Description of judging process (May 2008)

1. Key Art Awards JUDGING
By the Numbers
IN THEIR 37TH YEAR, The Hollywood Reporter Movie Marketing Key Art ited to two and a half hours of material in order to prevent viewing fatigue.
Awards have surpassed expectations yet again in terms of the numbers of New media judges also were allowed to view submissions at their leisure
entries and judges. The Reporter received more than 1,300 eligible entries before mailing ballots to The Reporter.
for the competition, covering work produced for theatrical films and Key Art entries were judged on concept and clarity, impact and effec-
home entertainment titles released in 2007. tiveness, and craftsmanship and execution. Individual judges selected
For this year’s competition, the action and horror categories were com- their top five entries within each category and ranked them 1-5, with 5
bined in both print and audiovisual, while entries for the formerly separate being the most outstanding. The five entries that earned the highest
teaser poster category were included in the appropriate genre group. New to aggregate scores in each category were declared finalists, and the highest-
this year’s competition are categories for family print and audiovisual. New scoring entry among each quintet was declared the category winner.
categories in the home entertainment section were added to highlight spe- PricewaterhouseCoopers tabulated all voting for this year’s competition.
cific work in trailers and new media. Founded to honor the creative collaboration of vendor agencies and
studio marketing departments, this year the Key Art Awards also added a
JUDGING PROCESS: An equal number of judges was maintained across category for best campaign to honor the strategic vision of the studio in
each subcategory: theatrical print, theatrical audiovisual, home enter- assembling all the print and audiovisual elements used to market a single
tainment print, home entertainment audiovisual, copy line, motion film. Any company that distributed its own films was invited to submit
graphics, new media and Web sites. for this category. An initial slate of 12 candidates was narrowed down to
Print judging took place on April 11 at the Hyatt Regency Century Plaza. five nominees by the Key Art advisory board, and a specially appointed
All theatrical print and home entertainment print categories, as well as blue-ribbon panel of entertainment industry professionals was assem-
best copy line, were judged at that time. Audiovisual material for theatri- bled to judge the winning entry.
cal and home entertainment categories, as well as best motion graphics, The Reporter thanks all the judges who participated in this year’s pro-
were posted online for viewing by judges. Each audiovisual judge was lim- gram, as well as the studios and vendors who competed.∂
2008 PRINT AND AUDIOVISUAL JUDGES
Scott Abraham, NBC Universal Nick Boes, Evoke
Judy Adams, Crew Creative Advertising Teri Bogess, Warner Bros. Pictures
Susan Adams, Mojo Simon Bollier, Petrol Advertising
Karren Addiego, The Ant Farm Jerome Boroff, Shoolery Design
Bruce Allen, mOcean Kristie Borowski, Intralink Film
Maris Allen, Walt Disney Studios Jamie Bradshaw, Ignition Creative
Josh Alvarado, Petrol Advertising Doug Brandt, Ignition Creative
Brad Amos, BLT & Associates Randi Braun, Braun Creative
Michael Andolina, Aspect Ratio Nati Braunstein, Buddha Jones
Ben Andron, The Ant Farm Zander Brimijoin, Big Spaceship
Juan Arroyo, Indika Entertainment Advertising Merilee Brooks, Bemis Balkind Partners
Raquel Atienza, Lionsgate Entertainment Tom Brothers, Intralink Film Graphics
Shawn Austin, Big Boss Creative Lauri Brown, BLT & Associates
Lisa Ayala-Williams, Walt Disney Studios Seth Brown, Ignition Creative
Molly Bachman, Mojo Dino Bruce, Paramont Vantage
Elizabeth Baker, The Weinstein Co. Stephen Bruno, The Weinstein Co.
Larry Baldauf, Craig Murray Prods. Brent Buckham, Workshop Creative
Adrian Balladares, Create Advertising Stuart Bur, BLT & Associates
John Ballon, BLT & Associates Adrienne Burk, The Cimarron Group
Emilie Bandy, The Weinstein Co. Neville Burtis, Trailer Park
David Banks, Seismic Prods. Seth Byers, Sony Pictures Entertainment
Cole Barager, Skipfilm Craig Byrd, Mob Scene
Bert Barillas, BE Design Steven Caceres, Weston Mason Associates
Jennifer Barker, Workshop Creative Geoff Calnan, The Cimarron Group
Mark Barnes, TM Limited Rudy Calvero, Trailer Park
Dan Barnette, mOcean Mike Camp, Acme Trailer Co.
Chris Bartolini, Cold Open Paula Campos, WhittmanHart Interactive
Mark Belin, BE Design Robert Canada, Aspect Ratio
Erin Bell, The Ant Farm David Caneso, WATSON/DG
Myles Bender, Focus Features David Carp, The Weinstein Co.
Jason Benickes, Neoganda Billy Casper, a Billy Casper Co.
Susan Bennett, Paramount Pictures Dave Cassada, Intralink Film
Jennifer Bentley, Warner Home Video Isabella Castro, BE Design
Josh Berger, Mob Scene Phil Cater, Mob Scene
Pete Bergeron, Trailer Park Jeff Caudill, Trailer Park
Suneil Beri, Sony Pictures Entertainment Deirdre Cecil, Gas Station Zebra
Jon Berkowitz, The Ant Farm Tom Celli, Walt Disney Studios
Derek Billings, Dustin W Design Felipe Cerdan, BE Design
Kevin Blanchette, HBO Enterprises Arthur Chan, Palisades Interactive
John Blas, Walt Disney Studios Jason Chappelle, Buddha Jones
Ben Blatt, NBC Universal Hambis Charalambous, Midnight Oil Creative
Toby Blue, Petrol Advertising Dave Chau, Big Spaceship
Ronnie Blumenberg, BLT & Associates Cat Chiang, Paramount Pictures
Scott Boepple, WhittmanHart Interactive Frank Chiocchi, NBC Universal
THE HOLLYWOOD REPORTER 9