A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content
•
79 gostaram•16,160 visualizações
Th
Denunciar
Compartilhar
Denunciar
Compartilhar
Baixar para ler offline
Recomendados
Overheard at the MarketingProfs B2B Forum
The document contains quotes from a conference on social media and marketing. It discusses how embracing social media is easier for new hires than existing employees, the importance of engaging people where they are active online rather than asking them to visit your site, and getting outside one's comfort zone to fully experience an event. The quotes provide advice on personalizing email marketing using automation, focusing on publishing content rather than just marketing, being what interests people rather than interrupting them, and having realistic expectations when building an online community.
Understanding Objects
The document discusses key concepts from an anthropology of design perspective, including pactum areas, archetypes, and metaphors as they relate to objects. Pactum areas refer to the functional groupings that define an object's performance. The primary pactum area is the minimum necessary for an object's main function, while secondary pactum areas can be stripped away. Archetypes and metaphors emerge from pactum areas and help explain how objects are understood. Designers work with archetypes, metaphors, and transformations of pactum areas.
Características Arquitectónicas.
Hagar Qim es un templo megalítico de Malta que data del 3600-3200 a.C. Consiste en un templo principal y tres estructuras próximas. El templo principal tiene una entrada exterior que conecta a seis grandes cámaras, y su muro exterior está construido con grandes bloques verticales que lo hacen extremadamente sólido.
Impacto de las tics en la educación cecilia ferreyra
El documento describe el impacto de las tecnologías de la información y comunicación (TIC) en la educación. Identifica tres escenarios para la adaptación de las escuelas a las TIC: tecnocrático, reformista y holístico. También discute cómo las TIC se han convertido en una herramienta indispensable en las instituciones educativas como fuente de información, canal de comunicación y medio de expresión. Además, explica que las TIC requieren nuevos conocimientos y competencias en los estudiantes y la necesidad de reducir la brecha digital
caracteristicas arquitectonicas
El documento presenta información sobre varias importantes estructuras arquitectónicas antiguas como el Coliseo en Roma, las Pirámides de Giza en Egipto, el Partenón en Atenas, Stonehenge en Inglaterra y el complejo de Knossos en Creta. Brevemente describe la función y características de cada una de estas construcciones históricas.
Grammar for beginner level
This document provides an introduction to basic grammar concepts for beginners, including nouns, pronouns, and adjectives. It defines nouns as words that name people, places or things and lists two types: common and proper nouns. Pronouns are defined and personal pronouns are categorized by subject, object, possessive adjective, possessive pronoun, and reflexive pronoun. Adjectives are described as words that describe or modify nouns, and four types are outlined: possessive, demonstrative, interrogative, and indefinite adjectives along with examples of each.
India Gadget Expo: Emotion Trumps Gadgets
Emotions are more important than gadgets in driving technology adoption. While devices continue to proliferate, people are spending more time engaging with each other through apps and digital content than browsing online. Companies are recognizing the need to build ecosystems that facilitate engagement and commerce across multiple screens in a seamless manner. The future of technology will be about using hardware as a way to deliver digital experiences that resonate with people on an emotional level.
Digital Business Architecture
Digital Business Architecture บทความใน eMagazine ของ IMC Institute เขียนโดย อ.ดนัยรัฐ ธนบดีธรรมจารี
Recomendados
Overheard at the MarketingProfs B2B Forum
The document contains quotes from a conference on social media and marketing. It discusses how embracing social media is easier for new hires than existing employees, the importance of engaging people where they are active online rather than asking them to visit your site, and getting outside one's comfort zone to fully experience an event. The quotes provide advice on personalizing email marketing using automation, focusing on publishing content rather than just marketing, being what interests people rather than interrupting them, and having realistic expectations when building an online community.
Understanding Objects
The document discusses key concepts from an anthropology of design perspective, including pactum areas, archetypes, and metaphors as they relate to objects. Pactum areas refer to the functional groupings that define an object's performance. The primary pactum area is the minimum necessary for an object's main function, while secondary pactum areas can be stripped away. Archetypes and metaphors emerge from pactum areas and help explain how objects are understood. Designers work with archetypes, metaphors, and transformations of pactum areas.
Características Arquitectónicas.
Hagar Qim es un templo megalítico de Malta que data del 3600-3200 a.C. Consiste en un templo principal y tres estructuras próximas. El templo principal tiene una entrada exterior que conecta a seis grandes cámaras, y su muro exterior está construido con grandes bloques verticales que lo hacen extremadamente sólido.
Impacto de las tics en la educación cecilia ferreyra
El documento describe el impacto de las tecnologías de la información y comunicación (TIC) en la educación. Identifica tres escenarios para la adaptación de las escuelas a las TIC: tecnocrático, reformista y holístico. También discute cómo las TIC se han convertido en una herramienta indispensable en las instituciones educativas como fuente de información, canal de comunicación y medio de expresión. Además, explica que las TIC requieren nuevos conocimientos y competencias en los estudiantes y la necesidad de reducir la brecha digital
caracteristicas arquitectonicas
El documento presenta información sobre varias importantes estructuras arquitectónicas antiguas como el Coliseo en Roma, las Pirámides de Giza en Egipto, el Partenón en Atenas, Stonehenge en Inglaterra y el complejo de Knossos en Creta. Brevemente describe la función y características de cada una de estas construcciones históricas.
Grammar for beginner level
This document provides an introduction to basic grammar concepts for beginners, including nouns, pronouns, and adjectives. It defines nouns as words that name people, places or things and lists two types: common and proper nouns. Pronouns are defined and personal pronouns are categorized by subject, object, possessive adjective, possessive pronoun, and reflexive pronoun. Adjectives are described as words that describe or modify nouns, and four types are outlined: possessive, demonstrative, interrogative, and indefinite adjectives along with examples of each.
India Gadget Expo: Emotion Trumps Gadgets
Emotions are more important than gadgets in driving technology adoption. While devices continue to proliferate, people are spending more time engaging with each other through apps and digital content than browsing online. Companies are recognizing the need to build ecosystems that facilitate engagement and commerce across multiple screens in a seamless manner. The future of technology will be about using hardware as a way to deliver digital experiences that resonate with people on an emotional level.
Digital Business Architecture
Digital Business Architecture บทความใน eMagazine ของ IMC Institute เขียนโดย อ.ดนัยรัฐ ธนบดีธรรมจารี
Data Science Popup Austin: Surfing Silver Dynamic Bayesian Forecasting for Fu...
Watch the talk ➟ http://bit.ly/1NJGRcb
2008 was a historic year in many ways, perhaps the most prominent being the election of the first African American president. But 2008 also saw an unlikely hero emerge amongst the record setting presidential race... Nate Silver and his astonishingly accurate prediction of its results. More important than Nate's remarkable result however was the attention it drew to the potential of data and the importance of uncertainty (through bayesian statistics). And it was in that moment that our modern incarnation of data journalism was born (though ironically the field dates back to an attempt to predict the 1952 presidential election) with Nate's (now famous) 538 blog.
In this talk I will walk through the approach that made Nate so successful in 2008, test its efficacy in predicting the early 2016 primary results, and show how these (relatively) simple concepts can be applied in novel ways to tangential fields to great effect (for fun and profit) by estimating the time to failure for industrial machines in our connected world of the IoT.
Maken in de Bibliotheek, presentatie bij Platform voor medezeggenschap in de ...
Vanuit het Platform voor medezeggenschap in de bibliotheekwereld wordt ieder jaar begin april een tweedaagse bijeenkomst over thema’s die de medezeggenschap bezig houden georganiseerd. De laatste jaren komt de toekomst van de bibliotheek daar telkens aan de orde. Het afgelopen jaar werden weer veel ondernemingsraden geconfronteerd met zware bezuinigingen met als gevolg een ingrijpende reorganisatie en ontslagen. In veel plannen wordt dan gesproken over de grote veranderingen die noodzakelijk zijn en die ingrijpende maatregelen nodig maken. De vraag waar een ondernemingsraad dan o.a. voor komt te staan is of die veranderingen de ingrijpende maatregelen rechtvaardigen. Of wel, ‘waar doen we het allemaal voor?’ Voor de medezeggenschap blijft dat veelal erg onduidelijk. Hoe ziet die nieuwe bibliotheek er straks dan uit en hoe ziet ons werk er dan uit? Hierover mocht ik voor de deelnemers van de studiedagen een inleiding verzorgen.
Φακέλοι και Επεκτάσεις
The document summarizes IDC's predictions for the top 10 trends that will impact the telecommunications industry across Asia Pacific (excluding Japan) in 2007. Some of the key trends predicted include an increase in Ethernet services, the emergence of wireless mesh networks, the growth of mobile WiMAX networks, the development of fixed-mobile convergence services, and the evolution of instant messaging into a collaborative mobile business tool. The telecom market in the region is also expected to experience strong growth driven by services such as VoIP, broadband, and 3G.
Scaling Community Information Systems
This slide deck discusses scaling community information systems. It provides background on RWTH Aachen University and the Advanced Community Information Systems group. It then discusses challenges in scaling community systems, including privacy, sustainability, legacy systems, and scaling to other communities/regions. It also presents the las2peer platform and its goals of creating distributed, reliable, and secure systems to support community services and handle information trustworthily.
La Investigación como Proceso y el Conocimiento Científico - Bloque II
A diferencia de trabajos monográficos, ensayos o de conocimientos generados a partir de la reflexión sobre la práctica, la investigación cumple con ciertas características. Para esto se debe seguir un proceso estructurado en diversas etapas
Impacto de las TIC\'s en la Cultura de la Mediación a Distancia para la Edu...
Resumen no oficial del artículo desarrolado originalmente por:
Prof.a Karinne Terán Korowajczenko
katekor1@gmail.com
Linea-i Venezuela
Education in Emergency in Ghana: A Review of the Evidence of Protracted Displ...
The document discusses education in emergency situations for Liberian refugees in Ghana. It provides context on the global refugee crisis and the protracted displacement of Liberians at Buduburam refugee settlement. Between 1991-2005, UNHCR established schools at Buduburam to provide free primary and secondary education. However, after terminating aid in 2005, education has shifted to focus on vocational skills training run by community-based organizations and NGOs. The Ghana Education Service, UNHCR implementing partners, and various non-profits now facilitate education for refugee children, but lack of funds prevents many from accessing school.
Slay the Ignosaurus; Change Your Life
The document introduces Ann Handley as the Chief Content Officer of MarketingProfs and a fan of Tina Fey. It then discusses the "Ignosaurus", a metaphorical beast representing ignorance, an unfocused stare, clinging to the status quo, and being impervious to change. It encourages slaying the Ignosaurus and becoming a "Knowledge-Pegasus" through continually learning and growing one's knowledge, such as by attending sessions at a MarketingProfs conference that may be scary but feed one's curiosity. The document emphasizes that investing in learning changes lives.
Content Marketing in 15 Minutes a Day for Restaurants
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
The Formula for Innovative Content
The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one element is zero, the sum of the equation is zero, too. And the content isn’t innovative.
A Simple Content Marketing Org Chart
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/
#FollowTheFear: Do Things That Scare You
I used to think that being afraid of everything was a weakness. Then I learned how to use fear to my advantage. Here's how. This is an annotated version of a talk I gave at Hubspot's INBOUND event.
The Scoop on Content
What's the most critical thing to know in creating content that drives business for your brand? There's one thing to always keep top of mind, and that one thing differs for B2B and for B2C. (This is half of a co-presentation I did for New Media Expo with a co-presenter.)
A Survival Guide for Too Much Business Travel
Business travel is fun. Except when it's not. Here's what made a crazy travel schedule more tolerable for me during the winter and spring of 2011.
What You Need to Know to Start a Business Blog
The document discusses considerations for businesses starting a blog. It notes that blog readership in the US is projected to increase to 58% of internet users by 2013. It also discusses components of blogs like headers, posts, sidebars, and comments. The document provides advice on choosing a blogging platform, committing adequate resources to maintain a blog, selecting passionate bloggers, and allowing company evangelists to blog. It emphasizes that blogs can be used as a communication tool and to help customers.
Three social media f words and five companies that use them
The document summarizes five companies that effectively use social media for marketing: Walt Disney Co. engaged users on Twitter with a hashtag campaign that generated over 300 tweets in three weeks; The Coffee Groundz began hosting "tweet-ups" after their first to-go order was placed on Twitter, generating publicity; General Mills reached 25,000 Facebook fans through unexpected customer interaction; Intel held an animation competition on Facebook that engaged 56,000 fans from 101 countries; and Forty used staff photos on social media rather than logo ads, gaining over a million impressions costing less than $400.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Concept of Marketing Information systems .ppt(1).pptx....
Introduction, meaning of MIS,components,advantages..
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mais conteúdo relacionado
Destaque
Data Science Popup Austin: Surfing Silver Dynamic Bayesian Forecasting for Fu...
Watch the talk ➟ http://bit.ly/1NJGRcb
2008 was a historic year in many ways, perhaps the most prominent being the election of the first African American president. But 2008 also saw an unlikely hero emerge amongst the record setting presidential race... Nate Silver and his astonishingly accurate prediction of its results. More important than Nate's remarkable result however was the attention it drew to the potential of data and the importance of uncertainty (through bayesian statistics). And it was in that moment that our modern incarnation of data journalism was born (though ironically the field dates back to an attempt to predict the 1952 presidential election) with Nate's (now famous) 538 blog.
In this talk I will walk through the approach that made Nate so successful in 2008, test its efficacy in predicting the early 2016 primary results, and show how these (relatively) simple concepts can be applied in novel ways to tangential fields to great effect (for fun and profit) by estimating the time to failure for industrial machines in our connected world of the IoT.
Maken in de Bibliotheek, presentatie bij Platform voor medezeggenschap in de ...
Vanuit het Platform voor medezeggenschap in de bibliotheekwereld wordt ieder jaar begin april een tweedaagse bijeenkomst over thema’s die de medezeggenschap bezig houden georganiseerd. De laatste jaren komt de toekomst van de bibliotheek daar telkens aan de orde. Het afgelopen jaar werden weer veel ondernemingsraden geconfronteerd met zware bezuinigingen met als gevolg een ingrijpende reorganisatie en ontslagen. In veel plannen wordt dan gesproken over de grote veranderingen die noodzakelijk zijn en die ingrijpende maatregelen nodig maken. De vraag waar een ondernemingsraad dan o.a. voor komt te staan is of die veranderingen de ingrijpende maatregelen rechtvaardigen. Of wel, ‘waar doen we het allemaal voor?’ Voor de medezeggenschap blijft dat veelal erg onduidelijk. Hoe ziet die nieuwe bibliotheek er straks dan uit en hoe ziet ons werk er dan uit? Hierover mocht ik voor de deelnemers van de studiedagen een inleiding verzorgen.
Φακέλοι και Επεκτάσεις
The document summarizes IDC's predictions for the top 10 trends that will impact the telecommunications industry across Asia Pacific (excluding Japan) in 2007. Some of the key trends predicted include an increase in Ethernet services, the emergence of wireless mesh networks, the growth of mobile WiMAX networks, the development of fixed-mobile convergence services, and the evolution of instant messaging into a collaborative mobile business tool. The telecom market in the region is also expected to experience strong growth driven by services such as VoIP, broadband, and 3G.
Scaling Community Information Systems
This slide deck discusses scaling community information systems. It provides background on RWTH Aachen University and the Advanced Community Information Systems group. It then discusses challenges in scaling community systems, including privacy, sustainability, legacy systems, and scaling to other communities/regions. It also presents the las2peer platform and its goals of creating distributed, reliable, and secure systems to support community services and handle information trustworthily.
La Investigación como Proceso y el Conocimiento Científico - Bloque II
A diferencia de trabajos monográficos, ensayos o de conocimientos generados a partir de la reflexión sobre la práctica, la investigación cumple con ciertas características. Para esto se debe seguir un proceso estructurado en diversas etapas
Impacto de las TIC\'s en la Cultura de la Mediación a Distancia para la Edu...
Resumen no oficial del artículo desarrolado originalmente por:
Prof.a Karinne Terán Korowajczenko
katekor1@gmail.com
Linea-i Venezuela
Education in Emergency in Ghana: A Review of the Evidence of Protracted Displ...
The document discusses education in emergency situations for Liberian refugees in Ghana. It provides context on the global refugee crisis and the protracted displacement of Liberians at Buduburam refugee settlement. Between 1991-2005, UNHCR established schools at Buduburam to provide free primary and secondary education. However, after terminating aid in 2005, education has shifted to focus on vocational skills training run by community-based organizations and NGOs. The Ghana Education Service, UNHCR implementing partners, and various non-profits now facilitate education for refugee children, but lack of funds prevents many from accessing school.
Destaque (8)
Data Science Popup Austin: Surfing Silver Dynamic Bayesian Forecasting for Fu...
Data Science Popup Austin: Surfing Silver Dynamic Bayesian Forecasting for Fu...
Maken in de Bibliotheek, presentatie bij Platform voor medezeggenschap in de ...
Maken in de Bibliotheek, presentatie bij Platform voor medezeggenschap in de ...
La Investigación como Proceso y el Conocimiento Científico - Bloque II
La Investigación como Proceso y el Conocimiento Científico - Bloque II
Impacto de las TIC\'s en la Cultura de la Mediación a Distancia para la Edu...
Impacto de las TIC\'s en la Cultura de la Mediación a Distancia para la Edu...
Education in Emergency in Ghana: A Review of the Evidence of Protracted Displ...
Education in Emergency in Ghana: A Review of the Evidence of Protracted Displ...
Mais de Ann Handley
Slay the Ignosaurus; Change Your Life
The document introduces Ann Handley as the Chief Content Officer of MarketingProfs and a fan of Tina Fey. It then discusses the "Ignosaurus", a metaphorical beast representing ignorance, an unfocused stare, clinging to the status quo, and being impervious to change. It encourages slaying the Ignosaurus and becoming a "Knowledge-Pegasus" through continually learning and growing one's knowledge, such as by attending sessions at a MarketingProfs conference that may be scary but feed one's curiosity. The document emphasizes that investing in learning changes lives.
Content Marketing in 15 Minutes a Day for Restaurants
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
The Formula for Innovative Content
The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one element is zero, the sum of the equation is zero, too. And the content isn’t innovative.
A Simple Content Marketing Org Chart
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/
#FollowTheFear: Do Things That Scare You
I used to think that being afraid of everything was a weakness. Then I learned how to use fear to my advantage. Here's how. This is an annotated version of a talk I gave at Hubspot's INBOUND event.
The Scoop on Content
What's the most critical thing to know in creating content that drives business for your brand? There's one thing to always keep top of mind, and that one thing differs for B2B and for B2C. (This is half of a co-presentation I did for New Media Expo with a co-presenter.)
A Survival Guide for Too Much Business Travel
Business travel is fun. Except when it's not. Here's what made a crazy travel schedule more tolerable for me during the winter and spring of 2011.
What You Need to Know to Start a Business Blog
The document discusses considerations for businesses starting a blog. It notes that blog readership in the US is projected to increase to 58% of internet users by 2013. It also discusses components of blogs like headers, posts, sidebars, and comments. The document provides advice on choosing a blogging platform, committing adequate resources to maintain a blog, selecting passionate bloggers, and allowing company evangelists to blog. It emphasizes that blogs can be used as a communication tool and to help customers.
Three social media f words and five companies that use them
The document summarizes five companies that effectively use social media for marketing: Walt Disney Co. engaged users on Twitter with a hashtag campaign that generated over 300 tweets in three weeks; The Coffee Groundz began hosting "tweet-ups" after their first to-go order was placed on Twitter, generating publicity; General Mills reached 25,000 Facebook fans through unexpected customer interaction; Intel held an animation competition on Facebook that engaged 56,000 fans from 101 countries; and Forty used staff photos on social media rather than logo ads, gaining over a million impressions costing less than $400.
Mais de Ann Handley (9)
Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for Restaurants
Three social media f words and five companies that use them
Three social media f words and five companies that use them
Último
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Concept of Marketing Information systems .ppt(1).pptx....
Introduction, meaning of MIS,components,advantages..
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessEvaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Último (20)
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Concept of Marketing Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...