This document provides tips for branding across social media platforms. It recommends using consistent logos, images, and brand messages across all accounts. Account names should be similar across platforms like Facebook, Twitter, and Google+ to maintain branding. Profile pictures, cover photos, backgrounds, and descriptions should be customized for each account while keeping the overall brand coherent. Icons and links should connect social media to a company's website. The same fonts and color schemes should be used to present a cohesive brand identity across online presences.

1. Social Media Template
Part Three: Social Media Branding

2. It’s all about your brand
Your name is not a “.COM” only
Your accounts can serve different media
Your social media should be for your “crowd”
Same Logos
Same Images
Same Brand Message

3. Account Names, All the Same
You want to choose similar account names...

4. Account Names, All the Same
You want to choose similar account names…
http://facebook.com/SmartIdeaLane
http://twitter.com/SmartIdeaLn
http://plus.google.com/Smartidealane

5. Account Names, All the Same
TheXXX
XXXOnline
TheRealXXX
MoreXXX
YourXXX

6. Customize Your Accounts
1. Profile Pic

7. Customize Your Accounts
1. Profile Pic
2. Cover Photo

8. Customize Your Accounts
1. Profile Pic
2. Cover Photo
3. Background Photo

9. Customize Your Accounts
1. Profile Pic
2. Cover Photo
3. Background Photo
4. Descriptions

10. Customize Your Accounts
1. Profile Pic
2. Cover Photo
3. Background Photo
4. Descriptions
5. Links / Associations

11. Create icons and links
Make sure that your social media platforms,
RSS feeds and contact forms are all linked on
your site.
Create custom icons if needed
Make them as visible as needed

12. Make the brand cohesive
They need to be separate, but be dead on for
the brand…

13. Make the brand cohesive
They need to be separate, but be dead on for
the brand…
- Social media platforms and site use same icons, logos and colors

14. Make the brand cohesive
They need to be separate, but be dead on for
the brand…
- Social media platforms and site use same icons, logos and colors
- use same fonts (if possible), and same fonts in your images / videos

15. Make the brand cohesive
They need to be separate, but be dead on for
the brand…
- Social media platforms and site use same icons, logos and colors
- use same fonts (if possible), and same fonts in your images / videos
- all small icons need to be the exact same

16. Final questions to ask...
1. How are each type of media seen in social
feeds?
2. Can you keep the branding similar?
3. Do you need help?
4. Do you need to rebrand, or make new
images for headers, backgrounds, etc?

17. For more information...
http://smartidealane.com
jamesblews@smartidealane.com