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How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure
BLUE LOBSTER
Are you a startup?
Are you looking
for investors?
Here is how
to build
your pitch
Inspired by…
Brian Cohen
@brianscohen
New York Angels
Dave McClure
@davemcclure
500 Startups
12 STEPS TO
WINNING YOUR
PITCH!
11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding
We have used Apple
and the original
iPhone launch to
illustrate the 12 steps.
We realize Apple was
not a startup in 2007
but the iPhone was at
least a revolution.
(all numbers are fictional)
Imagine this
is 2007 and
Steve is
pitching to
investors.
12 STEPS TO
WINNING YOUR
PITCH!
12 STEPS TO
WINNING YOUR
PITCH!WITH STEVE JOBS
Apple
Steve Jobs, CEO
1a
Apple reinvents the phone
1b
The Problem
The ‘not so smart’ smart phones
2
Fixed Buttons Baby SoftwareHard to use
The Solution
iPhone
3a
iPod Phone Internet
3b
The Solution
“Three in One”
3c
Product Demo
4a
Market Size
How big is the market (really)?
Customer Demographics
18-45 years old, Tech Savvy Design Lovers
4b
Market Size
Who are we targeting?
Business Model
How will we make money?
Design
(Innovative)
Sell
(High Price)
Make
(Low Cost)
5
One Button Multi-Touch OS X
X
6
Proprietary Tech
What advantages do we have?
Blackberry Nokia Palm
7a
Competition
Who are they? How are we different?
Smart
Easy
to
use
Hard
to
use
Not so smart
Moto Q
E62
Treo
Cell
Phones
iPhone
7b
Online PartnersRetail Marketing
Marketing Plan
How will we reach our customers?
8
Steve
CEO
Tim
COO
Jony
Design
Ron
Retail
9
Management Team
What’s our experience and expertise?
Traction
What have we achieved so far?
Product
Ready
Partners in
25 Countries
197 Apple
Stores
10
Financials
What are we expecting?
0
750
1500
2250
3000
2007 2008 2009 2010
US$ Millions
11
iPhone
iPhone 2
iPhone 3
iPhone 4
Funding
How much money do we need?
12
Funding
How much money do we need?
$500 Mill
How much are
we raising?
12
Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
$300 Mill
12
Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
How will we spend
the money?
$300 Mill
Production
$300 Mill
Marketing
$200 Mill
12
iPhone
Apple reinvents the phone
12 STEPS TO
WINNING YOUR
PITCH!
11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding
One More Thing…
Testimonials Rock!
The iPhone is the
best thing since
Windows.
Bill Gates
The iPhone is the
best thing since
Windows.
Bill Gates
(We made that up)
How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure
BLUE LOBSTER
Pitch to Win. We help you get picked.
www.bluelobster.co A Slides That Rock Company
BLUE LOBSTER

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