The document promotes The Social Shake-Up Europe 2015 conference happening in London. It provides details on the conference topics which will focus on social media's impact on customer experience and collaboration, keynote speakers including Jeremiah Owyang and Daina Middleton, and over 24 breakout sessions on aligning digital initiatives with executives and managing social media crises. Attendees will learn new strategies from conversations with top brands to apply to their organizations. Early bird tickets before September 18th save 30% off the pass.

1. The Intersection of Content
Marketing & Customer
Experience
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Today’s Panelists:
Justin Hunt
The Digital and Social Media Leadership Forum, Founder; @JustinHunt
Justin Hunt is the founder of The Digital and Social Media Leadership Forum (https://dsmlf.info)
which was set up in 2009 to help the world’s leading organisations collaborate to enhance their
knowledge and understanding of social media issues (internal and external) and emerging
disruptive technologies. The Digital and Social Media Leadership Forum was set up with the help of
a small group of senior PR executives from leading brands. The Digital and Social Media Leadership
Forum has more than 100 leading organisations as members ranging from Rolls Royce to IKEA and
IBM who meet regularly- about three times a month - to share insights and experiences in
collaborative working groups to help improve skills across industry sectors.
Robin Carey
Social Media Today, CEO; @RobinCarey
Robin Fray Carey is an American entrepreneur who started Social Media Today LLC in her fifties.
Having worked for traditional media outlets like the Washington Post, The National Journal, and
Esquire, she spent nearly twenty years consulting to Time Inc., BusinessWeek and other consumer
business magazines on content strategy and ad sales. In 2006, she published a white paper on
SAP’s use of social media that posited that large corporations, by virtue of their virtual, internet-
based networks were now “media companies.” She went on to found Social Media Today in 2007
to create niche websites based on blog curation. The Society for New Communications Research,
AIIM, and The Internationalist Magazine has recognized the company for innovation in online
business-to-business publishing.
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Win a Free Ticket to The Social Shake-Up!
#SMTLive Audience: Tell us why you want to go to The
Social Shake-Up to be entered for a chance to win.
Tweet: “I want to go to #ShakeUpEurope15 because…”
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The Intersection of Content Marketing &
Customer Experience
Justin Hunt
Founder,
The Digital and Social Media Leadership Forum;
@JustinHunt
#ShakeUpEurope15

6. #SMTLive
We’re bringing America’s premier social business
conference across the pond to London. Join best thinkers
and thought leaders from leading global brands for 24
sessions across 4 unique tracks over a day and a half at
the Royal Garden Hotel.
You'll walk away with action items and new strategies--
with a special focus on collaboration and customer
experience--to put into practice at your organization.
Buy your pass by September 18th for 30% off.
socialshakeup.socialmediatoday.com
The Social Shake-Up Europe 2015:
It’s a Collaborative, Customer Driven World
#ShakeUpEurope15

7. #SMTLive
Join us for The Social Shake-Up Europe 2015: It’s a Collaborative, Customer Driven World
• Top brands will have frank conversations about the future of social -- conversations you
won't be able to sit in on anywhere else. Featuring brands such as:
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8. #SMTLive
Join us for The Social Shake-Up Europe 2015: It’s a Collaborative, Customer-Driven World
• 24 breakout sessions across four tracks covering topics such as:
• How to Align Your Digital Initiatives with the C-Suite Agenda
• The Impact of Social Media on Customer Experience
• From Social Listening to Creative Output: Developing Your Strategy
• 50 Shades of Grey: The Ethics of Social
• Brands Under Attack: How to Manage a Social Media Crisis
• Keynotes featuring Jeremiah Owyang on the “The Next Phase of Social: The Collaborative
Economy” and Daina Middleton, Head of Global Marketing for Twitter, on “Marketing in
the Participation Age”
Buy your pass by September 18th to save 30% on your pass.
socialshakeup.socialmediatoday.com
#ShakeUpEurope15

9. #SMTLive
Win a Free Ticket to The Social Shake-Up!
#SMTLive Audience: Tell us why you want to go to The
Social Shake-Up to be entered for a chance to win.
Tweet: “I want to go to #ShakeUpEurope15 because…”
#ShakeUpEurope15

10. #SMTLive
Upcoming Webinar
August 19th
Dispatches from the Social Data Revolution: The
Most Up-To-Date Research is Here
Featuring:
Ted Sclavos; HP, Chad Mitchell; Walmart & Chris Kerns; Spredfast
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