Slide deck accomanying Social Media Today's 12/18 webcast: Adding Value with Online Community http://www.socialmediatoday.com/SMC/158714

2. Adding Value with Online Community Brought to you by and Media Sponsor

4. Panel Members Maggie Fox (@maggiefox), our moderator, is the founder and CEO of Social Media Group, helping businesses navigate the new socially engaged web. She is a leading communications and content expert and a frequent and sought-after speaker on the importance and use of social media in the enterprise. Rachel Happe (@rhappe) is Co-Founder and Principal at The Community Roundtable, a peer network for community and social media managers, and has over fifteen years of experience with emerging enterprise technologies including social networking, ecommerce, and software applications. Neil Beam is Sr. Manager of Channel Strategy at AT&T, serving as a guiding voice on projects affecting the customer's web experience. His expertise emphasizes Multi-Channel Retail, Social CRM, and WoM Marketing. Neil recently authored the ROI chapter for WOMMA's 2009 Measurement Guidebook. Francois Gossieaux is a partner and co-founder at Beeline Labs, helping clients create new customers by humanizing themselves and their brands. He is also a senior fellow and board member with the Society for New Communications Research, and co-leads the yearly Tribalization of Business Study.

5. Community Maturity Model TM

8. Forrester’s ROI Methodology Source: May, 2009 “The ROI of Online Customer Service Communities” Forrester report

9. Online Community

10. Online Community