14. Future of Tradeshows Among business-to-business marketers who plan to increase spending, three key media platforms will benefit: Online, Direct & Events *BtoB online survey of 684 business-to-business marketers conducted during the last week of January and first week of Feb. 2008
15. Future of Tradeshows “ How will your use of business-related media change in the next two years?” Base: 878 business decision-makers Percentage who say their use of tactics will “increase” or “increase significantly” in 2009 .