It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market. In this webinar, our panelists will talk about: -How to set up your employee advocacy program with clear goals and KPIs while also remaining agile; -What parts of your program you should be measuring; -How to turn data from your program into results that tell a story; -Which tools will help you consistently measure your results in a clear, helpful way.