Commerce originating from mobile phones is expected to see explosive growth by 2012. Mobile based transactions has relevance for both online transactions and especially offline @ POS transactions, since it is a device that is both with you and connected, most of the time. A neutral technology that allows both consumers and merchants freedom of choice is necessary for this explosive growth in m-commerce to be realized, much like what web technology did to e-commerce. This presentation walks through essential background and data to make this point.