Spreadable Media: How to Make Word of Mouth Work for You

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Today's marketers are facing a reset on their understanding of how web 1.0's "stickiness" has been supplanted by web 2.0's "spreadability." Great content is shared, and that has major implications for brands around the world. Audiences want to engage with brands, but it requires the fine art of "listening" and building the zeitgeist that surrounds the brand's eco-system, so that the brand becomes part of the story. When brand marketers get spreadable media right, they foster an emotional relationship with the brand that should be at the heart of all brand strategy. Listen to the archive for an in-depth look at how spreadable media is reshaping the contemporary understanding of content and messaging.

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Why is it important
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2. Be Visual
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3. Be part of the conversations—
Yes, even the negative ones

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Spreadable Media: How to Make Word of Mouth Work for You

2. Spreadable Media: How to Make Word of Mouth Work for You #SMTLive

3. 216,110 157,345 Join the Conversation… #SMTLive

4. #SMTLive Our Speakers Sam Ford is Director of Audience Engagement at Peppercomm and co-author of the 2013 book (with Henry Jenkins and Joshua Green) of Spreadable Media: Creating Value and Meaning in a Networked Culture, from NYU Press. @Sam_Ford Jason Falls is a leading digital strategist, entrepreneur, author, speaker and thinker in the digital and social media marketing industry. He leads digital strategy for CafePress, a publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He also continues to serve as founder and chief instigator at SocialMediaExplorer.com, an industry-leading blog and digital marketing agency. @JasonFalls Suzanne Fanning was an early believer in the power of WOM. By connecting with and empowering consumers (even before all the cool kids were talking about WOM) she was able to unleash the power of worldwide brand evangelism to drive unprecedented results for several global companies. @SuzanneWOMMA Emily Yellin is a journalist, author and consultant. Her most recent book, Your Call Is (Not That) Important to Us -- Customer Service and What It Reveals About Our World and Our Lives, was published by Simon & Schuster. @eyellin

5. Spreadable Media: How to Make Word of Mouth Work for You #SMTLive

6. WaysWe’ve Tried to Distance Ourselves from Relating to the Public… #SMTLive The Logic of “Stickiness” Mistaking “Culture” for Biology The “Influencer” The Safety of Numbers

7. Spreadable Media: How to Make Word of Mouth Work for You #SMTLive Why is it important to get people talking? Nielson Wire 2012

9. 1. Make a statement

10.

11. 2. Be Visual Page views in social are 94% higher when they contain an image or a visual element.

12.

13. 3. Be part of the conversations— Yes, even the negative ones

14. Smart Car

15. Join us next week for… #SMTLive What's the Right Mobile Move? Responsive Design, Apps, Tablets and More Tim Hayden, Mobile/Lifestyle Visionary Krissy Espindola, Director, Social Customer Support at T-Mobile Jamie Turner, CEO and Founder of the 60 Second Marketer Paul Dunay, Moderator

Editor's Notes

Social Media Today started in 2007 as
The way we go about our lead generation campaigns is we base them on a Unified strategy- we determine the goals of the client and these can be refined once we discuss a little more but then we also factor in the purpose of the potential leads who are seeking information. People are coming to Social Media Today to get information and make their business better. They are looking for a solution. Jive can be that solutionWe can guarantee the Social Media Today leads are better qualified because of the quality of the content, and the unique vision that understands what business you are in and what you are trying to achieve. We are not trying to simply deliver leads, we are trying to cultivate relationships and connect you to real customers.
http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613Quote on lower person reading article.Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccanWE are unique in our reach
We’d love to propose a content hub as a way to organize this lead generation campaign for Jive. The content hub can be specific to each of the verticals you are looking to focus on or can be more general to incorporate all three verticals and maybe more as the campaign grows. We envision leveraging existing Jive eBooks, whitepapers, and webinars to begin lead generation immediately (in the next few slides, I’ll show you how Oracle does this)
The way we go about our lead generation campaigns is we base them on a Unified strategy- we determine the goals of the client and these can be refined once we discuss a little more but then we also factor in the purpose of the potential leads who are seeking information. People are coming to Social Media Today to get information and make their business better. They are looking for a solution. Jive can be that solutionWe can guarantee the Social Media Today leads are better qualified because of the quality of the content, and the unique vision that understands what business you are in and what you are trying to achieve. We are not trying to simply deliver leads, we are trying to cultivate relationships and connect you to real customers.
The way we go about our lead generation campaigns is we base them on a Unified strategy- we determine the goals of the client and these can be refined once we discuss a little more but then we also factor in the purpose of the potential leads who are seeking information. People are coming to Social Media Today to get information and make their business better. They are looking for a solution. Jive can be that solutionWe can guarantee the Social Media Today leads are better qualified because of the quality of the content, and the unique vision that understands what business you are in and what you are trying to achieve. We are not trying to simply deliver leads, we are trying to cultivate relationships and connect you to real customers.

Spreadable Media: How to Make Word of Mouth Work for You

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Editor's Notes