How is Big Media Adapting to a Social Media World?
1.
2. Social Media Today presents:
How is Big Media Adapting to a Social Media World?
Brought to you by
3. How to Participate
• Submit your questions in the GotoWebinar
presentation window
• Follow along and share your thoughts on Twitter at
#SMTlive
4. About the Moderator
Maggie Fox is the founder and CEO of Social Media Group,
established in 2006 and one of the world’s most highly respected
independent agencies helping business navigate the socially
engaged Web. Pioneers in their field, Social Media Group has
helped some of the best-known brands in Europe and North
America get social, including Ford Motor Company, SAP, RBC, 3M
and Thomson Reuters. Maggie has been interviewed about social
media by Inc. Magazine, The Washington Post, CBC Radio, The
Globe and Mail, CBC News, CTV News and The Financial Post,
among others. In 2009 she was named one of the Top 100
Marketers in Marketing Magazine's 100th Anniversary Edition,
and in 2011 The National Post named her one of Canada's Top
Innovators. Maggie also sits on the boards of The Empire Club and
ConnectedN.com
5. About the Panel
Since 2010, Mark Fishkin has served as Vice President, Digital Sales and Marketing for Wall Street Journal
Digital Network. He is responsible for creating, developing, presenting and implementing web-based, tablet,
mobile, and social media marketing solutions for top and prospective clients that generate leads, build
brands and retain customers.
Joseph Epstein is the Chief Marketing Officer of Digital Broadcasting Group (DBG), the leading creator,
producer, and distributor of premium video content across digital media. Joe oversees the company’s
.
marketing and branding, including its marketing solutions, events, press, social media and research efforts,
and drives key client initiatives, strategic partner programs and new content efforts.
Saul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader & Innovation and
Growth Services Leader within IBM Global Business Services (GBS). He leads a worldwide team of IBM
consultants focused on delivering business value through business, technology and operations strategy
engagements as well as organizational change initiatives.
Since joining MTV as the strategic lead for social media and community management in early 2010, Tom
Fishman has overseen a period of twenty-fold growth in MTV's community footprint. Prior to joining MTV,
Tom managed digital content distribution for brands like Vogue, Wired and Epicurious.com as part of
Conde Nast Digital's Emerging Media group, and was a graduate student in the physics department at
Columbia University
#SMTlive
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17. Thanks for Joining Us
• This webinar will be available on-demand at
www.SocialMediaToday.com. Stop by to learn
more and share your comments.
• Connect with our panelists on Social Media
Today using the search function:
18. Join us February 28th for…
B2B and The Complex
Vanessa DiMauro
• Rachel Happe
• Joe Cothrel
• Register at www.socialmediatoday.com/online-
communities