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user experience design
          vs.
  agile development
user experience & brand driven
clash of methods?
holistic vs. incremental
waterfall
(picture from Lynn Miller)
agile
(picture from Lynn Miller)
attempt 1: fully agile (scrum)
result:
   piece meal design & user interaction
   no overall IA/design consistency
attempt 2: upfront IA/design
result:
   difficult to handle change
   out of date designs
   unused designs
attempt 3: post-skinning
result:
   drift from design intent
  unnecessary re-factoring
  difficult to collect client feedback
we needed ...
... keep the advantages
... while avoiding piece meal
design chunking
(picture from Lynn Miller)
sprint 0: the groundwork
define the big picture
fundamentals only
sprint 1 ..n: the project
timing
challenges with chunking
mindsets
communication
artifacts
iteration length
manage this!
no sole truth
sandy@scrumpractitioner.com

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