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Putting strategy in its placeStrategic What is strategy?

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Putting strategy in its placeStrategic Analysis§ Industry Analysis§ Customer/marketplace trends§ Customer activity cycle§ Environment forecast§ Competitor analysis§ Assessment of internal strengths,weaknesses, resources, cultureMission§ Fundamentalpurpose§ Values§ VisionObjectives§ Specific targets,short & long termStrategy!The central integrated,externally oriented conceptof how we willachieve our objectivesSupportingOrganizationalArrangements§ Structure§ Processes§ Symbols§ Rewards§ People§ Activities§ Functional policiesVersion 3.2 March 201152 © Marc Sniukas“Are you sure you have a strategy?” Donald C. Hambrick and James W. Frederickson Academy of Management Executive 2001 Vol. 15 No. 4

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