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SOCIAL INTELLIGENCE
How are organizations using social intelligence
to achieve their missions?

2. How it’s being used…
is finding new sustainer gift givers
by identifying ideal program candidates.
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3. How it’s being used…
is increasing mid-level gifts
by knowing who to ask for more.
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4. How it’s being used…
is boosting online campaign success
by finding top social influencers.
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5. How it’s being used…
is finding more major gift prospects
by identifying VP-level (and higher) executives.
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6. How it’s being used…
is improving local event attendance
by finding local champions.
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7. How it’s being used…
is increasing paid alumni memberships
by identifying those advancing in their professions.
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8. How it’s being used…
is improving local event success by finding
well-connected, local, senior executives.
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9. How it’s being used…
is increasing major-gift fundraising
by getting real-time updates on key prospects.
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10. How it’s being used…
is improving email performance by targeting
specific donors with specific content.
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11. How it’s being used…
is increasing telemarketing success
by identifying and targeting parents.
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12. How it’s being used…
Is improving event participant retention by
identifying and cultivating potential team candidates.
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13. How it’s being used…
is implementing a matching gift program
by identifying where donors work.
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14. How it’s being used…
is improving email and direct mail
by identifying language preferences of alumni.
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15. How it’s being used…
is improving online advertising buys
by segmenting their audience.
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16. How it’s being used…
is increasing local fundraising by targeting local,
outdoor lovers who are active on social media.
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17. How it’s being used…
is improving disaster recovery by identifying
and reaching out to key social influencers.
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18. How it’s being used…
is improving advocacy success by identifying
social influencers passionate about their cause.
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