This presentation was for Toronto's inbound marketing meetup group. It covers 4 basic reports for small businesses with a focus on service based businesses. For more details on this presentation visit: http://www.smallbusinessonlinecoach.com/blog/tips/torontos-meetup-inboundto-google-analytics/

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Found on internet so it
MUST be True!

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GTFO!

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Enough
Messing
Around!

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Google Analytics
for
Small Businesses
Well…. for service based businesses.

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Web analytics is like
an x-ray machine for
your business.
It gives you the
what is happening.
You can see
fractures & breaks
and it can help you
figure out how to
fix it.

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In light of keeping things simple.
I am going to give 4 Custom Google Analytics
Reports.
‘These 4 Reports are the ONLY reports any
Small Business Owner Ever Needs to Review’
‘These 4 Reports are the ONLY reports you
ever need to show a SMB’s value of your work’

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These reports
ONLY work if
you setup
“Goals” and
have a goal
“Value”!

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It also helps
to have google
analytics
installed on
your website.
I’m just going
to assume this
is done!

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- Go to Admin
- Select
“Goals”
OK! Setting up
Goals!

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Do step 1
Duh!

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- Add
destination
page
- Add a value
- I repeat
“add a value!”

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The WTF cat
says. “How do we
know what a
goal’s value is?”

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Let’s use a lawyer as an
example. They received
20 leads during the
month which produced
$12,500 in revenue. Take
the total revenue
($12,500) and divide it
by the number of leads
(20) which means each
lead is worth $625.
That’s the goal value.

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Nod in agreement that you are.
Everyone still with me?

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Visitor Acquisition Report

23. Visitor acquisition report comparing this year
over last year.

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OR go here:
http://www.smallbusinessonlinecoach.com/visitor-acquisition-report

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Keyword Analysis Report

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Why not do an advanced segment on the keyword analysis
report.

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28. Or go here:
http://www.smallbusinessonlinecoach.com/keyword-analysis-report

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Adwords ROI Report

30. Or go to: http://www.smallbusinessonlinecoach.com/adwords-roi

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Social Media Marketing Report

32. Or go here:
http://www.smallbusinessonlinecoach.com/social-media-report

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I know you thinking OMG…. This guy is brilliant!

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And think I deserver the highest of high-fives!

35. But really you should give yourselves a high five just
for having to put up with me!

36. Connect with me:
https://twitter.com/smbusinesscoach
http://www.smallbusinessonlinecoach.com
You’re Awesome!