Digital has changed the way we work forever. Smart phones and email have replaced pagers and fax machines. While we may use email and meetings to communicate and collaborate today, this too will change. Business competition and the pressure to constantly innovate and adapt to changing conditions means every second counts. Efficiency is a necessity. How can we watch, examine, and act on all the information coming at us every day in business? Leading-edge companies are adopting enterprise social collaboration. Mckinsey cites 75 percent of enterprise-level organizations would adopt a social collaboration platform in 2013. This means the IT department shares with the marketing team data from a customer. Marketing shares findings on Twitter with the sales group. Customers suggest changes to the product development department and so on. All of this information is held systematically in one place, organized in files titled appropriately. No more email threads and lost details. Social organization allows for one common space for people to share ideas, tasks, files, calendars, and collaborate with everyone through project completion. If you join us on this webinar, the panel will discuss how to: -Introduce the benefits of social business collaboration to your company. -Transform your company into a social organization. -Turn informal collaboration into disciplined strategy to reach business goals. -Choose the right social platform to motivate participation from employees, customers, suppliers, vendors, contractors, and stakeholders.

1. Social Organization: How Centers of
Excellence, Collaborative Management
and Seamless Enterprise Structures are
Working
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3. Our Speakers
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4. L E A D E R NETWORKS
The evolution of social business
In the beginning there were just social
media tools
On-line
Community
Wiki
RSS
These tools caught on like wildfire, and
started LOB campfires
Blog
Pintrest
LinkedIn
Twitter
Facebook
Marketing
Business
YouTube
IT
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5. L E A D E R NETWORKS
The evolved organization
realized that there must be a
better approach.
The result was CHAOS
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Different metrics
Competing budgets
Duplicated initiatives
Resource wars for talent
Multiple accounts
And, ultimately no business strategy
And consequently, no leveraged best
practices
Copyright © 2013 Leader Networks, LLC
The Social Business Center of
Excellence was born and
collaboration fueled the fire.
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6. L E A D E R NETWORKS
The Value of A Center of Excellence (COE)
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Enables a multifaceted organization to develop a vision & mission for a
strategic initiative that spans across multiple lines of business;
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Ensures that that shared goals and objectives align with the organizational
strategy as well as with the business needs;
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Creates frameworks, tools and standards that can be leveraged across a
unifying vision and mission, yet customized to specific lines of business;
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Leads the implementation of pilot projects to enable organizational
learning and the codification of best practices;
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Establishes shared measures of success / KPIs so best-of-breed models
can be utilized across the organization for competitive advantage.
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Proprietary & Confidential
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7. L E A D E R NETWORKS
More than 50% of organizations report that they currently are
or will be a socially enabled enterprise within the next year
If your company wanted to be a socially enabled enterprise, how long
would it take to achieve that goal?
34%
31%
24%
9%
Already Are < 12 months 1 to 2 years 3 to 5 years
2%
1%
> 5 years
Never
n=835
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Proprietary & Confidential
Source: The Socially Enabled Enterprise:
A 2013 Research study

8. L E A D E R NETWORKS
When IT and Marketing do collaborate they are more effective
How, if at all, has this change in collaboration impacted your effectiveness as a professional?
IT N=96
Marketing N = 257
Copyright © 2013 Leader Networks, LLC
Proprietary & Confidential
Source: The Socially Enabled Enterprise:
8
A 2013 Research study

9. L E A D E R NETWORKS
Key success factors for social business COEs
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Executive leadership is critical
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COE objectives driven from the LOB leaders but are harnessed and
prioritized by the COE in light of the mission and vision
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COE empowered to be the organizational change agent
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Cross department collaboration is enabled, supported and rewarded
Copyright © 2013 Leader Networks, LLC
Proprietary & Confidential
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10. L E A D E R NETWORKS
Copyright © 2013 Leader Networks, LLC
Proprietary & Confidential
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12. Responsibilities of Intel’s SM COE
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Policy setting
Global social communities strategy
Stakeholder enablement and education
Global scaling (strategies, tools, insights)
Global integration of social business practices across key
stakeholders (groups, countries, HR, PR, legal, etc.)
Market and industry insights
Global integrated measurement system
Global crisis management
Cutting-edge pilots
Executive visibility
@Ekaterina

13. One Goal
For Social Media COE to do its
job right means working itself
out of the job.
@Ekaterina

14. Upcoming Webinars
2/27 The Social Employees: Transform Your Employees Into Brand
Advocates
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