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UX Design: An Introduction

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UX Design: An Introduction

A virtual guest lecture for a Digital Content Management class at the University of Hawaii at Manoa, introducing the students to UX in general, talking about my career/experience/projects, and suggesting tie-ins with library science and content.

A virtual guest lecture for a Digital Content Management class at the University of Hawaii at Manoa, introducing the students to UX in general, talking about my career/experience/projects, and suggesting tie-ins with library science and content.

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UX Design: An Introduction

  1. 1. UX Design: An Introduction Smitha Prasadh Senior User Experience Designer UPMC (university of pittsburgh medical center) Technology Development Center Pittsburgh, PA Fall 2013: Digital Content Management University of Hawaii at Manoa 2013 November 25
  2. 2. A little about my background, and how I ended up in UX a lot of people “end up” in this field after starting in others; dedicated UX design/research/HCI programs are still a fairly new phenomenon
  3. 3. user experience design ...what is it?
  4. 4. user experience design my asap elevator-pitch explanation: human-centered problem solving.” empathy, empathy, empathy! who are the users / clients / stakeholders? for a new product/service... what is the problem users are facing? for an existing product/service... is this still meeting the users’ needs adequately? “
  5. 5. user experience design for a new product/service... how do I ensure the users’ needs are met, efficiently and in a pleasing way? for an existing product/service... how can I update this to more closely meet user needs? usable / useful / desirable. you can’t actually design the experience another person will have. individual lived experiences/baggage, personal lenses, too many subtle variables. but you can still do quite a bit! define your scope. understand your target audience—core user group as well as fringe cases. simplify.
  6. 6. user experience design how do I synthesize this information about users and their situations into a tangible solution? keep it simple, elegant, and down-to-earth. “remove elements until you can’t remove anything else.” design is not art. art... is interpretive. is an act of exploration. has no goal. is about creating for the artist. design... is unanimous. is rooted in observation and iteration. has a specific goal. is about creating for the end user. https://medium.com/design-ux/d229af10c167
  7. 7. user experience design is all about the process exploratory research · synthesis · generative research · persona + scenario development · prototyping · wireframes · high–fidelity design · evaluative research + usability testing RINSE, LATHER, AND REPEAT AS NEEDED.
  8. 8. user experience design occurs before everything else interface is informed by the ux design process. designers work with development teams to build out the designs. the ui design does not come at the end as a “visual afterthought”.
  9. 9. user experience design doesn’t happen in a vacuum cross-disciplinary teams. balancing user feedback with business and technical requirements. teams with a human–centered philosophy are pretty awesome.
  10. 10. user experience design isn’t only about products service design, content strategy, and other interrelated fields. understanding how users think and act. ikea vs. walmart — design of interior spaces, wayfinding, etc.
  11. 11. user experience design is applicable everywhere ux has applications in and relevance to every field in existence. wherever there is a directed and purposeful project, ux comes into play. essentially, a human-centered philosophy put into action.
  12. 12. Real world examples: Sharing my work from Autodesk and UPMC Autodesk: 2011 oct - 2013 sept boston, ma user experience designer infrastructure collaboration products UPMC Technology Development Center: 2013 oct - present pittsburgh, pa senior user experience designer convergence I’m still pretty new here, so I don’t have anything I can show yet! Sorry about that.
  13. 13. what about...? information architecture
  14. 14. what about...? content strategy
  15. 15. gee, UX sounds swell! but... what’s the catch? there’s still a lot of self-advocating and justifying our existence to others. we run into occasional trust issues among non-ux people. in my experience, this is especially true in older organizations where ux is relatively new - “don’t tell me how to do my job,” etc. SOLUTION: invite them to user research sessions to hear the feedback from users directly. some degree of compromise is inevitable. it’s easy to get too attached to such creatively driven work. ux’s philosophical nature + deep investment in work = sometimes taking work too personally. a bad day at work can really sting.
  16. 16. but for me so far, user experience design has been... meaningful, fulfilling, and fun.
  17. 17. Thank you for your time! Any questions? Smitha Prasadh hola@smithaprasadh.com smithaprasadh.com
  18. 18. References Design is Not Art - Goran Peuc https://medium.com/design-ux/d229af10c167 The Spectrum of User Experience - Information Architects, Inc. http://ia.net/

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