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“Are you sure you have What is strategy?

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“Are you sure you have a strategy?” Donald C. Hambrick and James W. Frederickson Academy of Management Executive 2001 Vol. 15 No. 4Putting strategy in its placeStrategic Analysis§ Industry Analysis§ Customer/marketplace trends§ Customer activity cycle§ Environment forecast§ Competitor analysis§ Assessment of internal strengths,weaknesses, resources, culture§ StakeholdersMission§ Fundamentalpurpose§ Values§ VisionObjectives§ Specific targets,short & long termStrategy!The central integrated,externally oriented conceptof how we willachieve our objectivesSupportingOrganizationalArrangements§ Structure§ Process§ Symbols§ Rewards§ People§ Activities§ Functional policiesIt’s not about thesequence.The robustnessof the whole iskey !Version 3.2 March 201126 © Marc Sniukas

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