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Segmentation Targeting Positioning PowerPoint Template

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Segmentation Targeting and Positioning are three of the most applied marketing techniques for dividing the market in order to focus marketing efforts more efficiently.

Publicada em: Marketing
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Segmentation Targeting Positioning PowerPoint Template

  1. 1. MARKETING Segmentation Targeting CUSTOMER Approaching Positioning Product Price Place Promotion
  2. 2. High Level Process Market Segmentation •Identify bases for segmentation •Determine important characteristics of each market segment Market Targeting •Evaluate potential and commercial attractiveness of each segment •Select one or more segments Marketing Positioning •Develop detailed product positioning for selected segments •Develop a marketing mix for each selected segment
  3. 3. Segmentation Approaches Geographic This is a sample text. Demographic This is a sample text. Physiographic This is a sample text. Socio/Cultural This is a sample text. User Behavior This is a sample text.
  4. 4. Segmentation Matrix Low High High ATTITUDES Sample Tex Text Text Sample Text This is a sample text. ATTITUDES
  5. 5. Targeting This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here.
  6. 6. Segment size and growth This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here.
  7. 7. Segment Attractiveness Segment Attractiveness Competition Substitutes Power of buyers Suppliers This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here.
  8. 8. Product Positioning Map A B D C Low Price High Price Low Quality High Quality
  9. 9. Summary This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here.
  10. 10. MARKETING CUSTOMER Product Price Place Promotion Segmentation Targeting Approaching Positioning

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