The Essential Guide to Webinars: Deliver Value to the Right Audiences

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Many companies that operate online run at least one webinar per month, potentially earning them potential customers and reputations as market leaders. But great webinars (and we have just a bit of experience with them here at Social Media Today) are no accident. They’re the product of choosing the most compelling topics, the most engaging speakers, the right sponsors, and a process that brings those elements together into a cohesive content plan that gives your audience something of value. If done right, webinars can serve as a valuable lead generation tool, a way to increase brand awareness, and a reference for your audience. Let us show you how to create a webinar that serves your business’s needs and your audience’s. We’ll be inviting contributors from three of our most successful webinars to discuss their experiences and success measures.

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The Essential Guide to Webinars:
Deliver Value to the Right Audiences

Our Speakers
Lisa Horner is focused on creating demand and building brands in new ways as the Sr. Director,
Demand Generation at Citrix, makers of GoToMeeting, GoToWebinar and GoToMyPC. She and her
team are invested in customer focused marketing and relationship building through a variety of
venues, including an industry-leading webinar program, social and traditional media, content and
storytelling, lead management and more. @LisaHorner
Craig Rosenberg is co-founder of TOPO,a sales and marketing advisory dedicated to helping
organizations exceed their revenue targets. Craig is one of the world’s foremost sales and marketing
experts. Over the years, he’s helped hundreds of companies design, build, and optimize their
revenue strategy, process, and tactics. You can also find Craig at his popular blog the Funnelholic or
you might find his work in various ebooks, webinars or live speaking engagements.@funnelholic
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success
in generating demand and creating buzz for leading technology, consumer products, financial services
and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser,
a leader in web optimization and analytics, and author of five “Dummies” books. @PaulDunay
Maria Pergolino recently joined Apttus as Vice President of Marketing, after almost four years with
the fast growing Marketing Automation company, Marketo. As a key leader and early stage
member of the Marketo Marketing team, Maria brings to Apttus deep domain expertise in
marketing automation, campaign optimization, inbound and social media marketing.
@InboundMarketer

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