The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?
Join us in this webinar as our content experts discuss:
Examples of content that goes viral, with explanations why
How to ask the right questions of your own content, so each message you send out has potential
Kinds of strategies to apply at different parts of the process for best results
And how to analyze those results in a realistic, goal-appropriate way
5. #SMTLive
Our Speakers
Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design
strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought
leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought
leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects;
bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce?
Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live
presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia
storyteller. @BreeBaich
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating
buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author
of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies
(Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd
Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T,
CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm
that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of
60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their
sales and revenues. @AskJamieTurner
James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into
the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more
than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts
that their audiences deserve. @hillyprods
6. #SMTLive
What Is Viral Content?
Content that
is liked by
thousands
and shared
by millions
@AskJamieTurner
12. #SMTLive
Super Bowl 50: Wins and Losses
Celebs Animals Babies
Steven Tyler
Skittles
photocred:MikeMozartviaFlickr
Baby’s Ultrasound
Doritos
photocred:MikeMozartviaFlickr
Singing Sheep
Honda
photocred:RileyviaFlickr
data source: abcnews.go.com, Super Bowl 50: The Stories Behind Some of This Year’s Ads
@BreeBaich
88%of my Facebook Community
According to My Facebook Community
#PuppyMonkeyBaby
18. #SMTLive@HillyProds
• Hotel Travel Tips
• I’m Trying These Brilliant Tricks During My Next Hotel
Stay! (*)
• Make your next family hotel stay bearable
• None…they are all horrible and not interesting! ! !
*TipHero.com actual headline
AUDIENCE POLL
20. #SMTLive@HillyProds
Title: How to become a data protection hero.
You're invited to this great online event that will explain
navigate and align the applicable technology tools, with
various techniques, using old and new things in different
ways.
Now is the time to rethink your data protection strategy,
addressing when, where, why and how to protect, preserve
and serve your applications and data against various
threats. You will also learn how to remove costs by
reducing complexity without introducing compromise and
about new enabling technology tools that adapt to your
environment’s needs.
So close…
21. #SMTLive@HillyProds
Title: How to become a data protection hero.
You're invited to this great online event that will explain
navigate and align the applicable technology tools, with
various techniques, using old and new things in different
ways.
Now is the time to rethink your data protection strategy,
addressing when, where, why and how to protect, preserve
and serve your applications and data against various
threats. You will also learn how to remove costs by
reducing complexity without introducing compromise and
about new enabling technology tools that adapt to your
environment’s needs.
So close…but so far away
22. #SMTLive@HillyProds
Title: How to become a data protection hero.
You're invited to this great online event that will explain
navigate and align the applicable technology tools, with
various techniques, using old and new things in different
ways.
Now is the time to rethink your data protection strategy,
addressing when, where, why and how to protect, preserve
and serve your applications and data against various
threats. You will also learn how to remove costs by
reducing complexity without introducing compromise and
about new enabling technology tools that adapt to your
environment’s needs.
So close…but so far away
25. #SMTLive
Our Speakers
Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design
strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought
leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought
leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects;
bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce?
Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live
presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia
storyteller. @BreeBaich
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating
buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author
of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies
(Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd
Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T,
CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm
that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of
60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their
sales and revenues. @AskJamieTurner
James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into
the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more
than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts
that their audiences deserve. @hillyprods
Present to hundreds with confidence.
Turn your next presentation into a story – that story into a conversation, and a conversation into your next sale.
Emotion----I like to hit on positive emotions…. …. surprise….happiness….gain/be better for……..can motivate folks by anger/negative….loss or fear of loss
Type in what emotions you see or feel?
Emotional word list…..create it….use it…..track it….A B test with different language…..
Great…..cool……nice……NO
Do a post that says…..check out these cool videos. OR….(slide move)
THIS>>>>>>>
Curiosity….and emotion……
Which headline would you most likely share?
A Hotel Travel Tips
B I’m Trying These Brilliant Tricks During My Next Hotel Stay!
C Make your next family hotel stay bearable
D None…they are all horrible and not interesting! ! !
Can I get a why in the comments from some folks…..
If you don’t keep it simple….your content is dead….
Keep expectations simple also…. ……..puppy monkey baby had how many millions of eye balls…you might not have that…..I argue 1000 followers….you get 10-20 likes per post….and they you get 100+……more of the 100+…..
Who doesn’t want to be a hero at work?
Emotional language…asking a question….has sharable potential (the sharer helping the audience become a hero)
(punctuation…WHAT?)
Old things in new ways….but new things in different ways…..I just don’t get it.
You want to remove complexity….but this is the most complex and difficult sentence.
I don’t even want to share this content with myself….let alone others.
Create content that you would want to share….that you are compelled to share……
When all else fails….puppies and cats…..
Present to hundreds with confidence.
Turn your next presentation into a story – that story into a conversation, and a conversation into your next sale.