Any
Facebook
Friendster MySpace
site!
blogger.com
twitter
Flickr dopplr
Wordpress
JSPWiki
LiveJournal
del.icio.us
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009

35. Blogs and wikis at work
Monday, March 16, 2009

36. Blogs & wikis at work
Blogs & wikis inside
Monday, March 16, 2009

37. Blogs & wikis at work
via IT department
replace or augment existing content and knowledge management systems
Monday, March 16, 2009

38. Blogs & wikis at work
via grass-roots efforts
they’re so easy to install and use that they grow like weeds
Monday, March 16, 2009

39. Internal blog use cases
• •
Individual journal CxO fireside-chat
• •
Group journal Departmental newsletters
• •
Status reports Promoting internal efforts
• •
Manager pass-down Publishing reports
• •
Trip reports Publishing test results
• Lab notebook
Monday, March 16, 2009

40. Internal wiki use cases
• •
Collaborate on docs Project home pages
• •
Proposals FAQs
• •
Specifications How-to guides
• •
Detailed designs Content management
• Requirements
Monday, March 16, 2009

41. Blogs & wikis outside
Monday, March 16, 2009

42. Blogs & wikis outside
markets are conversions again. join in or be left out
Monday, March 16, 2009

43. Blogs & wikis outside
Policies on
public discourse
trust your employees to share the cool things they are working on
Monday, March 16, 2009

44. Monday, March 16, 2009

45. Monday, March 16, 2009

46. Blogs & wikis outside
Benefits to companies
humanize the corporation, join the conversations and
share the cool things that your company is working on
Monday, March 16, 2009

47. Corporate approaches
to external blogging
Monday, March 16, 2009

48. Corporate approaches to blogging
Encourage it
Monday, March 16, 2009

49. Corporate approaches to blogging
Help only VIPs do it
Monday, March 16, 2009

50. Corporate approaches to blogging
Help everybody do it:
employee blogging
Monday, March 16, 2009

51. Monday, March 16, 2009

52. Social networking
still emerging at work
Monday, March 16, 2009

53. What does Social
Networking service provide
• Profiles
• Relationships
• Activities
• Shared applications
• Photo & video sharing
• Games, etc.
Monday, March 16, 2009

54. Use cases for internal
social networking
• Enhanced corporate directory
• With Profile pages and Activities
• Finding experts
• Group and team building
Monday, March 16, 2009

55. Approaches to internal
social networking
Monday, March 16, 2009

56. Approaches to internal social networks
Build it yourself
add profiles, fiends and activities
to your existing corporate directory
Monday, March 16, 2009

57. Approaches to external social networks
Buy into a
Social Software suite
Blogs, Wikis, Social Networking and more in
one integrated package from one vendor
Monday, March 16, 2009

58. Monday, March 16, 2009

59. Monday, March 16, 2009

60. Monday, March 16, 2009

61. Monday, March 16, 2009

62. Use cases for external
social networking
• Joining the conversion, engaging customers
• Make web sites more “sticky” and interesting
• Deep personalization based on
• Detailed profile information
• Groups and relationships
Monday, March 16, 2009

63. External approaches to
social networking
Monday, March 16, 2009

64. Approaches to external social networks
Hook into
existing SNS sites
develop applications that use the API
such as Facebook, OpenSocial, Twitter, etc.
Monday, March 16, 2009

65. Approaches to external social networks
Bring existing SNS
to your site
Monday, March 16, 2009

66. Monday, March 16, 2009

67. Approaches to external social networks
Build your own
SNS site
Monday, March 16, 2009

68. Approaches to external social networks
Your Web Application SocialSite Server
SocialSite Admin
Console
Your application's
REST API
OpenSocial /SocialSite
REST API
Persistent
Social Graph
SocialSite Proxy
SocialSite Profile
Face
Widget
Widget
SocialSite Gadgetizer
OpenSocial /SocialSite
SocialSite JSON-RPC API
Friends Gadget #1
Gadget #1
Widget
Social-enable your
existing sites with Project SocialSite
Monday, March 16, 2009

69. How I use social
software at work
Monday, March 16, 2009

70. How I use social software at work
Twitter to chat
with the world,
colleagues and friends
Monday, March 16, 2009

71. How I use social software at work
Personal blog for
technology explorations
and promoting things
Monday, March 16, 2009

72. How I use social software at work
Group blog for
product announcements
and news
Monday, March 16, 2009

73. How I use social software at work
Wiki for feature
proposals, designs
and ad-hoc docs
Monday, March 16, 2009

74. How I use social software at work
Email for
project management
Official record of all:
- Project related discussions
- Changes to issue tracking system
- Changes to source code
- Changes to wiki
Monday, March 16, 2009

75. How I use social software at work
LinkedIn for
business connections
Monday, March 16, 2009

76. How I use social software at work
Facebook for
friends only
Monday, March 16, 2009

77. How I use social software at work
Instant messaging
for closest co-workers
and friends
Monday, March 16, 2009

78. Emerging Social
Software standards
Monday, March 16, 2009

79. Emerging social software standards
OpenID
so you don’t have to remember so many passwords
Monday, March 16, 2009

80. Emerging social software standards
OAuth
so sites can access your data on other sites
Monday, March 16, 2009

81. Emerging social software standards
OpenSocial
standard way to develop applications for SNS sites
Monday, March 16, 2009

82. Emerging social software standards
FOAF + SSL
Make the web into your social network
Monday, March 16, 2009

83. Summary
Monday, March 16, 2009

84. Summary
• Blogs, wikis and feeds are widely used
Monday, March 16, 2009

85. Summary
• Blogs, wikis and feeds are widely used
• Social networking is emerging
Monday, March 16, 2009

86. Summary
• Blogs, wikis and feeds are widely used
• Social networking is emerging
• Expect all this to change fast
Monday, March 16, 2009

87. Summary
• Blogs, wikis and feeds are widely used
• Social networking is emerging
• Expect all this to change fast
• You can be that change
Monday, March 16, 2009