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1. Product Life
Cycle
Product Life Cycle and
Development
Your Company Name
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2. Product Life Cycle
(PLC)
“Product life cycle (PLC) is the
cycle through which every
product goes through from
introduction to withdrawal or
eventual demise.”
Product Life
Cycle
01
02
03
04
05
2
Product Life Cycle And Development
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3. Introduction Growth Maturity Decline
Researching,
developing and then
launching the
product.
INTRODUCTION
Sales are
increasing at
their fastest rate.
GROWTH
Sales are near their
highest, however the
rate of growth is
slowing down.
MATURITY
The final stage of
the cycle, sales
begin to fall.
DECLINE
01
02
03
04
3
Product Life Cycle Stages
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LOW
SALES
NEGATIVE
PROFITS
LITTLE
COMPETITION
INNOVATORS
ARE TARGETED
HIGH COST PER
CUSTOMER ACQUIRED
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4
Introduction Stage
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5. 5
Brand
Awareness
Cycle
No Longer
Convinced
No Longer
Remembers
Unaware
Aware
Informed
Convinced
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Building Product Awareness In The Market
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6. 6
Installation
After Sale
Service
Warranty
Delivery
& Credit
PackingFeatures
Design
Quality
Level
Brand
name
Core
Product Or
Service
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The Product Concept
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7. Product 1 Product 2 Product 3 Product 4
Brand A
Brand B
Brand C
Brand D
7
Brand-Product Matrix
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8
Product Quality Check
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9. Price
Quantity
P1
P2
A
B
C
Penetration Pricing
0
1
2
3
4
5
6
0 1 2 3 4 5
Price
Time
Penetration
Pricing
Pricing
Skimming
Charging A Low Price (P2)
From The Start To Quickly
Sell The Highest
Quantity(Q2)
9
Penetration Pricing
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Manufacturer
Retailer Wholesaler
Contractor
End User
10
Distribution Of A Product
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Advertising
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Sales Promotion
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Personal Selling
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Public Relations
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Direct Marketing
01
03
05
02 04
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Marketing Communication Mix
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13. Relevance
Time
Loyalty
Awareness
Preference
Constant
Revolution
High
Investment
Attaining And Sustaining
Brand Preference
Brand Advocacy
Reinforcing Quality +
Brand Values
Great Story
13
Building Brand Preference
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14. Increased
Market Share
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14
Market Share
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15. FEATURE PRODUCT 1 PRODUCT 2 PRODUCT 3 PRODUCT 4
Feature 1 Available Unavailable Unavailable Available
Feature 2 Available Unavailable Unavailable Available
Feature 3 Available Unavailable Unavailable Available
Feature 4 Available Unavailable Unavailable Available
Feature 5 Available Available Available Available
Feature 6 Available Available Available Available
Feature 7 Available Unavailable Unavailable Unavailable
Feature 8 Available Unavailable Unavailable Unavailable
Feature 9 Available Unavailable Unavailable Unavailable
Feature 10 Available Unavailable Unavailable Unavailable
15
Features Comparison Of The Products
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Pricing
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Distribution
Channels
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Product Quality
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Promotions
16
Growth Stage
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17. Profits
Sales
Costs
Marketing Objectives
Product
Price
Distribution
Advertising
Low Costs Per Customer
Process
Peak Sales
High Profits
Diversify Brand And Models
Price To Match Or Best Competitors
Build More Intensive Distribution
Stress Brand Differences And Benefits
Maximize Profit While Defending Market
Share
17
Maturity Stage
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18. Introduction Growth Maturity Decline
Services
Sales
Time
18
• Maintain The Product,
Possibly Rejuvenating It
By Adding New Features
And Finding New Uses
• Reduce Costs And
Continue The Offer
• Discontinue The Product
Sale is declining so there
are several option:
Decline Stage
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19.  Involves promoting
new & alternative
product uses.
 Revitalizes product
by building a new
character.
 In same instances,
leads to a new sub
category.
Among Existing
Customers
 Presenting product
with a different
twist to entice new
customers, and
minimize alienating
current users.
 In some instances,
leads to a new
category
To new
Consumers
19
Repostioning A Product
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20. TargetMarket
SameDifferent
Product
Same Different
Image
Repositioning
Intangible
Repositioning
Tangible
Repositioning
Product
Repositioning
20
Repositioning Strategy
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21. Introduction Growth Maturity Decline Time
SalesOverTime
21
Extending The Product Life Cycle
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22. 22
Readvertising The Product
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Low Advertising
High Advertising
SHORTER PLC
LONGER PLC
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23. 23
Price Reduction
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Price
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24
Exploring New Market
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25. REGIONAL
EVENTS
REFERRAL
PROGRAM
PRESS
RELEASE
BUY BACK
PROGRAM
TRADE
SHOWS
25
Channel Promotional Events
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26. 26
2017 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Your Text Here Put Text Here Your Text Here Put Text Here
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Our Trade Show Calendar
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27. TEXTHERE
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TEXT HERELOW HIGH
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27
Competitive Intelligence
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Developing
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Communication
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01
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2016 2017 2018 2019 2020
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Communication Plan
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29. 29
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30. 30
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2015
2017
2019
2021
2023
2025
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05
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31
Product Roadmap
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32. 01
First
Option
02
Second
Option
03
Third
Option
04
Forth
Option
05
Fifth
Option
06
Sixth
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Website Update Plan
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33. 33
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Customer Testimonial
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34. 34
Product
Life
CycleSLIDES
ADDITIONAL
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35. Agenda
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01
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Our Vision
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37. 37
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ANITA SMITH
CEO
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MARY SMITH
CEO
Our Team
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About Us
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39. 39
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70%
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41. 75% 15% 35%
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Financial
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42. 42
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43. 01 02 03 04
Income Distribution
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2016 2017 2018
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Data
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47
Newspaper Layouts
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48. Option One
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48
Puzzle
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49. This slide is 100% editable.
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Minimize Interruptions
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Schedule Smart
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Assert Needs
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Control Time
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Set Limits
49
Target
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50. Social
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Customer Service
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50
Circular
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51. This slide is 100% editable.
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Economic
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Environmental
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Social
51
Venn
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52. This slide is 100% editable.
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52
Mind Map
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53. 53
Matrix
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Low High
Supply Risk
ProfitImpact
High
low
01 02
0304
Leverage
Items
Strategic
Items
Non- Critical
Items
Bottleneck
Items
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54. 54
Your Text Here
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Lego
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55. Attract
Visitors
Gather
Contact Info
More
Interaction
Request A
Proposal
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55
Silhouettes
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56. Strategic
Planning
Definition Swot
Ansoff
External
Environment
Internal
Capability
AnalysisPORTERS 5
Forces
Pestle Boston Box
56
Swimlanes
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57. 57
Marketing
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Team
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Analysis
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Success
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Strategy
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Work
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Plan
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Marketing
Idea
Idea
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58. Text here
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58
Magnifying Glass
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59. This slide is 100% editable.
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Economic System
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Capital Formation
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Marketable Surplus
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Foreign Trade
Situations
59
Bar Graph
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60. Acquisition
Activation
Retention
Revenue
Referral
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60
Funnel
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61. Thanks
For
Watching
Feedback
61
Address
# street number,
city, state
Contact Numbers:
08785644562
Email Address:
emailaddress@123.com
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62. 62
Download this deck as an
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Strategies Process’