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Body &
Business
O design no contexto da saúde.
2,5 quintilhões
por dia
Geramos hoje 

de bytes 

de dados .
40 trilhões de gigabytes
Até 2020, teremos cerca de 

 

de dados (40 zettabytes).
Que p***a isso 

tem a ver com saúde?
208,5milhões

de habitantes
milhões têm

saúde suplementar48
planos

corporativos66,9%
13 milhões

de desempregados
milhões

de pessoas-3
86%dos erros são

administrativos
mil de mortes

evitáveis400
milhões de 

danos evitáveis4 a 8
2020
mortes por

doenças crônicas2/3
30%dosprontuários

desaparecem
23%unidadesdesaúde

prontuárioeletrônico
TOTALMENTE

papel45%
87 mil médicos

credenciados
44+ hospitais
clínicas

oncológicas50+
RJ
sp
ba
pe
df
ma
80%ocupação

média
70+ operadoras

atendidas
mil

colaboradores44+
Linhas de

Negócio
Ambulatório

Emergência

Exames
Procedimentos

Internação

Pesquisa e Ensino
3,69
milhões 

de atendimentos

emergência
220,5 mil

cirurgias
mil

internações477
Onde entram o design e a
tecnologia nisso tudo?
Interagir com serviços de
saúde é uma experiência tanto
prática, quanto emocional, que
faz parte do cotidiano das
pessoas.
https://youtu.be/cDDWvj_q-o8
Se identificou?


E reparou no resto? Todo
mundo ali é usuário,
literalmente.
Administrativo

do hospital
Os Médicos
Secretárias
Um elefante 

usando um

smartphone
Março de 2018

Time de Tranformação Digital
Setembro de 2018

1º Especialista em Design
“Até 2020, a experiência do
cliente superará o preço e o
produto como o
diferenciador-chave da
marca. 86% dos compradores
pagarão mais para terem
uma melhor experiência.”
CEI Survey
Foconocliente+

Eficiênciaoperacional+

AgilidadeEmpresarial+

ModelodeCrescimento
Marketing

Tecnologia

Vendas

Consumer Relationship

Consumer Experience
Liderança

Modelo de Negócio

Processos

Cultura

RH
Processo contínuo 

+ transversal
“Até 2020, os clientes irão
administrar 85% de seu
relacionamento sem falar
com um ser humano.”
Gartner Research
Esses 15% de relacionamento
restantes, serão
provavelmente com os
serviços mais básicos como
nossa saúde...
E esse é o maior desafio.
Múltiplos processos
Múltiplos processos
Múltiplas metodologias
Diamante Duplo
Jobs to
Be Done
Outcome
Inovation Driven
Múltiplas metodologias
Workshops
Múltiplas metodologias Jornadas
Múltiplas metodologias
Shadowing e observação
13 frentes de trabalho
“companhias centradas no
design têm crescimento de
receita 32% maior e

56% mais crescimento de
retorno aos acionistas”
McKinsey Design Index
(MDI)
Obrigado
Raul Queiroz
1ogro.com/UX-PA-13maio
linkedin.com/in/1ogro
1ogro.com
twitter.com/1ogro

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Body & Business: o design no contexto da saúde.