Mobile App Trends Webinar

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Smart Online, Inc.

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Technology Business

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For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion. Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience. Mobile context experts will be on hand to answer your questions around: How best to employ mobile context to benefit your business How to ensure your customers opt-in to share their mobile contextual information How to leverage mobile context to enhance and optimize current mobile investments Best practice industry use cases for mobile context Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context. Moderator: Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Speakers: Alastair Hanlon, VP, Enterprise Solutions, Syniverse James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard Live Webinar Date: August 14, 2014

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Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time. This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time. Topics discussed: - Selling the mobile-first philosophy and strategy Using mobile as an excuse to develop a strong content strategy - Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app) - How to create future-friendly mobile web experiences

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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive. Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.

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