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RESPONSIBLE BUSINESS REPORT 2009




HOW
                                    THIS IS




                                   WE DO BUSINESS
MESSAGE
                     FROM THE PRESIDENT AND CEO
                  2009 was doubly celebratory for Rezidor, representing 50 years since the
                   opening of our first hotel – the legendary (Radisson Blu) Hotel Royal in
               Copenhagen – and 20 years since the launch of our first environmental policy.
               Our company’s conscientious Scandinavian heritage means we have long taken
                into account our environmental and social responsibility and we have kept
                 this approach as we expanded across Europe, the Middle East and Africa.
                     And we have maintained momentum during the difficult times too –
                     launching the Responsible Business Manual in March; endorsing the
                      Global Compact’s “Caring for Climate” initiative in June; achieving
                     27 more eco-labels over the last year; and substantially improving our
                       performance with regard to energy, water and waste once again.
               We can be proud of these results and of our Responsible Business programme’s
                   unique and wide scope: taking responsibility for the health and safety of
              employees and customers; respecting social and ethical issues in the company, as
              well as in the community; and reducing the negative impact on the environment.
              In addition the programme stands out from the crowd in that it is in place across
                 each of our brands and throughout all the regions where Rezidor is present.
                        The demands on a responsible business are ever changing, as the
                          economic crises take their toll and demands from our diverse
                      stakeholders become increasingly sophisticated. We look forward to
                       embracing this challenge and reaping the benefits of our pro-active
                       efforts by being able to provide world-class responsible hospitality.



                                            Kurt Ritter, President and CEO




                                                    CONTENTs
       4. About The Report                 8.  he Responsible Business
                                              T                              17.  ur TRIC=S for Safety
                                                                                 O
                                              Programme                         and Security
       5.  esponsible Business Strategy
          R
                                           11. Economic Results              19. Summary of Progress
       6.  mpacts, Risks and
          I
          Opportunities                    13. Environmental Results         22. GRI Standard
                                                                                 
                                                                                 Disclosures Table
                                           15.  ocial Results
                                               S



2  Responsible Business Report 2009
RESPONSIBLE BUSINESS
  PERFORMANCE INDICATORS                                                                               2009                2008                 2007
   Energy/m2 (kWh) Radisson Blu                                                                         279                  292                  308
   Energy/m2 (kWh) Park Inn                                                                             290                  308                  350
   Water/ Guest Night (litres) Radisson Blu                                                             415                  461                  475
   Water/ Guest Night (litres) Park Inn                                                                 358                  375                  403
   Waste/ Guest Night (kg) Radisson Blu                                                                1.69                 1.70                  1.74
   Waste/ Guest Night (kg) Park Inn                                                                    1.51                 1.77                  2.16
   Climate Analysis Employee Satisfaction score                                                        85.8                 85.1                  85.1
   Average 3T Monitor Safety and Security self-audit score                                             93.7                 92.3                  91.4



                                                                                                Kurt Ritter, President and CEO, and Sarah Rooney, Manager
                                                                                               Responsible Business, presenting Harriet Koopman, General
                                                                                                   Manager of the Radisson Blu Hotel, Amsterdam Airport,
                                                                                                                with the 2009 Responsible Business Award.




  RESPONSIBLE BUSINESS

  AWARD WINNER
The Rezidor Hotel Group Responsible Business        Business spirit from the moment they join the       Coordinator for the region. She regularly pres-
Award is presented to the hotel which has ex-       hotel when they are shown a short film made by      ents and guest lectures on Responsible Business.
celled in social and environmental sustainability   the Responsible Business team describing the           Guests too cannot miss Responsible Busi-
throughout the year. Selection criteria include     environmental and social projects and achieve-      ness in action at this hotel. An up-to-date in-
third-party environmental certification,            ments of the hotel. The staff canteen serves        formation stand takes pride of place in the ho-
participation in Responsible Business Action        healthy food and five fit employees including       tel lobby while the reception team sells “Kika”
Month, consumption reductions and innova-           General Manager Harriet Koopman joined teams        bears in aid of a children’s cancer charity. Fair
tion. For 2009, Radisson Blu Hotel, Amsterdam       from the other Benelux properties in the Brus-      trade coffee and chocolate are also served. In
Airport was deemed the worthy winner.               sels 20km race in May in aid of World Childhood     addition, the hotel also cooperates closely with
   This year the hotel achieved the prestigious     Foundation. Indeed Harriet is a true Responsible    a children’s home, Leefkringhuis, throughout
Green Key eco-label Gold for their outstand-        Business ambassador. She herself is the Respon-     the year assisting with birthday, Easter and
ing environmental efforts. Employees at this        sible Business Trainer at her hotel and was re-     Christmas parties, redecoration and providing
property are fully immersed in the Responsible      cently appointed Regional Responsible Business      supplies when needed.

                                                                                                              Responsible business RepoRt 2009              3
ABOUT THE REPORT
The purpose of this Responsible Business Report, in combination                                 The Status Report is an internet-based da-
with the Rezidor 2009 Annual Report, is to help shareholders and                                tabase managed by an external consultant
                                                                                                (also available through Rezidor’s intranet),
other key stakeholders to value, assess and understand the opera-
                                                                                                and contains 58 questions touching on all
tions of The Rezidor Hotel Group.                                                               relevant areas of the Responsible Busi-
                                                                                                ness programme. The questionnaire used
We have an ongoing dialogue with our                Due to the fact that the reporting base     is inspired by the UN Global Compact and
stakeholders and we report what we con-          changes from year to year, we use key          the Global Reporting Initiative guidelines.
sider to be of particular interest to those we   performance indicators which are based         Environmental performance data (e.g.
deem key: employees, customers, property         on surface area (m2) or occupancy (guest       energy, water and waste) is collected on a
owners, shareholders, suppliers, authori-        nights) as these are the dominating factors    monthly basis through an Excel based da-
ties, community and environment. Thus the        affecting energy use, water consumption        tabase linked to Rezidor’s comprehensive
Rezidor 2009 Responsible Business Report         and waste generation. This also allows us to   accounting and financial system. The data
describes the most material and relevant         report our performance in a fair and trans-    requested has expanded slightly since the
sustainability aspects of our operations, not    parent manner from year to year.               launch in 2002, while the reporting periods
the full range of actions and data.                 The scope of this report covers Rezidor     have also been adjusted over the years. Data
                                                 as a group, providing examples from opera-     is checked internally before consolidation
Report Content                                   tions regardless of brand. This means that     with hotels asked to justify or explain sig-
This Responsible Business Report is in line      the consolidated performance data includes     nificant deviations.
with the Global Reporting Initiative’s (GRI)     managed and leased hotels in operation for        Reporting is mandatory for managed and
G3 guidelines, self-declaring C level. Align-    the following brands:                          leased hotels and in 2009, 100% of these ho-
ing our sustainability reporting to GRI          Radisson Blu –148 hotels (34,675 rooms)        tels responded to the Responsible Business
allows us to measure performance, achieve        Park Inn – 57 hotels (11,316 rooms)            Status Report and reported their environ-
transparency and facilitate international        Country Inn – 1 hotel (93 rooms)               mental performance. Moreover, at year-end
comparability. The GRI guidelines are the        Hotel Missoni – 1 hotel (136 rooms)            80% of hotels had a Responsible Business
most widely accepted and used standards          Regent – 3 hotels (554 rooms)                  specific Action Plan in place for 2010. These
for sustainability reporting and are applied     Total – 209 hotels (46,638) rooms)             Responsible Business Action Plans are up-
by more than 1,000 companies around the                                                         dated yearly. At the same time, 84% of the
world.                                           Hotels under franchise agreements, which       hotels have also incorporated Responsible
                                                 currently number74 hotels (13,738 rooms)       Business related targets into their overall
Scope and Boundaries                             and unbranded properties (2 hotels; 134        Business Plan.
of the Report                                    rooms) are not included in the consolidated
Rezidor has limited the reporting boundar-       performance data. Neither are sales offices    Periodicity
ies to areas in which the company has full       and staff functions. It should, however, be    Rezidor’s Responsible Business Reports are
control over data collection and informa-        noted that the Responsible Business pro-       published annually in conjunction with the
tion quality. Downstream impacts are             gramme is encouraged at all hotels, includ-    Annual Report. The last Rezidor Annual
generally excluded – as we do not at present     ing franchised properties, and corporate        Sustainability Report for 2008 was pub-
dispose of reliable tools to measure these.      offices. For 2009, 43% of franchised hotels    lished in March 2009.
The numerical data specified in this report      completed the Responsible Business Status
refers to the year 2009, unless otherwise        Report. 24% completed the monthly Envi-        Accounting Principles
stated. Monthly environmental reporting          ronmental Report with many more submit-        and Verification
and the annual Status Report, compiled by        ting their data at year-end for benchmark-     Financial data presented in the Responsible
the management team at each hotel, form          ing and carbon emission calculations.          Business Report is derived from audited
the foundation for Rezidor’s Responsible            Due to the small number of hotels oper-     annual accounts. For all external reporting,
Business reporting. The reporting is based       ated under the Regent (3), Country Inn         currencies are converted into Euro. Ac-
on year-end figures, meaning that all hotels      Suites (1) and Hotel Missoni (1) during      counting principles for financial reporting,
in operation by December 31st were asked         2009, data from these hotels is limited,       as well as the conversion rates used, are
to report. Consequently, some hotels report      while the focus is on Radisson Blu and Park    stated in Rezidor’s 2009 Annual Report.
full-year data, while properties that opened     Inn.                                           The Responsible Business Report has not
during 2009, report only for the months                                                         been independently reviewed by auditors or
they were in operation. Hotels that discon-      Routines for Monitoring                        any other third party.
tinued operations with Rezidor during the        Hotels are asked to report their Respon-
year are not included. During 2009, 30           sible Business performance in two differ-
hotels came into operation under managed         ent reports. Overall compliance with, and
and leased agreements, as well as 6 hotels       progress towards, the 15 objectives of the
under franchised agreements. Meanwhile,          Responsible Business programme (see page
6 managed or leased hotels left the system       20) is assessed through the annual Respon-
in 2009.                                         sible Business Status Report questionnaire.

4  Responsible Business Report 2009
RESPONSIBLE BUSINESS


STRATEGY
Responsible Business                                sibility to make things happen –following        Business is carefully measured and closely
and Society                                         our core philosophy, “Yes I Can!”. Without       monitored so as to spur continuous im-
In the year 2000 Kofi Annan, former                 taking that responsibility we cannot make a      provements.
Secretary-General of the United Nations,            difference or sustain long-term profitability.      In 2008, Rezidor was one of the first in-
stated “Business is not divorced from the                                                            ternational hotel groups to sign the United
rest of society. The two are interdependent         Vision and strategy:                             Nation’s Global Compact, the world’s larg-
and it must be ensured, through mutual un-          Taking a leading role                            est voluntary corporate responsibility
derstanding and responsible behavior, that          Rezidor took the lead in establishing its        initiative. The company’s longstanding
business’s role in building a better future is      first environmental policy 20 years ago and      Responsible Business programme meant
recognised and encouraged by society.”              again with the Responsible Business pro-         Rezidor was already well-prepared to align
    Indeed over the last decade, interest in        gramme as we now know it. Rezidor con-           its operations with the ten universally ac-
the role of businesses in society has grown         tinues to take a leadership role in the inter-   cepted principles of the Global Compact in
exponentially. Issues such as child labour,         national hospitality industry; sharing our       the areas of human rights, labour, environ-
fair trade and climate change are of such           experience for the greater good, and strives     ment and anticorruption. In June 2009,
magnitude that they are now of global con-          to achieve recognition and to reap the eco-      we endorsed the Global Compact’s “Caring
cern. Because businesses are dependent on           nomic benefits of this leading position. Thus    for Climate” initiative, thus reinforcing our
natural and human resources, this obliges           Responsible Business issues are treated in       commitment to the further development of
them to take responsibility for the conse-          the same way as any other important strate-      corporate strategies and practices to miti-
quences of their actions as well as to make         gic business issue at Rezidor; this aspect is    gate climate change. During 2009, Rezidor
contributions to the societies of which they        fully integrated into the overall governance     was also part of the consultative group for
are a part. Business corporations through-          of the company. The Responsible Business         the World Economic Forum’s “Towards a
out the world today recognise this relation-        programme is anchored in the core business       Low Carbon Travel  Tourism Report”, and
ship, and that being responsible makes good         and touches upon the work routines of all        presented this report at the World Business
business sense contributing to decreased            employees with the ultimate responsibil-         Summit on Climate Change in Copenhagen
risks, operational savings and customer             ity for Responsible Business lying with the      in May. In November Rezidor celebrated
preference.                                         Executive Committee at corporate level and       World Responsible Tourism Day and was
    At Rezidor, we have created the Responsi-       General Managers at hotel level. Moreover,       proud to be an official supporter of this in-
ble Business programme because we believe           the programme is continuously updated            ternational event.
it is our personal and professional respon-         and developed, and work with Responsible


 Responsible Business History
 1989                                               2003                                              Helen’s Hotel, Dublin, at Annual
 • 
   First environmental policy                       •  aunch of Hotels Environment Action
                                                      L                                               General Manager conference
   driven by SAS Group                                Month (now Responsible Business Action
                                                      Month) – 89 hotels participated                2006
 1996                                               •  adisson SAS Plaza Hotel, Oslo, is first
                                                      R                                              •  warded HOFTEL Owner-Friendly
                                                                                                       A
 •  aunch of the Radisson SAS environmental
   L                                                  Rezidor property to receive third-               Innovation of the Year
   programme with 24 action points                    party environmental certification
 •  ounding member of the International
   F                                                  with the Nordic Swan Eco-label                 2007
   Hotels Environment Initiative                    •  ezidor becomes chair of IHEI
                                                      R                                              •  aunch of Responsible Business
                                                                                                       L
                                                      Executive Committee                              Best Practice database
 2001                                                                                                •  orld Childhood Foundation becomes
                                                                                                       W
 •  aunch of the Responsible Business
   L                                                2004                                               corporate charity organisation
   programme encompassing the three pillars         •  warded “Worldwide Hospitality Award
                                                      A                                              •  ezidor is first hotel group to offer
                                                                                                       R
   of health and well-being, social and ethical       for Environmental Protection”                    all guests carbon offsetting
   responsibility, environmental responsibility     •  evelopment of internet based database
                                                      D
 •  esponsible Business Coordinators
   R                                                  for environmental legislation with             2008
   appointed and trained                              self-audit and quarterly updates               •  oll-out of new Living and
                                                                                                       R
 •  irst Responsible Business Training initiated
   F                                                •  arlson Companies signs ECPAT
                                                      C                                                Leading Responsible Business
   with 35% of staff trained by year-end              Code of Conduct against sexual                   training for all employees
 •  egular reporting of energy,
   R                                                  exploitation of children                       •  ripled the number of eco-labelled hotels
                                                                                                       T
   water and waste                                                                                   •  aunch of rezidorethics.com
                                                                                                       L
 •  ave the Children becomes
   S                                                2005                                             •  igned up to the United
                                                                                                       S
   corporate charity organisation                   •  irst Rezidor Responsible Business
                                                      F                                                Nations Global Compact
                                                      Award given to Radisson SAS St



                                                                                                            Responsible Business Report 2009  5
IMPACTS, RISKS
AND OPPORTUNITIES
                                                                                                      vironmental, social and governance issues
                                                                                                      into corporate management and operations.
                                                                                                      It is impossible to fully consider the global
                                                                                                      economic crisis without also looking at the
                                                                                                      challenges of climate change, water scarcity,
                                                                                                      resource depletion and extreme poverty.
                                                                                                      Economic concerns cannot be addressed
                                                                                                      in isolation from social and environmental
                                                                                                      concerns as these crises are all symptoms of
                                                                                                      a larger global system that is out of balance.
                                                                                                         Indeed the process of taking a long hard
                                                                                                      look at our operations that often accompa-
                                                                                                      nies recession encourages firms to become
                                                                                                      more strategic; to look at campaigns and
                                                                                                      strategies that deliver real benefits rather
                                                                                                      than a number of tactical activities that
                                                                                                      have limited reach. Moreover, Responsible
                                                                                                      Business focuses on efficiency through ac-
                                                                                                      tivities such as energy and water conserva-
                                                                                                      tion and thus ultimately saves money. The
                                                                                                      need for sustainable development has never
Despite current challenges, the travel and          management of health and safety, ethics,          been greater and Rezidor is proud to have
tourism sector remains a critical economic          corporate governance and a socially and           maintained momentum with its Respon-
sector worldwide and one that provides              environmentally responsible supply chain          sible Business efforts during 2009. Indeed
significant potential for economic growth           have become ever more important priori-           we hope to benefit from our continued work
and development internationally. Accord-            ties. The Rezidor Hotel Group believes the        -A.T. Kearney consultants recently reported
ing to the World Travel  Tourism Council           above non-financial issues ultimately im-         that companies that focussed on sustain-
(WTTC), the global travel and tourism               pact profitability.                               ability have outperformed their peers by
industry supported 77.2 million jobs on a di-          Fully aligned with the company’s core          15% during the financial crisis.
rect basis in 2009 and contributed just over        business objectives, Rezidor’s Respon-               This outlook is also reflected by an evo-
9% of the global gross domestic product. A          sible Business programme was instated             lution in shareholder perspective as the
growing national travel and tourism sector          to increase awareness and readiness to            company observes an increasing number
contributes to employment, raises national          handle risks and reduce costs, but also as        of institutional investors adopting Socially
income, and can improve a country’s bal-            a means to capture opportunities in the           Responsible Investment (SRI) into their in-
ance of payments. The sector is thus an             process of achieving the goal of being an         ternal and external operations in response
important driver of growth and prosperity           industry leader with solid long-term profit-      to the global financial crisis. A 2009 UN
and, particularly within developing coun-           ability. There are many ways to run a hotel       Environment Programme Finance Initia-
tries, it can play a leading role in poverty        business – which in turn impact on how a          tive and the UN Global Compact report
reduction.                                          hotel operator can manage risk and take           also reveal that an increasing number of
   Thus it is clear that an industry of this size   advantage of opportunities related to sus-        mainstream asset owners, investment man-
has a considerable impact on economic, so-          tainability. Rezidor’s business model which       agers and professional service partners are
cial and environmental conditions around            entails operating hotels but not owning the       signing up to the Principles for Responsible
the world. The hospitality industry also fac-       properties, sometimes limits the actions the      Investment (PRI).
es a plethora of issues, risks and challenges       company can take. But by and large Rezidor           At the same time, our customers’ inter-
related to sustainability. These include            is able to control the key issues pertaining to   est in Responsible Business issues remains
addressing climate change and resource              sustainability as the following pages dem-        high despite the downturn as we continue
consumption, minimising generation of               onstrate.                                         to receive increasingly detailed Requests for
waste, and attracting and retaining high-                                                             Proposals demanding information on our
performing employees. Rezidor handles               Responsible Business                              environmental and ethical credentials. Like
risks through the Responsible Business and          during a Financial Crisis                         Rezidor, many of our corporate customers
Safety and Security programmes while the            Albert Einstein once said, we can’t solve         are determined to maintain their respon-
framework for managing operational risks            problems by using the same kind of thinking       sible attitude even during difficult times.
is presented in the Annual Report.                  we used when we created them and the cur-
   The industry must also respond to sus-           rent global financial crisis certainly under-     Climate Change
tainability-related expectations expressed          scores the need for a new way of thinking. In     The UN World Tourism Organisation
by customers and the local and global               today’s interconnected global economy, the        estimates that Travel and Tourism, exclud-
communities. Finally, and increasingly in           long-term value and success of business are       ing aviation, was responsible for about
today’s business climate, comprehensive             inextricably linked to the integration of en-     3% of global greenhouse gas emissions in

6  Responsible Business Report 2009
IMPACTS, RISKS AND OPPORTUNITIES

2009 and that this will grow at 2.5% per         gional synergies and to have a direct impact     chaser. Taking into account all hotels, under
year until 2035. However it is important         on the bottom line as a result of improved       all contract types, a total of over 35,000
to acknowledge that although the sector          operational efficiency.                          employees were working under the Rezidor
contributes to climate change, it also faces        One of the key roles of the Responsible       brands during 2009. During the last year
risks due to climate change. If the industry     Business teams in the hotels is to collabo-      over 4,000 jobs were created with the vast
fails to reduce carbon dioxide emissions,        rate with the Engineering Departments and        majority of employees hired from local mar-
the rate of travel may decrease significantly    the Regional Engineering structure to con-       kets. The company counts no less than 142
over time as a result of legislative pressures   tinuously strive for more efficient natural      nationalities amongst the workforce, 56% of
(for example carbon taxes) resulting in          resource use. This contributes to the reduc-     which is male.
increased travel costs, or through volun-        tion of operational costs – and the mitiga-         Rezidor hires a diverse and relatively
tary actions of customers to limit travel.       tion of environmental risks – along with the     young workforce and tries to recruit man-
There are also risks related to more specific    reduction of associated legal, insurance and     agement internally, providing training and
impacts of climate change – for example          financial expenses. As the graphs on page        a viable career path. Rezidor respects the
disrupted travel patterns or damage to ho-       13 demonstrate, the company is progress-         rights of employees to join trade unions,
tel properties due to severe weather events      ing in the desired direction as Rezidor has      pays fair wages according to industry stan-
such as storms or flooding. Some locations       yet again achieved substantial reductions        dards and had no legal breaches with regard
may face geographically specific risks that      across energy, water and waste key perfor-       to labour legislation last year. Rezidor sees
could affect the safe and profitable opera-      mance indicators.                                an opportunity in investing in its employees
tion of hotels. The effects on earnings and                                                       and strives to provide favourable working
risk as a quantitative measure are difficult     Managing sustainability                          conditions to retain them. This contributes
to estimate to date but the company is doing     in the supply chain                              to delivering a high quality service, an im-
what it can to limit environmental impact        Rezidor’s central purchasing programme           portant value driver and differentiator from
and vulnerabilities to climate change and        (RezPIN) is an online market platform            other hotel chains and brands.
resource consumption issues.                     which allows registered buyers and suppli-          As early as 1991 The Rezidor Hotel Group
   By signing the UN Global Compact and          ers to exchange information about products       started to measure employee satisfaction.
the Caring for Climate initiative, Rezidor       needed and offered. In this way the cor-         An independent organisation is commis-
has further committed to promote greater         porate Purchasing Services Department            sioned to conduct this annual survey en-
environmental responsibility. Rezidor con-       can provide different business units with        titled Climate Analysis. In 2009 the results
tinually monitors developments through           information about best quality products          from managed, leased and franchised hotels
active participation in environmental and        at suitable prices. The programme creates        increased to 85.8 (out of 100) compared to
industry forums. Employees are informed          a win-win situation for both buyers and          85.1 last year. Given the challenging eco-
and engaged in climate change mitigation         sellers, as it leads to reduced transaction      nomic situation, this result is an extraordi-
efforts through our internal awareness and       costs. In addition RezPIN ensures that con-      nary achievement.
training programmes, Living Responsible          tracted suppliers are in line with Rezidor’s        For many years Rezidor has been suc-
Business and Leading Responsible Busi-           Responsible Business philosophy and brand        cessful in achieving a positive effect on the
ness.                                            standards. All suppliers included in the sys-    bottom-line through active people manage-
                                                 tem are required to sign Rezidor’s Supplier      ment. The company offers a range of tools in
Resource Consumption                             Code of Conduct and have the opportunity         order to attract and retain talented people
Rezidor hotels’ consumption of resources         to further profile their Responsible Business    by hiring attitude and training skills. The
such as energy and water and the disposal        performance to hotels.                           Management Development Programme,
of garbage impact on the natural environ-           Hotels also actively engage with sup-         aims to develop, train and prepare existing
ment in terms of resource depletion and the      pliers at local level with regard to their       or newly recruited supervisors to become
generation of emissions and waste. Natu-         Responsible Business practices. In 2009,         Heads of Department while the Mentor
rally these elements also impact operational     75% of hotels provided the Rezidor Supplier      Mentee programme develops Heads of
costs. The company has measured resource         Code of Conduct to their suppliers. Ad-          Department to become General Manag-
consumption and associated costs for many        ditionally 47% asked suppliers to complete       ers. The strong focus of the company on its
years – and these metrics provide the back-      the Rezidor Responsible Business Supplier        internal talents has a long track record of
bone of Rezidor’s environmental manage-          Questionnaire. Going one step further, 64%       success.
ment framework. During 2009 Rezidor              of hotels have requested that, or provided
launched the first phase of the Regional En-     advice as to how, suppliers improve their en-    Safe and Secure hotels
gineering structure in France and the UK.        vironmental, social or ethical performance.      At Rezidor, we acknowledge that the safety
This new structure aims to capitalise on re-     In addition, hotels are encouraged to use        and security of our guests, employees and
                                                                            locally produced      property is an imperative aspect of hotel
                                                                            products as well as   operations. Maintaining the necessary
                                                                            seasonal products     levels of safety and security is dependent on
                                                                            in particular for     the everyday actions of every employee at
                                                                            corporate gifts and   every level in every hotel and every Rezidor
                                                                            events.               office in every country. We have a structured
                                                                                                  risk management formula entitled TRIC=S
                                                                         Rezidor as a             which promotes proactive behaviour
                                                                         responsible              throughout the company. TRIC=S stands
                                                                         employer                 for Threat assessment + Risk mitigation and
                                                                         Rezidor has a direct     management + Incident response + Crisis
                                                                         and substantial          management and communications = Safe,
                                                                         effect on local com-     Secure hotels. Read more about this pro-
                                                                         munities as an           gramme on page 17.
                                                                         employer and pur-

                                                                                                        Responsible Business Report 2009  7
September is Responsible Business Action Month at Rezidor. During 2009 over 190 ho-
tels participated – helping out in the local community, promoting health and well-being
and launching efforts to reduce their environmental footprint. At the same time they
raised TEUR 75 for World Childhood Foundation and over TEUR 350 for local causes.




THE RESPONSIBLE
BUSINESS PROGRAMME
Responsible Business Policy                                 • Reducing our negative impact on the envi-
                                                                                                         Identification and Selection
and Stakeholder Engagement                                    ronment                                     As one of the fastest growing hotel com-
Rezidor’s Responsible Business programme                                                                  panies in the world, we recognise that we
builds on the principles of sustainable de-                 Rezidor’s long-term success depends on the    have an impact on a very wide selection of
velopment and the triple bottom-line, where                 ability to understand and address the needs   stakeholders, either directly or indirectly.
all hotels shall strive to take economic,                   and concerns of those who impact or are im-   The basis for identifying and selecting our
social, ethical and environmental issues                    pacted by the company’s operations. As part   key stakeholders mainly relates to the ex-
into consideration when making decisions                    of the Responsible Business Policy eight      tent that we influence or impact them: eco-
in their everyday work. The programme en-                   key stakeholders are identified: employees,   nomically, socially and environmentally. We
compasses 3 key pillars:                                    customers, property owners, shareholders,     attempt to estimate the interdependence
•  aking responsibility for the health and
  T                                                         suppliers and business partners, authori-     between Rezidor and these stakeholders
  safety of employees and guests                            ties, local and global communities, and the   and focus our efforts where we have the po-
•  especting social and ethical issues in the
  R                                                         natural environment.                          tential to make a difference.
  company, as well as in the community

8  Responsible Business Report 2009
THE RESPONSIBLE BUSINESS PROGRAMME




 Responsible Business Manual
 It was with great pleasure that Rezidor launched in March 2009 the Responsible Business Manual
 – a new step-by-step guide on how to make Responsible Business live and breathe in any Rezidor
 property. It covers the very first steps that involve the appointment of a Responsible Business
 Coordinator, the creation of a Responsible Business Team, and the assessment of initial environ-
 mental and social performance of a hotel. It also includes information on how to organise effec-    Responsible Business Manual
 tive Responsible Business meetings, progress with Action Plans that are tailor-made to fit each
 hotel, and suggestions on how to best communicate results externally and internally. In addition,
 once hotels have truly progressed towards the level of Responsible Business excellence, the
 Manual includes guidance on how hotels can receive recognition for their outstanding achieve-
 ments. The Responsible Business Manual is suitable for both new and experienced Responsible
                                                                                                                    Let’s take responsibility
 Business Coordinators and is a must read for each General Manager. Rezidor is confident this
 Manual can make a true contribution in the current economic climate by providing a structured
 plan to improve Responsible Business and environmental performance and thus reduce costs,
 as well as guidance on achieving additional PR which may help drive revenue.



StakeholdeR ConCeRnS                                          ambitions. These objectives are realised                                    environmental responsibilities. Each hotel
and engageMent                                                through suggestions for actions, reinforced                                 creates its own personalised Responsible
Our stakeholder relations encompass                           by performance-based targets. The Summary                                   Business Action Plan based on the corpo-
a number of environmental, social and                         of Progress table from page 19 lists our key                                rate objectives. Hotel Responsible Business
economic issues, such as efficient use of re-                 performance indicators, commitments and                                     teams are guided by the new Responsible
sources, limitation of emissions and waste,                   targets and achievements for the year 2009.                                 Business Manual as well as a continuously
labour rights, workplace and guest health                        At the corporate level, key departments                                  updated intranet that contains information
and safety as well as cultural heritage. Many                 including Responsible Business, Human                                       about policies, reporting requirements, best
of our stakeholders have differing expecta-                   Resources and Safety and Security provide                                   practice examples, certification and awards
tions, and these may sometimes be contra-                     General Managers of hotels with ongoing                                     and other useful resources.
dictory. A responsible business must be able                  support to implement Responsible Business                                      There is also a regional framework in
to balance these different expectations so                    practices. The Responsible Business depart-                                 place for Responsible Business, supporting
that, within reason, all stakeholder groups                   ment in turn collaborates in various areas                                  the hotels at a regional level and providing
feel their demands are being met. The table                   with other key departments such as Tech-                                    a liaison between the hotels and the corpo-
on the next page lists our key stakeholders                   nical Development, Sales and Marketing,                                     rate Responsible Business team. This helps
and main policy objectives in relation to                     Food and Beverage, Business Development                                     ensure Responsible Business is integrated
these. It also includes what we believe to be                 and Finance to ensure Responsible Business                                  consistently across all regions; all employ-
their expectations in relation to Rezidor.                    is integrated into all aspects of Rezidor’s                                 ees are fully engaged in the programme;
                                                              operations.                                                                 and the capturing of bottom-up efforts. The
ManageMent and oRganiSation                                      On an operational level, hotels and Gen-                                 14 Regional Responsible Business Coor-
For each of these stakeholders, there are a                   eral Managers are provided with several                                     dinators meet twice a year, where they are
number of fixed objectives stating Rezidor’s                  tools to better manage their social and                                     informed about and discuss the most recent

                                                                                                                                                   Responsible business RepoRt 2009   9
THE RESPONSIBLE BUSINESS PROGRAMME


  STAKEHOLDER                   POLICY                                                   EXPECTATIONS


  Employees                     We shall educate and facilitate for our employees        fair and equal treatment; secure and safe working
                                to make a conscious decision in favour of environ-       environment; training and career progress; fair pay
                                mental, ethical and social issues in their private and
                                work lives.

  Customers                     We shall inform and make it easy for our guests to       leading service; good value for money; flexible ap-
                                participate in Responsible Business related activi-      proach; environmentally responsible; good global
                                ties at our hotels.                                      coverage; benefits and generous loyalty pro-
                                                                                         grammes

  Property Owners               We shall work together with property owners to           good returns from property management; high
                                find innovative solutions that satisfy our economic,     level of security.
                                environmental and social objectives.

  Shareholders                  We shall provide shareholders and investors with         transparent information; sound strategy and cor-
                                timely, accurate and transparent information on Re-      porate governance; high return on investment;
                                sponsible Business related risks and opportunities.      minimisation of risks

  Suppliers                     We shall strive to purchase products that have a re-     fair and equal treatment; value-based pricing
                                duced environmental impact during their lifecycle,
                                from suppliers that demonstrate environmental and
                                social responsibility.

  Authorities                   We require our managers to abide by local and in-        compliance with rules and regulations; financial
                                ternational legislation, especially regarding labour     contributions (taxes and fees)
                                laws, health and safety, human rights and the envi-
                                ronment.

  Community                     We shall take an active role in the international re-    forming an active and responsible part of society;
                                sponsible business community, and contribute to          sponsorships of projects; contribution to infra-
                                the local communities where we operate.                  structure; contribution to attractiveness of desti-
                                                                                         nation

  Environment                   We shall do our utmost to continuously improve our       reduced consumption of energy, water, and chemi-
                                performance in the areas of energy, water, chemi-        cals; resource-efficiency; biodiversity protection;
                                cals and resource consumption, and waste genera-         minimisation of waste and emissions; responsible
                                tion in order to reduce our negative impact on the       purchasing; sustainable transport
                                environment.


developments and plans for the Responsible     all General Managers includes a dedicated         about Rezidor’s governance, please see the
Business programme.                            Responsible Business session that prepares        Corporate Governance Report on page 56 of
   During 2009 we continued the roll-out       participants for all the responsibilities to be   the Rezidor 2009 Annual Report.
of our unique Living Responsible Business      fulfilled in order to carry out the Respon-         From an operational standpoint it is
and Leading Responsible Business training      sible Business programme successfully.            the General Manager of the hotel that is
modules and we aim to train each newly         Reporting requirements for each hotel are         ultimately responsible for the hotel’s Re-
hired employee within 90 days of their ar-     described in further detail in the About This     sponsible Business activities. To assist him
rival. Living Responsible Business is a 2.5    Report section on page 4.                         or her there is an assigned Responsible
hour energetic, practical and interactive                                                        Business Coordinator at each property who
mandatory session for all employees at all     Governance                                        then establishes a Responsible Business
levels. It aims to help participants under-    Sustainability issues are treated in the same     Team consisting of employees from differ-
stand our impact and how each individual       way as any other important strategic busi-        ent functions and all levels of the organi-
can make a difference in their daily life,     ness issue at Rezidor; this aspect is fully in-   sation. The team members work with the
both at home and at work. Leading Respon-      tegrated into the overall governance of the       Coordinator to review current practices,
sible Business is an additional model tar-     company. The ultimate responsibility for          and act to achieve and audit the results of
geting Heads of Departments and General        Responsible Business lies with the Execu-         the programme. This includes ensuring that
Managers to ensure they lead by example        tive Committee at corporate level and Gen-        the information regarding the Responsible
and empower employees to get involved.         eral Managers at hotel level. The Corporate       Business programme is disseminated to all
   In addition, our General Manager Certifi-   Responsible Business Department reports           departments of the hotel and regular re-
cation Programme, which is mandatory for       to the Executive Committee. To read more          porting to Corporate Office is completed.

10  Responsible Business Report 2009
During 2009, Rezidor opened
                                                                                                                        36 new hotels and now has
                                                                                                                        hotels in operation and un-
                                                                                                                        der development in over 60
                                                                                                                        countries. At the same time
                                                                                                                        over 4,000 jobs were cre-
                                                                                                                        ated bringing the number
                                                                                                                        of employees working un-
                                                                                                                        der Rezidor brands to over
                                                                                                                        35,000. Thus Rezidor’s eco-
                                                                                                                        nomic impacts as a business
                                                                                                                        partner and an employer are
                                                                                                                        substantial.




ECONOMIC RESULTS
Responsible Business                             include requirements related to environmen-      who report being aware of their hotel’s green
contribution to cost                             tal performance as well as social accountabil-   programmes, compared with guests who
containment and                                  ity and ethical behaviour. Consumer interest     are unaware of them. Responsible Business
driving revenue                                  in companies’ sustainability credentials         contributed to Park Inn leading the mid-scale
We believe that non-financial issues ad-         remains strong in spite of the recession and     full service segment and Radisson Blu’s high
dressed through our Responsible Business         consumers’ consciences have “not been put on     ranking in the upper upscale segment.
programme have a long term impact on our         hold,” as the Corporate Social Responsibility       Requests for proposals from corporate
profitability. Implementing Responsible          consultancy, Context, notes. This is mirrored    clients continue to ask increasingly detailed
Business can help control costs through re-      by travel managers and business travelers in     questions regarding environmental and ethi-
duced utility consumption, for example. Dur-     the United Kingdom, continental Europe and       cal issues, with clients seeking to compare
ing 2009, training and investments in Build-     North America who according to a report by       products before making an informed choice.
ing Management Systems, waste sorting            the Association of Corporate Travel Execu-       Consumers are actively seeking clarity in
facilities, energy savings technology as well    tives and KDS say “the crisis won’t lessen       navigating the complex subject of Responsi-
as water conservation fittings has resulted in   their companies’ green efforts”.                 ble Business and Rezidor is working with sev-
improved environmental performance and              Indeed the J.D. Power 2009 European           eral industry bodies and other hotel groups to
cost savings across the board. Please see En-    Hotel Guest Satisfaction Index Study report      facilitate this. Already Rezidor has ensured
vironmental Results for more information.        indicated that awareness of green pro-           that the provision of information about the
   Responsible Business also helps us drive      grammes has increased significantly and this     company’s environmental and social profile is
revenue. Long term sustainable profitability     awareness has a strong positive impact on        part of the sales and marketing process, with
and growth require Rezidor’s operations to be    client satisfaction. On average, satisfaction    83% of hotels having integrated Responsible
able to meet demands set by customers. These     is more than 160 points higher among guests      Business into their sales presentations and

                                                                                                       Responsible Business Report 2009  11
ECONOMIC RESULTS

63% of hotels sharing their Responsible Busi-     •  adisson Blu Hotel Basel, together with
                                                    R                                                 the surrounding areas. The development of
ness activities on their websites.                  other hotels in the city has for the last 10      a hotel often contributes to improved local
                                                    years participated in an Energy Group             infrastructure by bringing in economic inter-
Responsible Construction                            sponsored by local energy supplier IWB,           ests which can make investments viable. It
and Renovation                                      and as a result of environmental invest-          also happens that we may directly contribute
Rezidor works actively to enhance resource          ments such as a new and better insulated          to establishing and financing infrastructure
efficiency and to measure, monitor and re-          roof, a new heating and cooling plant and         when opening a new hotel, which is the case
duce its carbon footprint and this requires co-     new windows; as well as achieving energy          for example with leased hotels. In addition,
operation with property owners, constructors        targets, receives a rebate on its energy bill.    many hotels reach out to help manage public
and architects. To this end, Rezidor has cre-     •  n 2009 Radisson Blu Hotel Stansted Air-
                                                    I                                                 property through clean-up programmes or to
ated Responsible Construction and Renova-           port received a grant of £ 1,500 from the         facilitate improvements through donations of
tion Guidelines which are used to supplement        British Lottery Fund as part of the Well-         money or materials.
the Technical Standards.                            Being in the East project demonstrating
During 2009, 48% of hotels reported that            their dedication to the health and well-being     Charity initiatives at
they undertook a significant environmental          of their employees.                               local and global level
investment such as improved insulation, grey                                                          Throughout the year, Rezidor’s hotels spon-
water recycling systems and the installation                                                          sor many charities and non-profit initia-
of waste compactors. As the types of invest-         Responsible Business                             tives at local level through actions such as
ment vary substantially across hotels, Rezi-         Utility Costs 2009                               fund-raising assistance, training, free meet-
dor does not provide a consolidated figure for       		                                   TEUR        ing rooms and other in-kind donations. In
investments made.                                                                                     2009, over 190 hotels participated in the
                                                     Total Energy Costs	               25,658
In addition to investments in existing proper-                                                        annual Responsible Business Action Month
ties, it is important that Rezidor minimise the      broken down as follows: 	                        in September when hotels are encouraged
environmental impact and promote efficient           Electricity 	                      14,761        to organise environmental and community
resource use from the beginning of new proj-         Oil 	                                 278        activities. The Rezidor Hotel Group is also
ects by utilising smart design and best avail-                                                        proud to have the World Childhood Founda-
                                                     Natural Gas 	                       2,434
able technology.                                                                                      tion (Childhood) as its international charity
                                                     District Heating	                   2,896        organisation since June 2007. Through vari-
Our Economic Impacts                                 Other Energy	                       2,797        ous fund-raising activities at hotel and corpo-
The International Tourism Partnership es-            Water	                              2,492        rate level during the year, the company raised
timates that one job created in the tourism                                                           TEUR 75 for Childhood in 2009, thus equal-
industry generates about one and a half ad-                                                           ing our 2008 donation. At the same time ho-
ditional jobs in other industries (for example    •  adisson Blu Plaza Hotel received a grant of
                                                    R                                                 tels have donated approximately TEUR 350
restaurants, sightseeing, taxis, laundries,         MNOK 1 from Oslo City Council represent-          to local charitable causes.
etc). Hotels often also help to create job op-      ing 10% of the total investment for a signifi-       The change to Radisson Blu meant a new
portunities and provide incomes in regions          cant energy efficiency renovation including       image in 2009 but Rezidor made sure to
where the possibility for industrial activity       a new heating and cooling system with air         find good homes for any remaining material
is small, thus providing an opportunity for         recirculation and heat recycling.                 branded with the old logo. Rezidor donated
people to remain in areas with otherwise                                                              thousands of items including play houses,
difficult employment circumstances. As the        Purchasing and                                      pens, towels, beach balls, hats and school
paragraphs below demonstrate, Rezidor’s           Local Suppliers                                     bags to worthy projects such as children’s
economic impacts as a business partner and        With more than 380 hotels in operation and          homes, charity runs and the Danish homeless
an employer are substantial. We also contrib-     under development in over 60 countries, a           football team.
ute to community and charity initiatives both     large proportion of our spending is directed
locally and globally.                             towards locally-based suppliers. We estimate        World Childhood Foundation
                                                  that in 2009 approximately one quarter of           Since June 2007, Rezidor’s corporate charity
Governmental                                      purchases were sourced through our central          organisation is World Childhood Foundation
Financial Support                                 purchasing programme with the rest pur-             – a non-profit organisation dedicated to serv-
The Rezidor Hotel Group receives no direct        chased through regional or local agreements.        ing the most vulnerable children in the world:
nor significant financial subsidies from gov-                                                         street children, sexually abused and exploited
ernmental organisations in the countries          Local Workforce                                     children, children trafficked for sexual pur-
where we operate hotels. However it is worth      and Management                                      poses and institutionalised children, with a
noting that many hotels are receiving finan-      Rezidor has a direct and substantial effect         particular focus on girls and young mothers.
cial assistance for Responsible Business ini-     on local communities as an employer and a           Rezidor’s mission is to provide its several
tiatives in other forms:                          purchaser. Taking into account all hotels, un-      million guests each year with a comfortable
• Radisson Blu Resort, El Quseir, and Radis-
                                                 der all contract types, a total of over 35,000      and restful stay away from home. Childhood
  son Blu Resort, Taba, have for a number         employees were working under the Rezidor            aims to help children who are abused and
  of years received funding from the Dan-         brands during 2009. During the last year            exploited to ensure that they are given a safe
  ish International Development Agency            over 4,000 jobs were created with the vast          and secure childhood, or simply put, a home.
  (DANIDA) for projects that have resulted in     majority of employees hired from local mar-         These parallel aspirations mean that Rezi-
  the establishment and development of jobs,      kets. Personnel costs, such as wages, training      dor’s support to Childhood is natural to who
  training and education of staff and local       and benefits, are by far the largest cost for the   we are as a company and a corporate citizen.
  inhabitants.                                    company, 54% amounting to MEUR 246.                 As we move forward towards achieving our
• During 2009 Radisson Blu Roe Park Re-
                                                                                                     growth objectives, we will also continue our
  sort, Limavady received an interest-free        Infrastructure Investments                          commitment to support children around the
  loan of £28,000 from the Carbon Trust for a     Rezidor properties are highly dependent on          world and to provide them a safe home and a
  voltage regulator.                              local infrastructure and the well-being of          better childhood.

12  Responsible Business Report 2009
ENVIRONMENTAL RESULTS
Operating hotels involves the use of raw                        to be high, we have set strict environmental     teria as part of environmental certifications
materials, energy and water, and results in                     performance demands. Moreover, all sup-          and increased employee awareness.
waste generation. Rezidor’s main environ-                       pliers are required to sign Rezidor’s Supplier     Spills are marginal and not centrally
mental impacts are a result of energy use                       Code of Conduct and have the opportunity         reported, though discharge and chemical
and the consequent contribution to climate                      to further profile their Responsible Business    use is tracked and controlled. There were
change, in addition to the consumption of                       performance to hotels through RezPIN,            no significant environmental spills or leaks
materials. During 2009 Rezidor launched                         Rezidor’s central purchasing programme           during 2009.
the first phase of the Regional Engineering                     online platform. Thus we try to positively
structure in France and the UK. This new                        influence our suppliers by providing incen-      Energy
structure aims to capitalise on regional                        tives to develop environmentally sound           Our energy consumption consists of elec-
synergies and to have a direct impact on the                    products produced in a responsible way.          tricity, district heating and cooling, heating
bottom line as a result of improved opera-                                                                       oil, natural gas, and LPG gas. Energy costs
tional efficiency. Also in 2009 we continued                    Waste and spills                                 as a share of Rezidor’s total costs is 5.6%
to pursue third-party environmental cer-                        Solid wastes are generated by many activi-       (4.2), and during 2009 we spent TEUR
tifications to ensure hotels are doing their                    ties in our hotels like food preparation, pre-   25,658 (23,771) on energy related costs for
utmost to reduce our environmental im-                          packaged items consumed, guest waste,            leased hotels. Thus logically a reduction in
pacts. The focus of these certifications is on                  cleaning etc. We are proactively seeking         energy use was a core component of our cost
increased energy efficiency, water conser-                      to reduce our residual waste which would         cutting programme over the last year and
vation, waste management and informing                          otherwise be sent to landfill or incinera-       contributed to a decrease of 4% in energy
employees and guests about the Responsible                      tion. As part of Living Responsible Business     consumption per guest night at Radisson
Business programme.                                             training, employees are trained in waste         Blu properties and a decrease of 6% at Park
                                                                management and the waste hierarchy: Re-          Inn hotels.
Material use                                                    duce, Reuse, Recycle; and are empowered to          Rezidor is committed to contributing
In order to minimise environmental impact                       make improvements where they see fit. 89%        to mitigating climate change by continu-
and promote efficient resource use from the                     of hotels have a dedicated waste-sorting         ously improving the energy-efficiency of our
beginning of new projects, the use of smart                     area while 70% of hotels have waste-sorting      operations and by increasing the share of
design and best available technology is es-                     equipment on house-keeping trollies. 63%         low-carbon energy sources. This is an im-
sential. To this end, Rezidor’s Responsible                     of hotels return packaging to suppliers          portant part of the role of the new Regional
Construction and Renovation Guidelines                          while 38% of hotels provide waste-sorting        Engineering structure.
are used in conjunction with Technical                          facilities for guests in public areas. We also
Standards when consulting on new proper-                        aim to purchase products that generate           Water
ties and refurbishments.                                        minimal waste through setting central and        Reducing water consumption has a number
   Additionally a large part of our social                      regional purchasing policies and avoiding        of knock-on effects in reducing our envi-
and environmental impacts is derived from                       disposable items as much as possible. For        ronmental impact. Using less water means
those of our suppliers. As an international                     example 96% of hotels have refillable ame-       less wastewater to process and dispose of,
hospitality company we use a vast variety of                    nity dispensers in public washrooms.             and in the case of hot water reductions, less
products and the majority of our material                          In 2009 we saw a 1% reduction in waste        energy use too. Again our cost cutting pro-
use is in the form of products we purchase                      per guest night at Radisson Blu properties       gramme contributed to a decrease of 10%
from suppliers. Controlling how and what                        while at Park Inn hotels the reduction was a     in water consumption per guest for Radis-
we buy is an important part of our Respon-                      staggering 15%. We believe these reductions      son Blu during 2009, and 5% for Park Inn.
sible Business strategy. For some products                      were achieved mainly due to the influence of     Employee training also plays an important
where we buy large quantities and where we                      stricter waste management legislation in a       role in water conservation and contributed
perceive the negative environmental impact                      number of countries, stringent recycling cri-    to improved and more water-efficient rou-
Energy/m2,                      Water/guest night,              Waste/guest night,
kWh                             litres                          kg
500                             500                             2,5
                                                                                              Responsible Business maintains momentum with
                                                                                              significant reductions in energy, water and waste
400                             400                             2,0
                                                                                              yet again in 2009

300                             300                             1,5



200                             200                             1,0



100                             100                             0,5



    0                               0                           0,0
	       07	08	 09	 07	 08	 09   	       07	08	 09	 07	 08	 09   	     07	08	 09	 07	 08	 09
	       Radisson	 Park Inn      	       Radisson	 Park Inn      	     Radisson	 Park Inn
	         Blu                   	         Blu                   	       Blu


                                                                                                                      Responsible Business Report 2009  13
ENVIRONMENTAL RESULTS



                                                                                                     Eco-labels all over
                                                                                                     Although Rezidor has been working with Responsible
                                                                                                     Business for two decades we realise the importance
                                                                                                     of having our efforts evaluated and externally veri-
                                                                                                     fied to ensure communication of our programme is
                                                                                                     fully transparent and credible. To this end, the com-
                                                                                                     pany launched an ambitious eco-labelling strategy in
                                                                                                     2008 and we are proud that a further 27 properties
                                                                                                     have achieved environmental certification in 2009.
                                                                                                     The initial focus was on Radisson Blu properties and
                                                                                                     half the Radisson Blu properties have already been
                                                                                                     awarded an eco-label. Already all our Park Inn hotels
                                                                                                     in France have achieved the Green Key label and the
                                                                                                     rest of the brand will follow suit with local labels.
                                                                                                         For the most part, regional certifications or eco-
                                                                                                     labels have been selected to ensure hotels perform
                                                                                                     to their maximum potential in their respective
                                                                                                     countries, and also to take into account consumer
                                                                                                     awareness of these schemes. In fact one challenge
                                                                                                     encountered along the way is the unavailability of
                                                                                                     environmental certifications or eco-labels in cer-
                                                                                                     tain regions where Rezidor operates. Thus we are
                                                                                                     actively working with environmental organisations
                                                                                                     in Estonia, Latvia, Poland, Russia and the United Arab
                                                                                                     Emirates to develop schemes and to pilot them at
                                                                                                     Rezidor properties.

                                                                                                     Environmental Certifications to date
                                                                                                     Austrian Ecolabel: 2
                                                                                                     Enterprise Ecodynamique (Belgium): 2
                                                                                                     Golden Leaf Green Hotel (China): 1
                                                                                                     Green Globe: 1
                                                                                                     Green Hospitality Award (Ireland): 10
                                                                                                     Green Key (Benelux, France, Lithuania, Tunisia): 21
                                                                                                     Green Tourism Business Scheme (UK): 12
                                                                                                     ISO 14001 (Germany): 15
                                                                                                     Nordic Swan: 29



tines in housekeeping, kitchens and leisure       linked to energy consumption, our efforts        to renewable energy sources. Again we are
facilities.                                       to decrease emissions are concentrated on        particularly sensitive to the energy sources
   In addition to conserving water it is es-      working towards minimising energy use as         used in the countries in which we operate
sential Rezidor manages the quality of its        well as shifting to renewable energy sources.    hotels and the availability of renewable
water discharge which can be in the form          We have calculated our emissions each            sources in the grid, which is why a number
of grey water which has been used in show-        year since 2006 in conjunction with the          of hotels are generating their own energy
ers and sinks and still is relatively clean; or   Edinburgh Centre of Carbon Management.           through technology such as photovoltaic
black water which comes from toilets and is       These assessments focus on energy related        panels.
sent directly to a sewage treatment plant for     emissions only, as accurate conversion fac-
processing. Rezidor can influence its water       tors for waste disposal or not yet widely        Land use and biodiversity
discharge in two main ways – reducing the         available. Conversion factors used for en-       Rezidor does not own hotels but rather
consumption or controllingdischarge of            ergy sources are based on the World Busi-        operates managed, leased or franchised
materials and products that may contami-          ness Council for Sustainable Development         properties. In this sense the company does
nate water, and also through reusing its grey     Greenhouse Gas Protocol and guidelines           not directly use land, but as Rezidor’s opera-
water. Significant sources of water contami-      from the Carbon Trust.                           tions facilitate and finance land use, the
nation in a hotel are chemical use in house-         An assessment of the greenhouse gas           effects of land use are nevertheless an issue.
keeping and kitchen residue. In order to re-      emissions of Rezidor’s operations was un-        Hotels have a significant physical footprint
duce cleaning chemical waste we use pre-set       dertaken in February 2010, based on 2009         -buildings are often sizable and the land-
dosage systems for cleaning chemicals. In         data. In 2009, emissions from electricity,       scaped premises encompass considerable
the kitchen area, 89% of the hotels use a fat     natural gas, heating oil, district heating and   areas. It is in our interest to preserve the
separation device, to ensure that fat residue     LPG gas for the 208 properties for which         natural environment and biodiversity as
does enter the water system. With regards         Rezidor has comprehensive data amounted          ultimately the local community, and its con-
to re-use of water, our hotels frequently use     to 329,072 tons CO2 equivalent. Our carbon       dition, is of utmost importance to running
rain water and even condensation water for        footprint has thus increased in absolute         a profitable hotel operation. To this end, our
irrigation, while grey water systems which        terms which is to be expected with the large     Responsible Construction and Renovation
reuse shower and sink water to flush toilets      number of hotels opened last year. However       Guidelines advise owners, developers and
are in place in 4% of our hotels.                 if we look at emissions per room night or per    hotels how to best manage their land in a
                                                  guest night, both have decreased signifi-        productive and sustainable manner.
Emissions                                         cantly during 2009 with the latter reduced
Rezidor’s greenhouse gas emissions result         by 8% from 25.57 kg to 23.65 kg. As the bulk     Fines and Incidents
primarily from our energy consumption             of our emissions come from energy and in         There have been no environmentally related
(electricity use and heating/cooling) and         this case electricity use, our efforts to de-    incidents or fines at hotel or corporate level
mainly consist of carbon dioxide emissions.       crease emissions are concentrated on work-       reported.
Due to the majority of our emissions being        ing towards energy efficiency and shifting

14  Responsible Business Report 2009
SOCIAL RESULTS
The values of Rezidor guide the organisation and our employees in their daily                     Code of Conduct against the sexual exploita-
business. Our values are openness, trust, respect, confidence, fighting spirit,                   tion of children on our behalf.
flexibility, empowerment, and z-factor.
                                                                                                  Diversity and handling
                                                                                                  discrimination
Our licence to operate                            entered into by and between representatives     A strong understanding and respect of cul-
in the community                                  of our central management and employee          tural differences is essential to Rezidor’s suc-
Tourism is dependent on the community as          representatives. Data of the share of employ-   cess as we employ no less than 142 different
well as cultural and natural heritage. Hotel      ees with collective bargaining agreements is    nationalities and we operate hotels in over 60
companies contribute positively to the social     not collected.                                  countries. Diversity amongst the workforce
and economic development of regions in                                                            in our hotels is as old as the hospitality indus-
which they operate. Hotels hire a majority of     Handling operational changes                    try itself. Experience across different hotels
their employees locally and pay local taxes       Rezidor strives to handle all operational       and different countries is an integral part
which are re-invested to benefit the region.      changes in a transparent and open fashion,      of any hospitality career. The Rezidor Hotel
We also give support through the restoration      with the goal of giving the employees fair      Group supports transfers throughout the ho-
of cultural heritage sites, by sponsoring local   influence. In Europe, the European Works        tels in all countries, enabling its employees to
events and charities and by partnering with       Council framework helps regulate informa-       grow with the company and to develop them-
research and interest organisations. Being        tion and co-dependency issues. Annual           selves. As much as we perceive our guests
well thought of helps to safeguard our repu-      meetings are held, where issues such as the     to be individuals with individual needs and
tation and strengthen our brand. It enables       company’s finances, performance, future         wishes, we also perceive our employees to
us to more easily acquire licenses to operate     ventures and other paramount issues, are        be individuals with individual backgrounds
and facilitates the process of establishing       discussed with employee representatives. If     and cultures. Employees are hired for their
operations and securing business partners in      Rezidor decides to discontinue operations or    attitude and willingness to serve the guest.
local markets.                                    divest a hotel operation, the hotel normally    Cultural differences enable us as an employer
                                                  remains in operation (but under different       and as a host to cater to the needs of our
Labour Practices and                              management). The effects on the employees       clientele on an individual basis even better.
Decent Work                                       when losing Rezidor as an operator and em-      Rezidor’s Equal Opportunities Policy states
Workforce                                         ployer are thereby lessened. During the year,   that no discrimination due to age, race, reli-
Taking into account all hotels, under all con-    30 hotels joined the Rezidor system and 6       gion, gender or disability is allowed, and all
tract types, a total of over 35,000 employees     managed or leased hotels discontinued their     our hotels have routines in place to ensure
were working under the Rezidor brands dur-        co-operation with The Rezidor Hotel Group.      this is the case.
ing 2009. During the last year over 4,000         When taking over an existing hotel, the ma-
jobs were created with the vast majority of       jority of the employees of the earlier hotel    Anti-corruption measures
employees hired from local markets. The           brand remains at the hotel.                     In some regions where Rezidor operates
company counts no less than 142 nationalities                                                     there are high risks related to corruption,
amongst the workforce, 56% of which is male.      Human Rights                                    therefore a Code of Business Ethics is in
   As early as 1991 The Rezidor Hotel Group       Rezidor operates hotels in countries where      place and management and staff are trained
started to measure employee satisfaction. An      corruption and human rights issues exist.       in this regard. These issues are also covered
independent organisation is commissioned to       Key human rights issues for the hotel in-       in our internal control procedures. Rezidor
conduct this annual survey entitled Climate       dustry include fair wages, women’s rights,      takes substantial measures to ensure that the
Analysis. In 2009 the results from managed,       the capacity to join trade unions and collec-   ethical behaviour stated in the Code of Ethics
leased and franchised hotels increased to         tive bargaining. Breaches of good practice      is a core value in all business relationships.
85.8 (out of 100) compared to 85.1 in 2008.       and association with social problems can        The Rezidor Hotel Group has not had any
   All employees receive regular performance      cause considerable long-term damage to          significant incidents regarding corruption or
and career development reviews at least on        a company’s reputation and may result in        bribes causing legal actions during 2009.
a yearly basis. More information on payroll       a company being denied future licenses to
cost and the split of these costs per country     operate, sometimes even facing international    People development
can be found on page 32 of the Rezidor An-        boycotts.                                       and training
nual Report 2009.                                    Rezidor does not in any way participate      Rezidor has for many years successfully
                                                  in or condone practices that breach Inter-      focussed on having a positive effect on the
Collective bargaining                             national Declarations covering these issues.    bottom-line through active people manage-
agreements                                        On the contrary we feel that our presence       ment. We offer a range of tools in order to
Rezidor pays fair wages according to indus-       can be a positive influence. We work to rid     attract and retain talented people by hiring
try standards and had no legal breaches with      prevalence of human-rights related issues       attitude and training skills. Our 5-Step Peo-
regard to labour legislation last year. Rezi-     hands-on, strengthening local communities       ple Development Programme is at the heart
dor respects the rights of employees to join      by running a responsible operation. Child or    of Rezidor’s people development strategy.
trade unions if they so choose and to bargain     forced labour is not accepted and this is en-   This programme allows for every ambitious
collectively in accordance with local laws.       sured through training, local hiring policies   employee to aim for the top, thanks to our
Pursuant to the European Union Directive          and careful monitoring. We also pay close       simple – but efficient – policy of recruiting
on works councils (94/45/ EC, the “Works          attention to and train our employees to be      from within. The programme covers five
Council Directive”) Rezidor has established       aware of the risks of child sex tourism while   levels of increasingly more advanced train-
a European Works Council, which has been          Carlson Companies has signed the ECPAT          ing and includes the mandatory New Hire

                                                                                                       Responsible Business Report 2009  15
SOCIAL RESULTS

Orientation, On-Job Skills, Yes I Can! and       monitoring, Rezidor maintains subscriptions        Policy development
Living Responsible Business.                     to third party risk analysis and alert services.   and lobbying
   The Mentor Mentee programme was               We also encourage our hotels to actively en-       Rezidor does not make any contributions
launched in 2000 to ensure that the inhab-       gage in safety and security related forums on      or give other support, direct or indirect, to
itant knowledge within the group will be         a local level. For more about our Safety and       political parties or individual politicians.
taken care of and passed on to the future        Security programme, please see 17                  As a signatory of the United Nation’s Global
generation of General Managers. In 2009,            With regard to health and safety legisla-       Compact, the world’s largest voluntary
21 Mentees were appointed to their first time    tion, hotels are provided with an overview         corporate responsibility initiative, and a
General Manager assignment, representing         and yearly updates of applicable regulation        supporter of the Global Compact’s “Caring
up to 25% of the General Manager appoint-        through an internet-based legal database. As       for Climate” initiative we have committed to
ments for the year. Yet again during 2009,       part of this database, hotels must complete a      working with the United Nations and other
more than 95% of Rezidor General Managers        legal self-audit containing approximately 90       companies on ten universally accepted prin-
came from within the company.                    questions based on local environmental and         ciples of the Global Compact in the areas of
   The Business School @ Rezidor is an inte-     employee health and safety legislation. This       human rights, labour, environment and an-
grated part of the 5 Step People Development     audit is currently available for Belgium, Den-     ticorruption. During 2009, Rezidor was also
Programme since 1996. The Business School        mark, France, Ireland, Germany, Norway,            part of the consultative group for the World
@ Rezidor has a wide range of courses span-                                                         Economic Forum’s “Towards a Low Carbon
ning from supervisory leadership and man-                                                           Travel  Tourism Report”, and presented
agement training to a General Manager Cer-                 The Code in short:                       this report at the World Business Summit on
tification Programme and business planning        	           1. We respect the law                 Climate Change in Copenhagen in May.
for Heads of Department. During 2009, two         	         2. We show respect for all
successful Rezidor Business Schools were                    persons in all situations               Product Responsibility
held in Dublin, Ireland, and Zurich, Swit-                                                          In addition to taking responsibility for our
                                                  	            3. We think ethically
zerland. In addition to these bigger schools,                                                       own social, ethical and environmental be-
several Business School courses were also         	               4. We act fairly                  havior, Rezidor strives to facilitate guests’
organised independently in various loca-          	        5. We do not discriminate                participation in the Responsible Business
tions. In total, 500 participants from over 30           against anyone for any reason              programme. Rezidor was the first inter-
countries participated                            	     6. We are honest and transparent            national hotel company to offer all its loyal
    The Rezidor Learning Network (RLN) was                                                          guests the possibility to offset the carbon
                                                  	       7. We are loyal to our employer
launched in July 2009. A learning manage-                                                           emissions associated with their stay through
ment system, offering virtual tools, it aims      	          8. We do not exploit the               our loyalty programme goldpoints plusSM.
to increase Rezidor’s curriculum of on-line                  company’s resources                    Guests are encouraged to save energy
learning opportunities – both now and in the      	      9. We think of safety at all times         through key card controlled lighting, con-
future. The system already has more than          	       10. We take care of the Earth             serve water through towel and linen re-use
5,000 registered users. Also this year, our                                                         programmes and to recycle their waste when
people development strategy was boosted                                                             possible.
by the introduction of the new Management        Poland, Russia, Scotland, Sweden and the              We also widely communicate our Respon-
Development Programme which is designed          UK. Thus it covers 65% of all managed and          sible Business efforts to guests and other in-
to develop, train and prepare existing Super-    leased Rezidor hotels. The self-audit has been     terested parties through posters, brochures,
visors to become Department Heads within         developed by external environmental lawyers        online and this Responsible Business Report.
two years. The programme usually lasts for 24    and follows both EU and national legislation.      In addition many hotels work with local
months, and involves a real role from day one.                                                      schools, businesses and Non Governmental
                                                 Business Ethics                                    Organisations to increase awareness of and
Health, work-related                             The Rezidor Hotel Group is committed to            build capacity for environmental and social
accidents and security                           maintaining a high standard of business            improvements.
Rezidor has a safety and security programme      ethics, honesty and integrity in line with its        Rezidor strives to provide a responsible
designed to protect guests, employees and        Responsible Business programme encom-              and healthy environment for our guests. 2%
owners’ investments while maintaining or         passing social, ethical and environmental          of hotels are now completely smoke-free and
even enhancing guest and employee satis-         responsibility. To guide hotel and regional        we are increasing the number of nonsmok-
faction. One of the foundations of the pro-      office staff, management and employees             ing guest rooms from the current 79%. We
gramme is Employee Safety. We encourage          alike, about how we want to operate our busi-      also facilitate the well-being of our guests
employees to report dangers or aberrations,      ness and our way of life, Rezidor launched a       by offering exercise and sport facilities with
take immediate action to prevent injury or       Code of Ethics in spring of 2008. The Code of      gyms, swimming pools and spas. Moreover,
damage, and to follow-up and ensure that         Ethics and Business Conduct contains rules         we endeavour to ensure that we provide fresh
dangers are removed and abnormalities cor-       and guidelines for our business conduct and        and wholesome food. We continue to offer a
rected. At Rezidor we understand that main-      responsibilities vis-à-vis colleagues, custom-     wide variety of healthy options at our restau-
taining the high levels of safety and security   ers, guests, suppliers, shareholders, authori-     rants. Our hotels endeavour to accommodate
that guests, employees and owners rightfully     ties and the world at large. Any employee          guests with food allergies, and 32% of hotels
expect is only achievable through the every-     with concerns or questions about the Code is       have allergy tested guest rooms. Hotels also
day actions of every employee at every level     encouraged to raise these directly with their      increasingly offer organic (70%) and fair
in every hotel in every country. We have a       supervisor. Serious or sensitive concerns re-      trade (67%) products.
structured risk management agenda with           garding the Code or a possible breach of the
proactive behaviour, gathering and sharing       Code can be reported anonymously through           Fines and incidents
information throughout the company. The          rezidorethics.com. This is managed by a            No significant fines for non-compliance have
lines of communication regarding safety and      third-party, Ethics Point, which ensures that      been incurred during 2009.
security issues are kept open and the focus is   reports are swiftly brought to the attention of
on prevention. In addition to news and media     the appropriate person or persons at Rezidor.

16  Responsible Business Report 2009
OUR TRIC=S FOR
 SAFETY AND SECURITY
The acronym TRIC=S stands for the fol-          tacks in Mumbai, and those in Jakarta in         ill, injured or suffer loss at work; The risk
lowing formula: Threat Assessment + Risk        July 2009 as well the spread of the H1N1         of fire should be kept to a minimum and we
Evaluation and Mitigation + Incident Re-        pandemic globally have continued to cause        should be able to detect fire quickly and lim-
sponse Preparedness + Crisis Management         great shifts in how hotel safety and security    it any damage caused and; for Operational
and Communications Capabilities = Safe,         is perceived.                                    Security: we should be able maintain unin-
Secure and Sellable hotels.                                                                      terrupted hotel operations and have plans
                                                the fouR CoRneRStone                             in place to limit the impact of a disruption
the ChallengeS                                  Building BloCkS foR tRiC=S                       both in length and degree.
At Rezidor we acknowledge that maintain-        Safety and security has always been of ut-
ing high levels of safety and security in our   most importance to us. Our first own corpo-      the eVolution of tRiC=S
hotels is ultimately dependent on the every-    rate safety and security standards manual        Traditionally, safety and security was about
day actions of every employee at every level    was published as far back as 1988 when we        planning appropriate responses to incidents
in every hotel. A similar statement is found    were a small almost exclusively Scandina-        that could occur. Incident response was only
in the 2006 publication The Business of Re-     vian chain. In the mid-1990’s we took steps      part of this equation that was necessary to
silience by the UK think tank Demos where       designed to align the Safety and Security        create a formula for cementing the four cor-
their research led them to conclude that        programme more closely with our opera-           nerstones together into a solid foundation
the number one characteristic of successful     tions when we designed building blocks           for safe and secure hotel operations.
corporate security programmes was that          that make up the four cornerstones of our           Due to the growth of the company with
“they understand that security is achieved      programme: Guest Safety and Security,            development of a multi-brand portfolio of
through the everyday actions of employees       Employee Safety and Security, Fire Safety        very diverse hotels, many in new and emerg-
right across the company”.                      and Operational Security.                        ing markets, it was clear that a one size fits
   We also acknowledge that the hotel and          To remove some of the taboo and mys-          all manual would not be sufficient support
tourism sector is highly dependent on the       tique that often surrounds security-related      to our diverse collection of hotels. The first
public’s perception of health and security      issues, we defined very simple, understand-      step we took was to add risk assessment
risks. Security scares can reduce demand        able goals for each cornerstone: No guest        and risk management to our programme
for hotel and tourism services. Recent          should become ill, injured or suffer loss dur-   by replacing the old safety and security
incidents such as the November 2008 at-         ing their stay; No employee should become        standards with a self-audit system designed

                                                                                                      Responsible business RepoRt 2009      17
Our TRIC=s for safety and security




	
	
    T+R+I+C=S
        Threat	
     assessments	
                                  Risk evaluation	
                                  and mitigation	
                                                              Incident response	
                                                                preparedness	
                                                                                           Crisis management 	
                                                                                          and communications	
                                                                                                                              Safe, Secure and		
                                                                                                                               Sellable hotels



to help hotels review their programmes                Every month we therefore share a             rity awareness as well as a full day of train-
for safety and security objectives and sup-        TRIC=S report with all of our hotels and        ing and desk top crisis exercise conducted
ported by a collection of good practices that      operational units. It includes an overview      by experts from Kenyon International.
hotels were using to meet these objectives.        of our threat assessments, input on the         Since we started our partnership with Ke-
   In 2007 we diversified and expanded our         risk management programme, examples             nyon well over 240 people have completed
programme and the TRIC=S formula was               of incidents and prevention activities as       the training including over 50 in 2009.
developed so we could even better explain          well as information on crisis management
our programme both internally and exter-           and communications training and other           Tomorrow’s TRIC=S
nally.                                             information relating to the safe and secure     In 2009 our Corporate Security and the
   The risk evaluation and mitigation sec-         operations of our hotels and our company.       TRIC=S programme were reviewed by BGN
tion is now part of the unique online 3T           The simple report is linked directly to sup-    Risk who looked at the following four ques-
monitor system our hotels use. The pro-            port documents and by clicking the links        tions:
gramme guides them through the audit and           the hotels can quickly learn more about how     1)  o we have the right documents and lines
                                                                                                      D
best practices associated with all four cor-       a threat could affect them, how a risk can be      of reporting and follow-up?
nerstones allowing them to document that           removed or mitigated and how hotels have        2)  o we have the right people, measured
                                                                                                       D
they routinely review all aspects of their         handled incidents successfully. This keeps          both in quality, quantity and placement?
safety and security preparedness. In 2009          our programme very dynamic, allows us           3)  re we communicating the right mes-
                                                                                                       A
the system was in use at well over 215 of our      to learn from each others’ experiences and          sages at the right time in the right way to
hotels including many franchise properties         helps us to continuously improve the infor-         the right people?
who can freely access it on a voluntary basis.     mation and the good practice library our        4)  s The Rezidor Hotel Group corporate
                                                                                                       I
The average compliance level with the set          hotels can access.                                  Safety and Security programme propor-
objectives was a very high 96%.                       The reports are very much a result of a          tionate and sufficient when compared
                                                   two-way communication between the indi-             to other international hotel group pro-
Spreading the word                                 vidual hotels and the corporate offices they        grammes and the expert auditor expecta-
through Communication                              report to.                                          tions?
and Cooperation                                                                                    The report stated that “the safety and secu-
To successfully meet the challenges that we        Cooperation at all levels                       rity doctrine that has been developed and
face we need to engage every employee at           We participate in many forums that ensure       implemented by Rezidor is extremely versa-
every level in every hotel. We have began up       we have direct cooperation with govern-         tile and functionally relevant.” Key findings
our work to align our programme as closely         ment agencies, corporate clients and in-        were that our programme is “deliberately
with every level of our businesses by adopt-       dustry partners. In 2009 we supported an        simplistic … aids in its overall effectiveness“,
ing cornerstones that were easily explain-         industry trade association working party        and that it is “scalable for future expansion”
able and we kept this up when we defined           in their work to develop better fire safety     and “can be applied in any location”
our motto for the TRIC=S programme: “Al-           throughout the European Union. The Dutch           The final conclusion of the report was that
ways Care”. Inspired by our company vision         advisory centre for protection of criti-        “This model is providing value for money
of taking personal responsibility and show-        cal national infrastructure chose to put a      but more importantly it is protecting com-
ing “Yes I Can” hospitality, “Always Care”         presentation of our TRIC=S programme            pany assets, employees and customers.”
says that if we care about people, care about      in their good practice library for corporate       We live in a world of real-time communi-
property and care about the world around           security and we consulted with the UK Na-       cations and a world where responsibility for
us, we will also take personal responsibil-        tional Counter Terrorism Office when they       ensuring safety, security and protection of
ity in protecting these vital elements in our      developed their Project Argus hotel training    infrastructure is increasingly being shifted
lives. It is therefore everyone’s responsibility   programme.                                      from government offices and agencies to
to “Always Care”.                                     At local level we encourage all hotels to    the private sector. This brings a new wave of
                                                   actively engage their local communities         challenges where we not only have a duty to
Communicating at all levels                        through participation in local crime pre-       care but we must perform this duty knowing
The success of our Safety and Security pro-        vention schemes, hotel organisations and        that our actions will be visible.
gramme is meeting the ongoing challenges           training initiatives that can improve safety       Our TRIC=S programme has been devel-
we face, monitoring threat developments            and security throughout the hotel industry.     oped to meet these new demands of trans-
from pandemics to crime to terrorism, glob-        Internally we educate our new and prospec-      parency and accountability. As documented
ally and locally, whether they slowly bub-         tive General Managers through the General       in the review by BGN Risk, the built in dy-
bling up under the surface or rapidly burst-       Manager Certification Programme that in-        namics will assist us in continuing to meet
ing onto the scene.                                cludes an introduction to TRIC=S and secu-      the challenges we face.

18  Responsible Business Report 2009
Summary of Progress
Responsible                  Responsible Business         Responsible Business            Commitments and
Business Policy              objectives                   indicators                      targets for 2009              Achievements 2009

                             1. Increase employee        Availability of user-friendly   Launch Responsible            Responsible Business
                                awareness regarding       Responsible Business            Business Manual               Manual launched
                                Responsible Business      tools for employees
                             2.  oster a responsible
                                F                         Percentage of hotels            All hotels to comply with     All hotels comply with
                                working environment       that comply with local          labour law (working hours,    local labour laws
                                                          labour laws                     freedom of association,
                                                                                          equal, opportunities and
employees                                                                                 non-discrimination)
We shall educate and
facilitate for our employ-                                Employee satisfaction           Climate Analysis score        Climate Analysis result
ees to make a conscious                                                                   of 85 or above                increased to 85.8
decision in favour of
environmental, ethical                                    Percentage of hotels that       95% of hotels to make         95% of hotels make
and social issues in their                                have made information           information on                information on
private and work lives.
                                                          on rezidorethics.com            rezidorethics.com             rezidorethics.com
                                                          available to employees          available to employees        available to employees

                             3. Increase customer        Number of hotels obtain-        25 new hotels to obtain       27 hotels obtained third
                                awareness regard-         ing third party certification   third party certification     party certification
                                ing the Responsible
                                Business programme        Percentage of ho-               85% of hotels to integrate    83% of hotels have
                                and our hotels’           tels integrating                Responsible Business          integrated Responsible
                                achievements              Responsible Business            into Sales presentations      Business into Sales
                                                          into Sales presentations                                      presentations

customers                                                 Percentage of hotels with       70% of hotels to have         63% of hotels have a
We shall inform and                                       Responsible Business            a Responsible Business        Responsible Business
make it easy for our                                      page on hotel website           page on hotel website         page on hotel website
guests to participate
in Responsible Busi-         4. Provide Responsible      Percentage of hotels            95% of hotels to provide      96% of hotels provide
ness related activi-            Business actions that     providing refillable            refillable amenity dispens-   refillable amenity dispens-
ties at our hotels.             are easy for guests       amenity dispensers in           ers in public washrooms       ers in public washrooms
                                to participate in         public washrooms
                                                          Percentage of hotels            75% of hotels to make         79% of hotels make
                                                          making battery collection       battery collection box        battery collection box
                                                          boxes available for guests      available for guests          available for guests
                                                          Percentage of                   40% of hotels to pro-         38% of hotels provide
                                                          hotels facilitating waste       vide waste-sorting            waste-sorting facili-
                                                          sorting by guests               facilities for guests         ties for guests
                             5. Provide a healthy        Percentage of hotel rooms       80% of hotel rooms            79% of hotel rooms
                                environment and of-       that are non-smoking            to be non-smoking             are non-smoking
                                fer healthy, nutritious
                                organic and fair trade    Percentage of non-              45% of hotels to be           42% of hotels are
                                food and beverages        smoking hotels (guest           non-smoking                   non-smoking
                                                          rooms and public spaces)
                                                          Percentage of allergy-          30% of hotels to provide      32% of hotels provide
                                                          tested rooms                    allergy-tested rooms          allergy-tested rooms




                                                                                                          Responsible Business Report 2009  19
Summary of Progress


 Responsible                 Responsible Business            Responsible Business        Commitments and
 Business Policy             objectives                      indicators                  targets for 2009              Achievements 2009

                             6. Inform all property         Number of hotel             90% of hotels to              96% of hotels have
                                owners about the Re-         owners informed about       inform owners about           informed their owners
                                sponsible Business pro-      the Responsible             the Responsible               about the Responsible
                                gramme to facilitate the     Business programme          Business programme            Business programme
                                use of best Responsible      and hotel activities        and hotel activities          and hotel activities
                                Business practice when
                                building and renovating      Percentage of hotels that   90% of hotels to              87% of hotels consider
 property                                                    consider Responsible        consider Responsible          Responsible Business
 owners                                                      Business in their Long      Business in their Long        in their Long Range
                                                             Range Investment Plan       Range Investment Plan         Investment Plan
 We shall work together
 with property owners to
 find innovative solutions
 that satisfy our eco-
 nomic, environmental
 and social objectives.

                             7.  ll hotels to comply with
                                A                            Percentage of hotels that   Maintain high reporting       100% of managed and
                                the reporting require-       report monthly and          level from managed and        leased hotels com-
                                ments of the Responsi-       annually to Corporate       leased hotels (100%)          pleted monthly Envi-
                                ble Business programme       Office                                                    ronmental Reporting
                                                                                                                       and the annual Status
                                                                                                                       Report questionnaire
                                                                                         Increase report-              43% of franchised hotels
 share-                                                                                  ing level to 40% from         reported their Respon-
 holders                                                                                 franchised hotels             sible Business data
 We shall provide share-
 holders and investors       8. Increase financially        Percentage of hotels        50% of hotels to make         48% of hotels report
 with timely, accurate          related Responsible          making significant envi-    significant environ-          that they have made
 and transparent infor-         Business information         ronmental investments       mental investments            significant environ-
 mation on RESPONSI-            in corporate reporting                                                                 mental investments
 BLE BUSINESS related
 risks and opportunities.

                             9. Increase the number of      Presence of Responsible     Add Responsible Busi-         Responsible Business
                                suppliers that fulfil the    Business in RezPIN          ness performance to           performance added
                                Responsible Business                                     supplier profile in RezPIN    to supplier profile
                                criteria for suppliers                                                                 in RezPIN
                                                             Percentage of hotels        75% of hotels to share        75% of hotels have
                                                             sharing Rezidor Supplier    Rezidor Supplier              shared Rezidor Supplier
                                                             Code of Conduct             Code of Conduct               Code of Conduct
 suppliers                                                   with their suppliers        with their suppliers          with their suppliers
 We shall strive to pur-
 chase products that have                                    Percentage of hotels        50% of hotels to ask          50% of hotels have asked
 a reduced environmen-                                       asking suppliers to         suppliers to complete         suppliers to complete
 tal impact during their                                     complete the Rezidor        the Rezidor Responsible       the Rezidor Responsible
 life-cycle, from suppli-                                    Responsible Business        Business Supplier             Business Supplier
 ers that demonstrate                                        Supplier Questionnaire      Questionnaire                 Questionnaire
 environmental and
 social responsibility.                                      Percentage of hotels        70% of hotels to request      64% of hotels have
                                                             requesting that, or pro-    that, or provide advice as    requested that, or pro-
                                                             viding advice as to how,    to how, suppliers improve     vided advice as to how,
                                                             suppliers improve their     their environmental, social   suppliers improve their
                                                             environmental, social or    or ethical performance        environmental, social or
                                                             ethical performance                                       ethical performance
                             10.Increase the number         Provision of organic        70% of hotels to serve or-    70% of hotels serve or-
                                of products pur-             certified food items        ganic certified food items    ganic certified food items
                                chased that comply
                                with set Responsible         Provision of fair trade     67% of hotels to serve fair   67% of hotels serve fair
                                Business criteria for        certified products          trade certified products      trade certified products
                                product group




20  Responsible Business Report 2009
Summary of Progress


Responsible                  Responsible Business           Responsible Business          Commitments and
Business Policy              objectives                     indicators                    targets for 2009              Achievements 2009

                             11.  ero number of inci-
                                 Z                          Number of hotels              No legal breaches to          0 hotels reported
                                 dents of non-com-          reporting breaches to         Responsible Business-         legal breaches to
                                 pliance with regard to     Responsible Business-         related legislation           Responsible Business-
                                 Responsible Business-      related legislation                                         related legislation
                                 related legislative
                                 demands and inter-         Percentage of hotels          100% of hotels to perform     97% of hotels per-
                                 national agreements        performing Responsible        self-audit where available    formed legal-self
                                                            Business legal self-audit                                   audit where available
authorities
We require our manag-
ers to abide by local and
international legislation,
especially regarding
labour laws, Health and
Safety, human rights
and the environment.

                             12.  ave a positive influ-
                                 H                          Amount of money               Raise TEUR 80 for World       TEUR 75 raised for World
                                 ence and impact on         raised for corporate          Childhood Foundation          Childhood Foundation
                                 the local and inter-       and local charities           Raise TEUR 300                TEUR 350 raised
                                 national community                                       for local causes              for local causes
                                                            Number of hotels par-         200 hotels to partici-        191 hotels partici-
                                                            ticipating in Responsible     pate in Responsible           pated in Responsible
community                                                   Business Action Month         Business Action Month         Business Action Month
                                                            in September each year
We shall take an ac-
tive role in the inter-                                     Percentage of hotels          80% of hotels to organise     69% of hotels organised
national Responsible                                        organising employee           employee volunteering         employee volunteering
Business community,
and contribute to the                                       volunteering for char-        for charity or community      for charity or community
local communities                                           ity or community
where we operate.


                             13.  educe dependence
                                 R                          Participation in climate      Sign up to United             Signed up to United
                                 on fossil fuels and        change initiatives            Nations Caring for            Nations Caring for
                                 become more en-                                          Climate Initiative            Climate Initiative
                                 ergy efficient in all
                                 areas of operation         Regional Engineering          Launch Regional               Regional Engineering
                                 without sacrificing        structure in place            Engineering structure         structure launched
                                 the guest experi-                                        in France and UK              in France and UK

environ-                         ence and comfort           Percentage of hotels with     98% of hotels to have         96% of hotels have Pre-
ment                                                        Preventive Maintenance        Preventive Maintenance        ventive Maintenance
We shall do our utmost                                      Programme in place            Programme in place            Programme in place
to continuously im-                                         Energy – kWh/m2               2% reduction in energy        Energy use measured
prove our performance
in the areas of energy,                                                                   use measured as kWh per       as kWh per metre
water, chemicals and                                                                      metre squared for both        squared decreased by
resource consumption,                                                                     Park Inn and Radisson Blu     4% for Radisson Blu
and waste generation                                                                                                    and 6% for Park Inn
in order to reduce our
negative impact on                                          CO2 equivalent/               5% reduction in green-        Greenhouse gas emis-
the environment.                                            guest night                   house gas emissions           sions measures as CO2
                                                                                          measured as CO2 equiva-       equivalent per guest
                                                                                          lent per guest night          night decreased by 8%
                             14.  onserve water
                                 C                          Water – litres/ guest night   2% reduction in water         Water consumption
                                 whenever possible                                        consumption mea-              measured as litres per
                                 without sacrificing the                                  sured as litres per guest     guest night decreased
                                 guest comfort and                                        night for both Park Inn       by 10% for Radisson Blu
                                 discharge ”clean” water                                  and Radisson Blu              and 5% for Park Inn
                             15. 
                                 Decrease the amount        Residual Waste -              2% reduction in waste         Residual waste mea-
                                 of residual waste          kg/ guest night               generation measured as        sured as kg per guest
                                 generated (going to                                      kg per guest night for both   night decreased by
                                 landfill / incineration)                                 Park Inn and Radisson Blu     1% for Radisson Blu
                                                                                                                        and15% for Park Inn

                                                                                                          Responsible Business Report 2009  21
GRI
STANDARD DISCLOSURES TABLE
AR =Rezidor Annual Report 2009  RBR = Rezidor Responsible Business Report 2009


INDICATOR ACCORDING TO GLOBAL REPORTING INITIATIVE (G3)                                                                              PAGE NUMBER
         Profile
     1. Strategy and Analysis
    1.1 Statement from the CEO                                                                                                               RBR 2
    1.2 Description of key impacts, risks, and opportunities                                                                              RBR 6–7
     2. Organisational Profile
    2.1 Name of the organisation                                                                                                             AR 23
    2.2 Primary brands, products, and/or services                                                                                         AR 6, 10
    2.3 Operational structure of the organisation, including main divisions, operating companies, subsidiaries, and joint ventures   AR 29, 48–49
    2.4 Location of organisation’s headquarters                                                                                              AR 23
    2.5 Number of countries where the organisation operates, and names of countries with major operations                              AR 4, 10, 75
    2.6 Nature of ownership and legal form                                                                                               AR 56, 74
    2.7 Markets served                                                                                                                   AR 12–13
    2.8 Scale of the reporting organisation
         • Number of employees                                                                                                               AR 33
         • Net sales                                                                                                                         AR 32
         • Total capitalisation broken down in terms of debt and equity                                                                      AR 20
         • Quantity of products or services provided                                                                                     AR 10, 30
         • Total assets                                                                                                                      AR 20
         • Beneficial ownership (including identity and percentage of ownership of largest shareholders)                                     AR 74
         • Breakdowns by country/region of sales/revenues by countries/regions that make up 5 percent or more of total revenues              AR 30
         • Breakdowns by country/region of costs by countries/regions that make up 5 percent or more of total revenues                       AR 30
         • Breakdowns by country/region of employees                                                                                         AR 33
    2.9 Significant changes during the reporting period regarding size, structure, or ownership including:
         • The location of, or changes in operations, including facility openings, closings, and expansions                              AR 12–13
         • Changes in the share capital structure and other capital formation, maintenance, and alteration operations                        AR 43
   2.10 Awards received in the reporting period                                                                                      AR 13, RBR 14
     3. Report Parameters
         Report Profile
    3.1 Reporting period                                                                                                              AR 19, RBR 4
    3.2 Date of most recent previous report                                                                                                  RBR 4
    3.3 Reporting cycle                                                                                                                      RBR 4
    3.4 Contact point for questions regarding the report or its contents                                                                   RBR 24
         Report Scope and Boundary
    3.5 Process for defining report content                                                                                                  RBR 4
    3.6 Boundary of the report                                                                                                               RBR 4
    3.7 State any specific limitations on the scope or boundary of the report                                                                RBR 4
    3.8 Basis for reporting on joint ventures, subsidiaries, leased facilities, outsourced operations, and other entities that can       AR 24–25
        significantly affect comparability from period to period and/or between organisations
   3.10 Explanation of the effect of any re-statements of information provided in earlier reports                                              N/A
   3.11 Significant changes from previous reporting periods in the scope, boundary, or measurement methods applied in the report             RBR 4
   3.12 Table identifying the location of the Standard Disclosures in the report                                                       RBR 22–23


22  Responsible Business Report 2009
gri standard disclosures table

INDICATOR ACCORDING TO GLOBAL REPORTING INITIATIVE (G3)                                                                            PAGE NUMBER
    4. Governance, Commitments, and Engagement
        Governance
   4.1 Governance structure of the organisation, including committees under the highest governance body responsible for               AR 56–59,
       specific tasks, such as setting strategy or organisational oversight                                                              RBR 10
   4.2 Indicate whether the Chair of the highest governance body is also an executive officer                                         AR 57–58
   4.3 For organisations that have a unitary board structure, state the number of members of the highest governance body                  AR 57
       that are independent and/or non-executive members
        Stakeholder Engagement
   4.4 Mechanisms for shareholders and employees to provide recommendations or direction to the highest governance body                   AR 56
  4.14 List of stakeholder groups engaged by the organisation                                                                           RBR 10
  4.15 Basis for identification and selection of stakeholders with whom to engage                                                      RBR 8–9
     5 Performance Indicators
        Economic
        Aspect: Economic Performance
  EC2 Financial implications and other risks and opportunities for the organisation’s activities due to climate change                 RBR 6–7
  EC3 Coverage of the organisation’s defined benefit plan obligations                                                                    AR 40
  EC4 Significant financial assistance received from government                                                                          RBR 12
        Aspect: Market Presence
  EC6 Policy, practices, and proportion of spending on locally-based suppliers at significant locations of operation                     RBR 12
        Aspect: Indirect Economic Impacts Core
  EC8 Development and impact of infrastructure investments and services provided primarily for public benefit through                    RBR 12
      commercial, inkind, or pro bono engagement.
        Environmental
        Aspect: Energy
  EN5 Energy saved due to conservation and efficiency improvements                                                                       RBR 13
  EN6 Initiatives to provide energy-efficient or renewable energy based products and services, and reductions in energy re-              RBR 13
      quirements as a result of these initiatives.
        Aspect: Biodiversity
 EN14 Strategies, current actions, and future plans for managing impacts on biodiversity                                                 RBR 14
        Aspect: Emissions, Effluents, and Waste
 EN18 Initiatives to reduce greenhouse gas emissions and reductions achieved                                                             RBR 14
        Aspect : Compliance
 EN28 Monetary value of significant fines and total number of non-monetary sanctions for noncompliance with environ-                     RBR 14
      mental laws and regulations
        Labour Practices and Decent Work
        Aspect: Training and Education
 LA11 Programmes for skills management and lifelong learning that support the continued employability of employees and               RBR 15–16
      assist them in managing career endings
 LA12 Percentage of employees receiving regular performance and career development reviews                                               RBR 15
        Society
        Aspect : Public Policy
  SO5 Public policy positions and participation in public policy development and lobbying.                                               RBR 16
  SO6 Total value of financial and in-kind contributions to political parties, politicians, and related institutions by country.         RBR 16
        Aspect: Compliance Core
  SO8 Monetary value of significant fines and total number of non-monetary sanctions for noncompliance with laws and                     RBR 16
      regulations.




                                                                                                            Responsible Business Report 2009  23
CONTACT queries or questions, please contact:
If you have any comments,
Sarah Rooney,
Manager, Responsible Business
Email: srooney@rezidor.com

Paul Moxness,
Vice President, Corporate Safety  Security
Email: pmoxness@rezidor.com

The Rezidor Hotel Group
Corporate Office
Avenue du Bourget 44
B-1130 Brussels
Belgium
Tel. +32 2 702 9000
Fax +32 2 702 9300