1. AGRO-DAIRY FARM
Sngce-team

2. Agricultural scenario of India
 Food grains production:- 241 million tones (MT) in 2010-11 crop
year
 Milk production in 2011:- 121.7 million tones
 Fish Production :-7.8 million tones
 Vegetable Production :-- 141.3 million tones
 Fruit production :- 75.7 million tones
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

3. Facts about agriculture sector in India
 Limited supply of water for irrigation
 Large size of population dependents on agriculture
 Lower growth in farmers’ income(1.5%) and higher growth in
expenditure (4-5%)
 Increasing indebtedness of farmers & suicidal rates.
 Only 2.2% of the horticulture products are processed.
 Only few secondary agriculture industries exist and most of
the agro-industries are unorganized.
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

4. Scope of agro-dairy farm?
 Employment opportunities can be enhanced.
 Migration from rural areas can be minimized .
 High quality standards and low processing cost is ensured.
 Ensure that a fair share of added value goes to the producer
thereby income level of farmers can be improved
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

5. How to use water and fertilizers effectively in
farming?
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

6. The question lead to a great innovation,
known as…..
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

7. Drip irrigation system (DIS).
• Drip irrigation, also known as ‘Trickle irrigation’ or
‘Micro irrigation’.
• It is an irrigation method that saves water and fertilizer
by allowing the mixture to drip slowly to the roots of
plants, either onto the soil surface or directly onto the
root zone.
• It is done through narrow tubes that deliver water directly
to the base of the plant.
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

8. DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

9. DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

10. Comparison
• Output 100 units
• More manual labor
Flood irrigation • Less profit
• Increased output to 160
units
Drip irrigation • Reduced manual labor
• More profit
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

11. TARGET SECTORS
• Small and medium scale farmers
• Rural and economically backward areas.
• Areas facing scarcity of rainfall.
• Soils which lacks nutrients and minerals.
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

12. STRENGTH WEAKNESS
Low initial investment
Limited life period & delicate
Risk spread over number of years High labor requirement
Skill requirement is less High replacement cost
Shifting to micro tube and drip is Cannot withstand high pressure of flow of
technically feasible water
Less transportation and storage problem Unequal distribution of water
SWOT
OPPORTUNITY THREAT
Scope for improvement
Non standardization in product
Latent demand for water saving
Non performance of early adopters
Involvement of agencies for replication /
Decreasing price of micro tube and drip
spreading
Environmental problems with polythene
Manufacturing process is available everywhere
Easy and soft availability of finance
Changes in system of electricity billing
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE

13. Conclusion
• Taking all the general factors into account Drip
Irrigation system has met all expectations in
terms of economy, scalability, effectiveness and
sustainability in the field of agriculture.
• By the end of 2015, it is expected that Drip
Irrigation will reach around 70% of all major
agriculture techniques.
DEPARTMENT OF MANAGEMENT STUDIES @ SNGCE