27. „Put simply, the right way to define a good customer is to pick a definition that suits you better than it does your competitors.“ Costas Markides, Professor London Business School.
39. “Business model innovation matters and it is a top priority of CEOs.” Expanding the Innovation Horizon The Global CEO StudyIBM Global Business Services 2006
New Mind Set: Challenging convential logic and outdated mental modelsDifferent view: focus on differentiation, not beating the competition by being better, cheaper, etc.
New business models New value chain architecture The creation of New markets Reshaping existing markets Increased value Redrawing market boundaries
What product / service can also be „What need“ What problem is being solved? For which customer? How is this done?
Challenging Industry AssumptionsSwitch strategic goal from beating competition to achieving differentiationLook across substitute industries, what makes customers trade between these? (Alternatives vs Substitutes)Look across strategic groupsLook at completely different industries, segments, countries, ...Blur industry boundariesChallenging Assets & CapabilitiesUse what you have or start anew? Mobilize hidden assets.