Social Media Vs. Social Marketing For Slideshare
Denunciar
•4 gostaram•1,063 visualizações
![Today’s Presentation ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-2-2048.jpg?cb=1668839833)
![Definitional Confusion Reigns! (Rains?) ,[object Object],Social Marketing Social Media Marketing http://bit.ly/3TIYYN http://bit.ly/1qot6S http://bit.ly/uziCj](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-5-2048.jpg?cb=1668839833)
![Social Media vs. Social Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-7-2048.jpg?cb=1668839833)
![Reasons for Confusion ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-8-2048.jpg?cb=1668839833)
![Mobile Phone ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-11-2048.jpg?cb=1668839833)
![Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-14-2048.jpg?cb=1668839833)
![Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],<object type="application/x-shockwave-flash" data="http://www.cdc.gov/widgets/datastats/datastats.swf" width="212" height="350" id="cdcDS" wmode="transparent"> <img src="http://www.cdc.gov/widgets/datastats/datastats.gif](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-16-2048.jpg?cb=1668839833)
![Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-18-2048.jpg?cb=1668839833)
![Meet People Where They Are Blogs: Webinar for Mommy Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-19-2048.jpg?cb=1668839833)
![Novel H1N1 Flu Social Media Campaign ,[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-21-2048.jpg?cb=1668839833)
![[object Object],[object Object],[object Object],[object Object],CDC’s View of Interactive Media](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-22-2048.jpg?cb=1668839833)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Social Media](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-23-2048.jpg?cb=1668839833)
![The Social Media Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-24-2048.jpg?cb=1668839833)
![Why do You Communicate? Not only to inform people about your organization! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], ](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-26-2048.jpg?cb=1668839833)
![Factors that Determine Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-31-2048.jpg?cb=1668839833)
![Factors that Determine Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-32-2048.jpg?cb=1668839833)
![Messages alone… ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-33-2048.jpg?cb=1668839833)
![Simplified Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-35-2048.jpg?cb=1668839833)
![Exchange You Give Up You Get I Get ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Commercial Example](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-36-2048.jpg?cb=1668839833)
![Exchange ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Public Health Example: Condom Distribution I Get -Improved Health Status -Recognition from CDC -Additional Funding](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-37-2048.jpg?cb=1668839833)
![Social Marketing Interventions to Address Barriers and Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-38-2048.jpg?cb=1668839833)
![Marketing Solutions For You: Focus on Barriers & Benefits (Price) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-40-2048.jpg?cb=1668839833)
![Marketing Solutions For You: Focus on Location & Time (Place) ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-41-2048.jpg?cb=1668839833)
![Marketing Solutions For You: Focus on Information (Promotion) ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-42-2048.jpg?cb=1668839833)
![Communicating Information: 8 Magic Words ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-43-2048.jpg?cb=1668839833)
![Marketing on One Sheet of Paper—Ask: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-47-2048.jpg?cb=1668839833)
![For More Information ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediavs-socialmarketingforslideshare-100106201244-phpapp01/75/social-media-vs-social-marketing-for-slideshare-48-2048.jpg?cb=1668839833)
Social Media Vs. Social Marketing For Slideshare
•4 gostaram•1,063 visualizações
Baixar para ler offline
Denunciar
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Recomendados
Developing Social Media Strategies to Promote Public Health Campaigns and Pub...slecocq
3K visualizações•18 slides
Interactive Marketing - Latin America Global Medical CongressEncore Media Metrics
1.6K visualizações•38 slides
Mais conteúdo relacionado
Mais procurados
Mais procurados(20)
Destaque
The integration of Social Protection in the operationalization of Sida’s Coun...SIANI
376 visualizações•10 slides
The Social Commons: Social Protection in the Age of Sharing, by Francine MestrumShare The World's Resources
841 visualizações•16 slides
TWU Using Social Media In Your Communication Strategies June 17 2009Ryan Williams
422 visualizações•40 slides
Integrated agricultural system, migration, and social protection strategies t...ILRI
965 visualizações•36 slides
Destaque(20)
Similar a Social Media Vs. Social Marketing For Slideshare
2014 social media marketing trends and the independent pharmacy finalCody Midlam
1.8K visualizações•70 slides
2013 7x7x7 "Embracing Constant Change"Smith Family Business Initiative at Cornell
565 visualizações•54 slides
Leveraging Social Media Marketing in the Apartment IndustryErica Campbell Byrum
1.1K visualizações•113 slides
Similar a Social Media Vs. Social Marketing For Slideshare(20)
Último
How do I select the right EBARA pressure pump for my needs? KK Tech Eco Products
14 visualizações•6 slides
Revolutionizing Music Marketing: Navigating Trends in the Digital Agemllivingston
14 visualizações•15 slides
Último(20)
Social Media Vs. Social Marketing For Slideshare
- 1. Widgets, Tweets AND 4-Ps — Oh My! Differentiating Social Media and Social Marketing Mike Newton-Ward, MSW, MPH Fall, 2009
- 3. THE PROBLEM!
- 6. Social Media vs. Social Marketing vs. vs.
- 9. THE SOCIAL MEDIUMS * *Adapted from CDC
- 10. Mobile Technologies “ 62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work. Not only are young people attuned to this kind of access, African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.” http://www.pewinternet.org/Reports/2008/Mobile-Access-to-Data-and-Information.aspx http://www.cdc.gov/healthmarketing/ehm/databriefs/ The Economist: “Nomads at Last” April 12 th , 2008
- 12. Use the Technologies They Use Goal: encourage users to know their HIV status and to locate HIV testing facilities nearby . Health Campaigns using Texting: KnowIT eHealth Promotions: Web banner ads; Health-e-Cards; and MySpace badges; Video podcast and PSAs on YouTube.
- 13. Make Web Content Interactive Blogs
- 15. Make Web Content Portable Widgets www.cdc.gov/widgets Data and Statistics http://www.health.state.ga.us/phchanges/
- 17. Meet People Where They Are MySpace DailyStrength
- 20. Use the Technologies They Use
- 25. COMMUNICATION
- 27. Warning! Messages Alone Marketing! Marketing is more about lowering barriers and increasing benefits!
- 34. SOCIAL MARKETING
- 39. Marketing Solutions For You: Focus on Tangibles & Intangibles (Product) 1) After people have your good information, are there services or tangible items that will help them? 2) What is in it for them (benefits)?
- 44. It’s a Marketing Mix
- 45. Doing Social Marketing Product Price Place Promotion Barrier/ Facilitator 1. Lack of Time 2. Inconven -ient location 3.Wants to make a difference 4.
- 46. Marketing on One Sheet of Paper
Notas do Editor
- Social media is like a vegetable…Social marketing is like a full salad. Social media is like a tool…Social marketing is like the full set of blueprints.
- There is a mindset with social media. If you are going to use social media, you need to apply this mindset, rather than use a “business as usual” frame of mind.
- There is a misunderstanding that marketing equals messages and PSAs and communication. It does not! Saying this is like saying that you are getting eight servings of fruits and vegetables a day, when you are only eating lettuce! Messages may be a part of your mix marketing interventions, just like lettuce may be part of your vegetable intake, but they are not all of it.
- Remember this promotion? Nicely done advertisements, well known personalities. But did it lead to behavior change?
- NO! The fuchsia line is the media buys. The blue line is level of awareness of milk. The chartreuse line represents sales. While the level of awareness of milk grew, sales stayed flat. Communication alone did not lead to behavior change. The campaign did not convey benefits that were important to buyers. It did not involve structural changes that made it easier to buy the product. The campaign did further research to understand what benefits were important to consumers, and when/why they thought about buying milk. It made changes at the sales point of purchase in stores, and changes in its promotional messages to convey benefits important to consumer. And sales increased.
- STRUCTURAL Changes included several components of marketing, what we’ll discuss later as the four Ps: Product – packaging milk into single serving sizes for sale at stores, making sure flavored milk was readily available in single servings, yogurt containers with spoons built into the covers, single serving size string cheese and then all kinds of cheeses that you can buy one at a time near the salad bar or in packages in the dairy section of the store. Place – putting the product near the entrance and the 10 items or less check out lines Price – Price in this instance has less to do with the dollar and cents cost (though they surely tinkered with that) and more to do with reducing barriers, making it easy to find and buy dairy products – and the social cost, milk is now an adult drink that is socially acceptable, 20 years ago it was for kids Promotion – and the adds changed, with text that emphasizes health benefits and weight loss associated with dairy products TOM move cue: Can anyone think of a QIO initiative that could benefit from this kind of 360 degree approach? Okay, so that was a rhetorical question.
- Based on National Institutes of Mental Health Consensus conference that sought agreement from leading behavioral theorists about what determines health behaviors. Communication alone cannot influence all of these. They may require: structural changes; policy and environmental changes; tangible products; new services. (Adapted by Academy for Educational Development from: Fishbein, Martin, Harry C. Triandis, Frederick H. Kanfer, Marshall Becker, Susan E. Middlestadt, and Anita Eichler (2001), “Factors Influencing Behavior And Behavior Change,” in Handbook Of Health Psychology , ed. Andrew Baum, Tracy A. Revenson, and Jerome. E. Singer, Mahwah, NJ: Lawrence Erlbaum, 3-17.)
- Social marketing can address these barriers!
- Source: the Academy for Educational Development. Do you think about how to make a behavior “fun, easy and popular” when you develop a program or intervention. Try it, and you may come up with ideas that will be more effective. This is more than just a fun mnemonic. Fun, easy and popular refer to things that we know are determinants of behavior. Fun = are they positive consequences that I value if I do the behavior? Easy = do I have the skills, knowledge and access to services to be able to do the behavior? Popular = what will they people who are important to me think if I try the behavior? My family and friends, co-workers, or cultural group?
- Exchange is the heart of all marketing, commercial and social. People are willing to pay a cost for something that has value. The company gets something, too. Notice: costs and benefits can be tangible or intangible.
- Like a healthy salad needs a variety of vegetables, a good marketing mix takes all of the 4-P interventions!
- For each barrier and facilitator you have identified, ask: Are there tangible products or service that will address this issue; what can you do to minimize the benefits, etc. Write these things in the cells next to the barriers and facilitators, and you have your marketing plan!
- I wrote out the marketing plan on the back of a vetarinarian bill.