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Promoções em Redes Sociais
Maior canal de participação atual em campanhas
Reclamações são muito mais comuns
Redes como Instagram e Twitter precisam de mais curadoria e
atenção, já que tendem a ter conteúdos espalhados mais
rapidamente
Cada rede social possui regras específicas sobre campanhas
Regras mudam constantemente conforme a evolução de cada
rede social
O Marco Civil também contém disposições específicas sobre
direitos e deveres na web e redes sociais e deve ser observado
Promoções em Redes Sociais
Regras Gerais
Todas as redes limitam sua responsabilidade em promoções,
exigindo:
a) Total responsabilidade da Promotora da campanha e isenção da
rede social
b) Conformidade com a lei vigente
c) Proibição de usar o nome/marca da rede social como apoiadora
ou patrocinadora de uma campanha

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Regras de Promoções em Redes Sociais

  • 1. Promoções em Redes Sociais Maior canal de participação atual em campanhas Reclamações são muito mais comuns Redes como Instagram e Twitter precisam de mais curadoria e atenção, já que tendem a ter conteúdos espalhados mais rapidamente Cada rede social possui regras específicas sobre campanhas Regras mudam constantemente conforme a evolução de cada rede social O Marco Civil também contém disposições específicas sobre direitos e deveres na web e redes sociais e deve ser observado
  • 2. Promoções em Redes Sociais Regras Gerais Todas as redes limitam sua responsabilidade em promoções, exigindo: a) Total responsabilidade da Promotora da campanha e isenção da rede social b) Conformidade com a lei vigente c) Proibição de usar o nome/marca da rede social como apoiadora ou patrocinadora de uma campanha