1. Emerging Media Trends: Managing the Hype October 2009

2. The Delvinia Group of Companies

9. More ShinyObjects

10. 1. Speed of Influence [brand advocate, content sharing]

11. “The most important word on the Internet is not search. The most important word on the Internet is share.” @HughMcLeod | GapingVoid

12. How often Canadians share content they find online with friends.

13. “Snackable” Content

14. Sharable Offers

15. “What do you do when customers (with a million followers) attack!?” @RandyMatheson | Delvinia

16. 2. Harnessing the Crowd [co-creation, crowdsourcing]

17. “Idol was a vehicle to launch records.” @SimonCowell

18. Contest Driven

19. Crowdcasting

20. 48 employees moderating

21. 3. Look Mom, No Wires [portable platforms, the cloud]

22. “1 in 5 households intend to cut their landlines in the next 5 years.” Source: IPG Emerging Media Lab Report 2009

23. Untethered Lifestyle

24. 87% currently own a mobile device 72% use their camera feature 31% play games

25. Bar Code Readers

26. Image Recognition

27. SMS & MMS

28. 4. Location, Location, Location [location-based services, location aware, proximity marketing]

29. “Search solved a big part of the what problem -- helping you find what you're looking for. Social networking came in and offered up a who filter. Now we're looking at the where.” @AbbeyKlaassen | Adage

30. Proximity Marketing

31. Location Aware ‘Ads’

32. Location Aware ‘Events’

33. Location-Based Services (LBS)

34. 5. Mixed Reality [augmented reality, virtual worlds]

35. “People will not interface with flat digital spaces as they are designed today … fluid touch and three dimensional design will be embedded into peoples lives everywhere.” @me

36. Augmented Packaging

37. Virtual Sampling

38. Augmented Mobile Apps

39. Augmented Mobile Apps

40. Managing the Hype

41. Source: Gartner Hype Cycle

42. Don’t ask What, Ask Why Privacy Be Realistic Mitigate Risk Manage Expectations

43. How do I know which emerging platform best suits my strategy? Many of these platforms are brand new … how do I establish measurable goals? How do I prepare my team to deal with emerging media platforms?

44. How do I know which emerging platform best suits my strategy? Many of these platforms are brand new … how do I establish measurable goals? How do I prepare my team to deal with emerging media platforms?

45. How do I know which emerging platform best suits my strategy? Many of these platforms are brand new … how do I establish measurable goals? How do I prepare my team to deal with emerging media platforms?

46. How do I know which emerging platform best suits my strategy? Many of these platforms are brand new … how do I establish measurable goals? How do I prepare my team to deal with emerging media platforms?

47. “These trends are NOT killing marketing. They are simply changing its role.” “Advertising is now less about reach and less about changing attitudes but about more engaging experiences, which leverage new digital capabilities to deliver value to the audiences that interact with them.” @JeremyLockhorn

48. Thank-you! Steve Mast Vice President, Managing Director Delvinia Interactive T. 416.779.4149 E. smast@delvinia.com Twitter. @stevemast Web. delvinia.com Blog. delvinia.com/diseases