SlideShare uma empresa Scribd logo
Mercado
bb
Friday, April 26, 13
A SNL
2
Laboratório de Inovação de Produtos (2012)
Descobrir a fórmula da inovação e ajudar empresas a criarem
produtos de sucesso enriquecendo todo o ecossistema.
Friday, April 26, 13
Luis Novo
 Empreendedor aos 17 anos
 3 anos Vale do Silício
 CTO PlayPhone & NetMovies
 À procura do produto perfeito...
3
@lfnovo
Friday, April 26, 13
A dura verdade..
4
A maioria das empresas criadas
este ano vão falhar....
Friday, April 26, 13
A dura verdade..
4
A maioria das empresas criadas
este ano vão falhar....
.... pq?
Friday, April 26, 13
Falham porque ...
5
Ninguém vai querer comprar o
que elas estão vendendo!
Friday, April 26, 13
Tem que haver uma solução ...
GO LEAN
6
Friday, April 26, 13
Não falta material....
7
Friday, April 26, 13
NO MORE
8
Friday, April 26, 13
Lean Startup em 10 palavras
Pare de fingir que sabe
e vá descobrir de verdade!!
9
Friday, April 26, 13
Lean Startup em 10 palavras
Pare de fingir que sabe
e vá descobrir de verdade!!
9
5 de bônus:
Antes que seja tarde demais!
Friday, April 26, 13
Lean is about ...
10
Friday, April 26, 13
Lean is about ...
10
RISCO
Friday, April 26, 13
Lean is about ...
10
RISCO
EFICIÊNCIA
Friday, April 26, 13
Simon Sinek
11
…. all the great leaders (individuals and
companies). They all think in the same way,
and it’s the opposite of everybody else.
Everybody knows “what” they do 100%.
Some know how they do it. But very very few
people or organizations know WHY they do
it.
People don’t buy what you do, they buy why
you do it.
Friday, April 26, 13
Golden Circle
12
WHY
HOW
WHAT
Friday, April 26, 13
Golden Circle
12
WHY
HOW
WHAT
Quem é o meu cliente? Do que ele precisa?
Friday, April 26, 13
Golden Circle
12
WHY
HOW
WHAT
O que atende a esta
necessidade?
Friday, April 26, 13
Golden Circle
12
WHY
HOW
WHAT
Como deveria funcionar
exatamente?
Friday, April 26, 13
Golden Circle
12
WHY
HOW
WHAT
Friday, April 26, 13
Golden Circle
12
WHY
HOW
WHAT
E se estivermos errados?
Friday, April 26, 13
WHY
13
Pq ninguém se interessa?
Friday, April 26, 13
14
Friday, April 26, 13
HOW
15
Não era disto que eu precisava
Friday, April 26, 13
16
Friday, April 26, 13
WHAT
Desisto!
17
Friday, April 26, 13
18
Friday, April 26, 13
Inovação envolve lidar com o risco
19
Friday, April 26, 13
Twitter
20
Friday, April 26, 13
Foursquare
21
Friday, April 26, 13
Kindle
22
Friday, April 26, 13
Ino.. what?
23
Inovação é resolver um problema existente
de uma forma nunca feita antes
Friday, April 26, 13
Aprender = remover incerteza = reduzir risco
24
Friday, April 26, 13
Aprender experimentando
25
Friday, April 26, 13
Experimentação e fracasso gera aprendizado
26
Friday, April 26, 13
Experimentação e fracasso gera aprendizado
26
10K
Friday, April 26, 13
27
Friday, April 26, 13
27
#fail
Friday, April 26, 13
Como funcionam os experimentos?
28
Escolha uma hipótese
para testar
1
Friday, April 26, 13
Como funcionam os experimentos?
28
Escolha uma hipótese
para testar
Invista o minimamente necessário
para testá-la com eficácia
1
2
Friday, April 26, 13
Como funcionam os experimentos?
28
Escolha uma hipótese
para testar
Invista o minimamente necessário
para testá-la com eficácia
Aprenda e comece de novo
1
2
3
Friday, April 26, 13
Build-Measure-Learn loop
29
Friday, April 26, 13
O que eu preciso testar primeiro?
30
Friday, April 26, 13
Aquela que quebra tudo
31
Friday, April 26, 13
Aquela que quebra tudo
31
Exemplo, somos um site de aluguel de roupas
e acreditamos que as pessoas não se
importam em emprestar roupas de outras e
pagar por isso
Friday, April 26, 13
Qual a mais arriscada?
32
mais arriscadas
Grau de incerteza
Importânciaparaviabilidadedonegócio
Friday, April 26, 13
Qual a mais arriscada?
32
mais arriscadas
Grau de incerteza
Importânciaparaviabilidadedonegócio
E se invalidar??
Friday, April 26, 13
PIVOT
“Um pivot é correção estruturada de
caminho com a intenção de testar
uma nova hipótese fundamental
sobre o produto ou a estratégia”.
33
Eric Ries
Friday, April 26, 13
Grandes empresas pivotaram
34
Plataforma de
Ativismo Online
Video Dating
Friday, April 26, 13
Muitas
35
Friday, April 26, 13
O encontro da proposta de valor vencedora
36
Aprender o que não funciona
e corrigir o caminho
Friday, April 26, 13
Antes que seja tarde demais ...
37
Friday, April 26, 13
Eficiência
Máximo de resultados
38
Mínimo de esforço
Friday, April 26, 13
Entrevistas (conversas) - extremamente qualitativas
39
Friday, April 26, 13
Wireframes / protótipos - feedback
40
Friday, April 26, 13
AB Test
41
Friday, April 26, 13
Pitch
42
Friday, April 26, 13
Pitch
43
Friday, April 26, 13
Minimo de esforço = menos desperdício
44
Friday, April 26, 13
Criar o produto certo pras pessoas erradas...
45
Friday, April 26, 13
Conquistar um mercado e ver que tinha algo melhor...
46
Friday, April 26, 13
Construir coisas que não fazem sentido quando postas juntas...
47
Friday, April 26, 13
Gastar com marketing antes de ter um bom produto
48
Friday, April 26, 13
Sair na imprensa com a cara errada....
49
Friday, April 26, 13
Desperdício
50
Friday, April 26, 13
Desperdício
50
=
Friday, April 26, 13
Desperdício
50
=
Friday, April 26, 13
FATO OU FICÇÃO?
51
Friday, April 26, 13
Lean é ser magro e restringir recursos
52
Friday, April 26, 13
Lean é ser magro e restringir recursos
52
come: 500 calorias
mal consegue andar
sem desmaiar
Friday, April 26, 13
Lean é ser magro e restringir recursos
52
come: 500 calorias
mal consegue andar
sem desmaiar
come: 5000 calorias
não consegue correr
sem cair e estourar o joelho
Friday, April 26, 13
Lean é ser magro e restringir recursos
52
come: 500 calorias
mal consegue andar
sem desmaiar
come: 5000 calorias
não consegue correr
sem cair e estourar o joelho
come: 5000 calorias
16 recordes mundiais
de velocidade
Friday, April 26, 13
Lean é “não-planejar”
53
Friday, April 26, 13
Lean é “não-planejar”
53
Explorar quando
necessário
Planejar quando
necessário
Friday, April 26, 13
Lean é promíscuo
54
Friday, April 26, 13
Lean é promíscuo
54
Ser autêntico
e atraente
Friday, April 26, 13
Lean é um livro de regras
55
Friday, April 26, 13
Lean é um livro de regras
55
Princípios norteadores
Friday, April 26, 13
Lean dá muito trabalho, cansa
56
Friday, April 26, 13
Lean dá muito trabalho, cansa
56
Práticas mais eficientes
Friday, April 26, 13
Lean Startup em 15 palavras!
57
Friday, April 26, 13
Lean Startup em 15 palavras!
Pare de fingir que sabe
57
risco
Friday, April 26, 13
Lean Startup em 15 palavras!
Pare de fingir que sabe
57
risco
goale vá descobrir de verdade
Friday, April 26, 13
Lean Startup em 15 palavras!
Pare de fingir que sabe
57
risco
eficiência
goale vá descobrir de verdade
antes que seja
tarde demais.
Friday, April 26, 13
Obrigado!
58
Dúvidas?
luis@supernovalabs.com.br
twitters: @SuperNovaLabsBR @lfnovo
Críticas?
Quer trabalhar?
este ppt: bit.ly/lean-101
Friday, April 26, 13

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Lean 101 - SuperNova Labs