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LinkedIn for Beginners

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smacnooga
smacnooga

LinkedIn is often-confused as a network for only job seekers or sales people prospecting for leads – but it’s much more. LinkedIn is a valuable tool for managing your online reputation and critical to your overall digital footprint. In this 40 minute session you’ll learn to leverage key tips and tricks to create a killer LinkedIn profile that gets noticed and increases your network and circle of influence. You’ll also will be schooled in the do’s and do not’s that will enable you to build online relationships that can lead to offline opportunities. This presentation is for beginners, but it is recommended that you’ve started a profile or are familiar with LinkedIn’s basic functionality.

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“Visit us online at smacnooga.org” For Beginners June 14, 2012 – Presented by David Moon CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
01 LinkedIn for Beginners What is LinkedIn? CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
02 LinkedIn for Beginners It’s like Facebook for business … CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
03 LinkedIn for Beginners CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
04 LinkedIn for Beginners Facebook profiles are commonly used for personal use—keeping up with friends and personal interests. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
05 LinkedIn for Beginners Facebook Pages are for businesses and organizations to keep their brands top-of-mind by engaging in conversational content. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
06 LinkedIn for Beginners Twitter offers more flexibility with business or a personal approach. It relies soley on conversation and shared external links. You’re limited to small bites of information at one time. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
07 LinkedIn for Beginners LinkedIn is for business and professional reputation management, building online and offline relationships—getting your « foot » in the door and research. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
08 LinkedIn for Beginners Why maintain a profile when your not looking for a job? A common myth is that Linkedin is best suited for career advancement and the unemployed. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
09 LinkedIn for Beginners Have you ever Googled someone that you recently met? What does Facebook, Twitter, LinkedIn, Google+ and Google Images reveal about who you are? CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
10 LinkedIn for Beginners A clean résumé style profile Featured projects and in-depth project details Solicit, receive and offer professional references Get connected to your company and co-workers Add media files like video and Slideshare presentations Display Wordpress blog entries Company LinkedIn pages CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
11 LinkedIn for Beginners Profile Tips CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
12 LinkedIn for Beginners Keep it simple, easy to read and to the point Be complete and keep it updated Clearly state your objectives (Looking for business, networking, job opportunities, etc.) Spell check and proper English Focus on your career Take advantage of media add-ons and projects Choose a professional photo and vanity URL CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
13 LinkedIn for Beginners How to grow your connections and influence STEP1 STEP2 STEP3 Target an audience — Use native search and Start or Invite colleagues and LinkedIn suggestions participate in contacts LinkedIn groups CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
14 LinkedIn for Beginners Don’t be afraid to ask and don’t take “No” personally. Remember to build rapport at the start when requesting a cold connection. Be short and concise with your message—use friendly language, disclose your intentions and be professional. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
15 LinkedIn for Beginners 3 “I'd like to add you to my professional network on LinkedIn.” Is this how you would introduce yourself in real life? CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
16 LinkedIn for Beginners Choosing the right attitude matters CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
17 LinkedIn for Beginners Be open to new Connections CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
18 LinkedIn for Beginners Ask and answer Questions CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
19 LinkedIn for Beginners Be helpful and not pushy CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
20 LinkedIn for Beginners Always ask permission CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
21 LinkedIn for Beginners Keep a consistent level of engagement and activity CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
22 LinkedIn for Beginners Don’t show your butt! You represent yourself And your company CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
23 LinkedIn for Beginners 5 best practices for LinkedIn CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
24 LinkedIn for Beginners Courtesy views for connections Periodically change-up your professional headline Make and earn recommendations Outbound links Download the LinkedIn app CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
25 LinkedIn for Beginners 5 things you’re doing wrong CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
26 LinkedIn for Beginners Photos of your kids or your pets Orphaned accounts Ridiculous titles Sending unsolicited e-newsletters Over streaming CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
27 LinkedIn for Beginners Q&A CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
www.smacnooga.org Thank You ! CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

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LinkedIn for Beginners

  • 1. “Visit us online at smacnooga.org” For Beginners June 14, 2012 – Presented by David Moon CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 2. 01 LinkedIn for Beginners What is LinkedIn? CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 3. 02 LinkedIn for Beginners It’s like Facebook for business … CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 4. 03 LinkedIn for Beginners CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 5. 04 LinkedIn for Beginners Facebook profiles are commonly used for personal use—keeping up with friends and personal interests. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 6. 05 LinkedIn for Beginners Facebook Pages are for businesses and organizations to keep their brands top-of-mind by engaging in conversational content. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 7. 06 LinkedIn for Beginners Twitter offers more flexibility with business or a personal approach. It relies soley on conversation and shared external links. You’re limited to small bites of information at one time. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 8. 07 LinkedIn for Beginners LinkedIn is for business and professional reputation management, building online and offline relationships—getting your « foot » in the door and research. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 9. 08 LinkedIn for Beginners Why maintain a profile when your not looking for a job? A common myth is that Linkedin is best suited for career advancement and the unemployed. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 10. 09 LinkedIn for Beginners Have you ever Googled someone that you recently met? What does Facebook, Twitter, LinkedIn, Google+ and Google Images reveal about who you are? CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 11. 10 LinkedIn for Beginners A clean résumé style profile Featured projects and in-depth project details Solicit, receive and offer professional references Get connected to your company and co-workers Add media files like video and Slideshare presentations Display Wordpress blog entries Company LinkedIn pages CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 12. 11 LinkedIn for Beginners Profile Tips CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 13. 12 LinkedIn for Beginners Keep it simple, easy to read and to the point Be complete and keep it updated Clearly state your objectives (Looking for business, networking, job opportunities, etc.) Spell check and proper English Focus on your career Take advantage of media add-ons and projects Choose a professional photo and vanity URL CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 14. 13 LinkedIn for Beginners How to grow your connections and influence STEP1 STEP2 STEP3 Target an audience — Use native search and Start or Invite colleagues and LinkedIn suggestions participate in contacts LinkedIn groups CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 15. 14 LinkedIn for Beginners Don’t be afraid to ask and don’t take “No” personally. Remember to build rapport at the start when requesting a cold connection. Be short and concise with your message—use friendly language, disclose your intentions and be professional. CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 16. 15 LinkedIn for Beginners 3 “I'd like to add you to my professional network on LinkedIn.” Is this how you would introduce yourself in real life? CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 17. 16 LinkedIn for Beginners Choosing the right attitude matters CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 18. 17 LinkedIn for Beginners Be open to new Connections CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 19. 18 LinkedIn for Beginners Ask and answer Questions CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 20. 19 LinkedIn for Beginners Be helpful and not pushy CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 21. 20 LinkedIn for Beginners Always ask permission CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 22. 21 LinkedIn for Beginners Keep a consistent level of engagement and activity CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 23. 22 LinkedIn for Beginners Don’t show your butt! You represent yourself And your company CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 24. 23 LinkedIn for Beginners 5 best practices for LinkedIn CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 25. 24 LinkedIn for Beginners Courtesy views for connections Periodically change-up your professional headline Make and earn recommendations Outbound links Download the LinkedIn app CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 26. 25 LinkedIn for Beginners 5 things you’re doing wrong CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 27. 26 LinkedIn for Beginners Photos of your kids or your pets Orphaned accounts Ridiculous titles Sending unsolicited e-newsletters Over streaming CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 28. 27 LinkedIn for Beginners Q&A CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
  • 29. www.smacnooga.org Thank You ! CONTACT ME Social Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.