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Content Marketing for Sales
This document summarizes Mark Elliott's presentation on using content marketing to grow sales. It discusses how content marketing aligns with the modern buying process where buyers are 57% through the process before talking to sales. It provides examples of the types of content that can be created, such as blogs, whitepapers and webinars, and how to distribute this content through email marketing, social media, and search engines. Specific guidance is given around using LinkedIn to engage prospects and trigger sales opportunities.
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The document covers the things that a sales leader should have set-up for their sales team and reps. The presentation includes:
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This document outlines a presentation on how marketing can help B2B sales teams use social media effectively. The presentation covers why social media is useful for sales, which platforms like LinkedIn and Twitter are best, how marketing can create helpful content and enable the sales team, tips for using each platform like engaging customers and prospecting, and bringing relationships offline. The overall message is that social selling requires consistency, having a plan, and marketing support through content creation and training.
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