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Gordon Gekko Is Dead:How Competitive Advantage is Shifting in the Social Media Age. Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: @joannejacobs Skype: bgbsjj
Scope ,[object Object]
Why social media is crucial to competitive advantage
What traditional business practices need to be 'unlearned'
Where to from here?,[object Object]
Greed is Dead ,[object Object]
Drive for higher profits can lead to poorer quality goods
Public relations and marketing disciplines grew from a need to manage customer service
Harder to deliver authenticity of customer service with poor quality goods,[object Object]
Cost Advantage
Differentiation Advantage

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