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Una mirada a la situación tecnológica actual a
              través del caso de estudio de Intel



                           Norberto Mateos Carrascal
                                         Abril 2011




1
En la peor crisis económica que hemos vivido…




 2
Los mejores resultados de la historia ¿?




3
No os sorprenderá…




4
Grove’s Rules of Recessions


         They Always End



You Don’t “Save” Yourself Out Of One



Some Emerge Stronger Than Before
Una mirada a la situación tecnológica a través del caso Intel Norberto Mateos D.G. de Intel Ibéria
Intel Corporation:
        The World’s Largest Semiconductor Manufacturer

Leading Manufacturer of Computer, Networking & Communications Products
300 Facilities in 50 Countries
Over $43B in Annual Revenues from Customers in Over 120 Countries
23 Consecutive Years of Positive Net Income
Approximately 80,000 Employees
43,000 technical degrees, 12,000 Masters in Science, 4,000 PhD’s, 4,000 MBA’s
One of the Top Ten Most Valuable Brands in the World for 10 Consecutive Years
Invests $100 Million Each Year in Education Across More than 50 Countries
The Single-Largest Voluntary Purchaser of Green Power in the United States
Nearly One Million Hours of Volunteer Service in Our Communities in 2009
Less Power, More Powerful




  400Mu High-K Metal Gate Microprocessors
      (32nm + 45nm) Shipped to Date
Una mirada a la situación tecnológica a través del caso Intel Norberto Mateos D.G. de Intel Ibéria
Relentless Pursuit of Moore’s Law
    Opens the Door to Innovations…
Number of transistors on a chip
doubles every ~2 years




Feature Width 250nm    180nm     130nm     90nm    65nm 45nm 32nm
Wafer Size    200mm    200mm     200mm    300mm   300mm 300mm 300mm



   “Integrated electronics will make electronic techniques more
     generally available throughout all of society, performing
   many functions that presently are done inadequately by other
                  techniques or not done at all.”
                                                         Gordon Moore
…that Impact Countless Applications

Genomics        Financial     Medical         Weather            Oil           Design          Cloud          Data Center
Research        Analysis      Imaging        Prediction      Exploration      Simulation     Computing         Refresh




Power Lines     Sensors     Home Storage    Point of Sale      In-Vehicle     IP Phones      IP Cameras        Net book
                                                             Infotainment




 Security       Learning      IPTV/IMS      Military/Aero   Digital Signage   Home Auto    Portable Medical     Net top




 Gaming         Medical     Industrial PC     Printers        Transport       Robotics        Factory            MID
                                                                                             Automation

            Many opportunities from Genomic Research to
              Connecting cars, and much, much more…
Spending

  Capital Additions to Property,                         Research and Development
      Plant and Equipment                                             (Dollars in Billions)
               (Dollars in Billions)
                                                                                                     6.6
7.3                                                                                5.9 5.8
                                                                                           5.7 5.7
                                                                             5.1
                      5.9 5.9                                          4.8
                                                5.2             4.4
                                5.0 5.2
      4.7                                 4.5         3.8 4.0
            3.7 3.8




2001 2002 2003 2004 2005 2006 2007 2008 2009 2010     2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Intel’s Investment in
            U.S. Manufacturing
             $6-8 BILLION
                       for 22nm and Beyond


  D1D                                                   D1C
OREGON                                                OREGON




         D1X                   Fab 12            Fab 32
Oregon – Development Fab     Arizona – 22 nm   Arizona – 22 nm
Fab and Assembly Test Sites
  Oregon
 D1C, D1D,
D1X (2013*)                                                    Israel                    Dalian
                                                              Fab 28                     Fab 68
                                    Ireland
                                  Fab 24, IFO
 Arizona
Fab 12, 32                Massachusetts
                             Fab 17                                            Chengdu

New Mexico
 Fab 11X                                                                                          Vietnam

                     Costa Rica



                                                                               Penang
                                                                                Kulim

                                                                        Wafer Fab
                                                                        Assembly/Test



             10 Fabs operating in the United States, Ireland, Israel and China
               plus a new development fab under construction in Oregon
                                                * Projected
Marketing
    The Intel audio signature
is heard somewhere in the world
  every 40 seconds on average
Finances

       Net Revenues ($B)                         Operating Profit ($B)
                                   43.6                                       15.6
38.8          38.3
       35.4          37.6
                            35.1
                                          12.1


                                                                9.0
                                                         8.2

                                                  5.7                  5.7




2005   2006   2007   2008   2009   2010   2005    2006   2007   2008   2009   2010
Una mirada a la situación tecnológica a través del caso Intel Norberto Mateos D.G. de Intel Ibéria
Una mirada a la situación tecnológica a través del caso Intel Norberto Mateos D.G. de Intel Ibéria
Una mirada a la situación tecnológica a través del caso Intel Norberto Mateos D.G. de Intel Ibéria
23   Intel Confidential - NDA Use Only
What keeps our CEO awake at night?



         Strategic
         inflection
           points
24             Intel Confidential - NDA Use Only
¿Es el final de la era del PC?




25
A New Era of Computing Is Emerging…
      Bigger and richer computing experiences are ahead, driven by connected usages
     • Connecting these experiences is an opportunity for Intel hardware, software, and
       services… across an exploding number of devices.




               Mary Meeker, Economy + Internet Trends October 20, 2009 Web 2.0 Summit




26
Una industria en
TRANSFORMACION




              Sponsors of Tomorrow™
Ejemplos de verticalización en la industria




                                 Sponsors of Tomorrow™
Un combate con muchos frentes


   “PCs”
                                        “Telcos”
        vs
                                            vs
  “Devices”         “iOS”               “OTTs”
                     vs
“x86”
                  “Android”              “Apple”
  vs
“ARM”                       “iTunes”         vs
     “Microsoft”               vs         “RoW”
             Vs           “Google MP”
         “Google”                       Sponsors of Tomorrow™
Vs.



      Sponsors of Tomorrow™
Las telcos contra las OTT




http://www.youtube.com/watch?v=sTOAyZxOTy0   Sponsors of Tomorrow™
La batalla por el “net neutrality”




                             Sponsors of Tomorrow™
Sponsors of Tomorrow™
Sponsors of Tomorrow™
Sponsors of Tomorrow™
Sponsors of Tomorrow™
Un nuevo intento de colaboración




                           Sponsors of Tomorrow™
La batalla por el cliente (i.e. por la “pasta”…)




                                     Sponsors of Tomorrow™
Cuántas tiendas de aplicaciones pueden
              coexistir?
          (la batalla por el cliente)




                                        Sponsors of Tomorrow™
Vs.



      Sponsors of Tomorrow™
¿Reinventando la televisión?




                         Sponsors of Tomorrow™
En qué consiste?



                      Internet (video,
Datos multimedia      música, información,
(música, películas,   juegos, aplicaciones,
fotos, etc)           redes sociales, etc)
                                               Broadcast TV




                                          Sponsors of Tomorrow™
Google TV: first mover




                         Sponsors of Tomorrow™
Los resultados…




                  Sponsors of Tomorrow™
Sponsors of Tomorrow™
En resumen




             Sponsors of Tomorrow™
Gracias


47   Intel Confidential - NDA Use Only

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Una mirada a la situación tecnológica a través del caso Intel Norberto Mateos D.G. de Intel Ibéria

  • 1. Una mirada a la situación tecnológica actual a través del caso de estudio de Intel Norberto Mateos Carrascal Abril 2011 1
  • 2. En la peor crisis económica que hemos vivido… 2
  • 3. Los mejores resultados de la historia ¿? 3
  • 5. Grove’s Rules of Recessions They Always End You Don’t “Save” Yourself Out Of One Some Emerge Stronger Than Before
  • 7. Intel Corporation: The World’s Largest Semiconductor Manufacturer Leading Manufacturer of Computer, Networking & Communications Products 300 Facilities in 50 Countries Over $43B in Annual Revenues from Customers in Over 120 Countries 23 Consecutive Years of Positive Net Income Approximately 80,000 Employees 43,000 technical degrees, 12,000 Masters in Science, 4,000 PhD’s, 4,000 MBA’s One of the Top Ten Most Valuable Brands in the World for 10 Consecutive Years Invests $100 Million Each Year in Education Across More than 50 Countries The Single-Largest Voluntary Purchaser of Green Power in the United States Nearly One Million Hours of Volunteer Service in Our Communities in 2009
  • 8. Less Power, More Powerful 400Mu High-K Metal Gate Microprocessors (32nm + 45nm) Shipped to Date
  • 10. Relentless Pursuit of Moore’s Law Opens the Door to Innovations… Number of transistors on a chip doubles every ~2 years Feature Width 250nm 180nm 130nm 90nm 65nm 45nm 32nm Wafer Size 200mm 200mm 200mm 300mm 300mm 300mm 300mm “Integrated electronics will make electronic techniques more generally available throughout all of society, performing many functions that presently are done inadequately by other techniques or not done at all.” Gordon Moore
  • 11. …that Impact Countless Applications Genomics Financial Medical Weather Oil Design Cloud Data Center Research Analysis Imaging Prediction Exploration Simulation Computing Refresh Power Lines Sensors Home Storage Point of Sale In-Vehicle IP Phones IP Cameras Net book Infotainment Security Learning IPTV/IMS Military/Aero Digital Signage Home Auto Portable Medical Net top Gaming Medical Industrial PC Printers Transport Robotics Factory MID Automation Many opportunities from Genomic Research to Connecting cars, and much, much more…
  • 12. Spending Capital Additions to Property, Research and Development Plant and Equipment (Dollars in Billions) (Dollars in Billions) 6.6 7.3 5.9 5.8 5.7 5.7 5.1 5.9 5.9 4.8 5.2 4.4 5.0 5.2 4.7 4.5 3.8 4.0 3.7 3.8 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 13. Intel’s Investment in U.S. Manufacturing $6-8 BILLION for 22nm and Beyond D1D D1C OREGON OREGON D1X Fab 12 Fab 32 Oregon – Development Fab Arizona – 22 nm Arizona – 22 nm
  • 14. Fab and Assembly Test Sites Oregon D1C, D1D, D1X (2013*) Israel Dalian Fab 28 Fab 68 Ireland Fab 24, IFO Arizona Fab 12, 32 Massachusetts Fab 17 Chengdu New Mexico Fab 11X Vietnam Costa Rica Penang Kulim Wafer Fab Assembly/Test 10 Fabs operating in the United States, Ireland, Israel and China plus a new development fab under construction in Oregon * Projected
  • 15. Marketing The Intel audio signature is heard somewhere in the world every 40 seconds on average
  • 16. Finances Net Revenues ($B) Operating Profit ($B) 43.6 15.6 38.8 38.3 35.4 37.6 35.1 12.1 9.0 8.2 5.7 5.7 2005 2006 2007 2008 2009 2010 2005 2006 2007 2008 2009 2010
  • 20. 23 Intel Confidential - NDA Use Only
  • 21. What keeps our CEO awake at night? Strategic inflection points 24 Intel Confidential - NDA Use Only
  • 22. ¿Es el final de la era del PC? 25
  • 23. A New Era of Computing Is Emerging…  Bigger and richer computing experiences are ahead, driven by connected usages • Connecting these experiences is an opportunity for Intel hardware, software, and services… across an exploding number of devices. Mary Meeker, Economy + Internet Trends October 20, 2009 Web 2.0 Summit 26
  • 24. Una industria en TRANSFORMACION Sponsors of Tomorrow™
  • 25. Ejemplos de verticalización en la industria Sponsors of Tomorrow™
  • 26. Un combate con muchos frentes “PCs” “Telcos” vs vs “Devices” “iOS” “OTTs” vs “x86” “Android” “Apple” vs “ARM” “iTunes” vs “Microsoft” vs “RoW” Vs “Google MP” “Google” Sponsors of Tomorrow™
  • 27. Vs. Sponsors of Tomorrow™
  • 28. Las telcos contra las OTT http://www.youtube.com/watch?v=sTOAyZxOTy0 Sponsors of Tomorrow™
  • 29. La batalla por el “net neutrality” Sponsors of Tomorrow™
  • 34. Un nuevo intento de colaboración Sponsors of Tomorrow™
  • 35. La batalla por el cliente (i.e. por la “pasta”…) Sponsors of Tomorrow™
  • 36. Cuántas tiendas de aplicaciones pueden coexistir? (la batalla por el cliente) Sponsors of Tomorrow™
  • 37. Vs. Sponsors of Tomorrow™
  • 38. ¿Reinventando la televisión? Sponsors of Tomorrow™
  • 39. En qué consiste? Internet (video, Datos multimedia música, información, (música, películas, juegos, aplicaciones, fotos, etc) redes sociales, etc) Broadcast TV Sponsors of Tomorrow™
  • 40. Google TV: first mover Sponsors of Tomorrow™
  • 41. Los resultados… Sponsors of Tomorrow™
  • 43. En resumen Sponsors of Tomorrow™
  • 44. Gracias 47 Intel Confidential - NDA Use Only