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Amplify Your Impact - Small Act

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Annie Lynsen
Annie Lynsen

Presentation given by Casey Golden, CEO of Small Act, to Atlas Corps fellows on 11 March 2011.

Technology
1 of 29
Amplify Your Impact Presenter: Casey Golden, Small Act Find and Influence your MVP’s in social media
Today’s discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Intro ,[object Object],[object Object],[object Object]
It’s not a communication change. It’s a cultural revolution .
It is changing the world. It is social.
Facebook is not just for kids ,[object Object],[object Object]
A Re-Changing of Culture ,[object Object]
Not Yodeling. It’s Campfires.
Peers rule content & influence. Quality is the KEY.
Customer Relationship Lifecycle
Customer Relationship Lifecycle
The Golden Circle
Know your Audience
Lot’s of Noise. What makes you stand out?
What Sticks? ,[object Object],[object Object],VS.
Example: Find Advocates Haiti Outreach iPad vs. iTampon
So…what’s your story? ,[object Object],[object Object],[object Object],[object Object]
Grow Your Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Targeted Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Place to Start Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn from your peers!
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Contact us! ,[object Object],[object Object],[object Object],[object Object]
Examples
Prospect Finder & Contacts
Social Profile, Relationship History & Context
Unified Social Inbox & Scheduling
Detailed Reports: What’s working & why

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Amplify Your Impact - Small Act

Editor's Notes

  1. Be a crossroads for information, a thought-leader, a local go-to for news… Think of your social media presences as a place for others to congregate and collaborate. Serve your partner organizations. Help them spread the word about their campaigns or programs. Share information from a local newspaper about a topic that concerns your Corps. To get kids interested in the creative power of video, Youth in Media taught a course on videography at Towers High School. Youth in Media used YouTube to share their lesson on the history of film.