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5.5.15

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Social business organizations, especially those in regulated industries, now know they must take privacy and data security seriously to gain consumer trust, but many don’t know how to begin implementing practices and software that protect the brand and the consumer. Can you be both a social business and have a secure data setup? How do you know what data to collect and what to block? How can you use a system that is both scalable and usable to flag unwanted content? How do you know when to export and archive data? How can you integrate a culture of data compliance into your entire organization?

In this webinar, we will discuss:
-Best practices for collecting, processing, and storing data.
-Software solutions that will help you start and scale a data management and compliance program.
-How to integrate a compliance strategy into technology solutions so the entire organization is on board.

Publicada em: Mídias sociais
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5.5.15

  1. 1. Protecting Your Brand: Privacy, Risk and Compliance #SMTLive
  2. 2. #SMTLive Thank You to Our Sponsor @Tracx
  3. 3. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
  4. 4. #SMTLive Our Speakers Phil Mennie is author of "Social Media Risk and Governance: Managing Enterprise Risk". He is PwC's Social Media Risk and Governance leader, helping his clients harness the power of social media through good governance and risk management. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he led the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. @philmennie Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social consumers and enterprises. @tracx Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay Joanna Belbey. As Social Media and Compliance Specialist for Actiance, Inc, Joanna Belbey helps regulated firms use social media effectively while complying with industry rules and regulations. Joanna is a contributor to Forbes.com and is an enthusiastic user of social media (follow her on Twitter @belbey). Joanna joined Actiance after running a financial services compliance training firm for several years. Prior to that, she led content development, marketing strategy and delivery for as many as 350 financial services compliance educational programs per year at FINRA (Financial Industry Regulatory Authority) for 6 years. @belbey
  5. 5. Proprietary and Confidential BIG DATA…BIG RISK? No firewalls, Real-Time, Public, Algorithmic Laws Process People Data Privacy, Human Error, Hacking Compliance, Governance, Permission, Approval, Collaboration Legal / Industry regulations, Geographic / Cultural Norms
  6. 6. Proprietary and Confidential SOFTWARE TO THE RESCUE? People ProcessData Governance Teams Permissions Viewing Rights Public vs. Private Metadata Geography Storage Engagement Publishing Collaboration Reporting
  7. 7. Proprietary and Confidential BUYER’S GUIDE TO COMPLIANCE CURATION Capable of removing unwanted data through algorithmic and manual processes while automatically flagging and escalating potential risks. PEOPLE-FOCUSED Manages the human elements of social, enabling employees with the proper roles, permissions, workflows, rights and permissions. FLEXIBILE AND CUSTOMIZABLE Technology adapts to the specific needs of your organization while accommodating the evolution of legal / regulatory standards over time.
  8. 8. 8 Wikis Public Instant Messaging Industry Networks Web Unified Communication Future Social NetworksCollaboration Constantly changing new channels that your employees use to communicate. @belbey #SMTLive
  9. 9. 9 Leads to Several Challenges • Complexity • Adoption • ROI Enablement • Feature Control • Data Leakage • Incoming Threats Security • Regulations • Corporate Policies • Legal Hold Governance @belbey #SMTLive
  10. 10. 10 Regulators Are All On The Same Page @belbey #SMTLive
  11. 11. 11 • Social media is subject to the same rules that apply to traditional media • Establish documented policies and procedures • Disclosures • Supervision • Training, attestations, reports What Are Regulators Looking For? @Belbey #SMTLive
  12. 12. PwC Social media risk Risk Factors Financial Operational Regulatory / Compliance Information Security Reputational
  13. 13. PwC Social Media Governance Social Media Policy Social Governance Framework Social Resilience and Crisis Management Regulatory/ Compliance Social Strategy Policy Awareness and Training Data Privacy and Control Social media governance
  14. 14. Thank you This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2015 PricewaterhouseCoopers LLP. All rights reserved. In this document, "PwC" refers to the UK member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. Phil Mennie Social media risk and governance leader philip.s.mennie@uk.pwc.com linkedin.com/in/philmennie @philmennie
  15. 15. #SMTLive Our Speakers Phil Mennie is author of "Social Media Risk and Governance: Managing Enterprise Risk". He is PwC's Social Media Risk and Governance leader, helping his clients harness the power of social media through good governance and risk management. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he led the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. @philmennie Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social consumers and enterprises. @tracx Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay Joanna Belbey. As Social Media and Compliance Specialist for Actiance, Inc, Joanna Belbey helps regulated firms use social media effectively while complying with industry rules and regulations. Joanna is a contributor to Forbes.com and is an enthusiastic user of social media. Joanna joined Actiance after running a financial services compliance training firm for several years. Prior to that, she led content development, marketing strategy and delivery for as many as 350 financial services compliance educational programs per year at FINRA (Financial Industry Regulatory Authority). @belbey
  16. 16. #SMTLive Thank You to Our Sponsor @Tracx
  17. 17. #SMTLive Win a Free Ticket to The Social Shake-Up! #SMTLive Audience: Tell us why you want to go to The Social Shake-Up to be entered for a chance to win. Tweet: “I want to go to #socialshakeup15 because…”
  18. 18. #SMTLive Upcoming Webinar May 12th Best Practices in Video Marketing

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