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av
                  isi
                     o n
   ACME
PHARMACEUTICALS



 Meet Charlotte
a digital native...
...joining Clinical Development from
Johnson and Johnson
She soon realizes there is much to learn
about the group and the work...




...so she does what she
knows best, uses web
based tools to find
relevant people and
knowledge
kn pl
          Search and Browse




                                          ow aza
                                            led
                                                ge
- uses keyword search and explores by tags
- identifies project workspaces and members
ACME love acronyms and Charlotte needs
to decode a few...


      NCDS

       GMA




...the company wiki is the natural place for
this information and is maintained by
everyone in ACME
kn pl
                                                 ow aza
     Profiles & Knowledge Retention




                                                   led
                                                       ge
- uses a retired colleagues’ experience,
connections and sees all his comments
- sees rewards for participation in platform
kn pl
                                             ow aza
Leveraging Connections and Content




                                               led
                                                   ge
- is able to leverage her colleagues network
- can use his content and assertions for her
own work
Charlotte discovers
Rainer’s ideas which
inspire some of her own
Charlottes journey of information
discovery is going well...




...but just like outside of work she wants to
automate some aspects
She starts with the wiki and subscribes to
COPD pages...


                                   COPD

                                   ALERT




...knowing that she’s trapping useful
information
kn pl
                                            ow aza
                  Alerts




                                              led
                                                  ge
- creates alerts for her areas of interest
- chooses the delivery method right for her
kn pl
            Activity stream




                                          ow aza
                                            led
                                                ge
- her dashboard delivers content from her
network
- like the Facebook newsfeed she’s used to
Over the next few days Charlotte discovers
some relevant new content...




...based on other’s activities
in
                                                 s
She also finds the leadership




                                               pi
                                                 re
                                                     so
team’s blog...




                                                      m
                                                       eo
                                                         ne
       Chief Scientific Advisor & Gadget Fan


       “Why the patient must always
       come first, especially now”



...where she gets a feel for the people
behind the titles and what inspires them
kn pl
                                              ow aza
                 People




                                                led
                                                    ge
- she’s able to find people based on their
content
- she adds her colleagues to her network
kn pl
                                            ow aza
              Conversations




                                              led
                                                  ge
- social tools allow management and staff to
converse openly
The ability to quickly (re)find
information is critical...




    ...both for Charlotte and her
    ACME colleagues
kn pl
      Knowledge Management




                                         ow aza
                                           led
                                               ge
- her work is tagged and annotated
- colleagues can see, comment on and
leverage her contributions
kn pl
            Content Collation




                                              ow aza
                                                led
                                                    ge
- Charlotte is able to bring together content
for sharing, annotation and export with her
colleagues
After her second
week Charlotte’s
made some
conclusions
about ACME...
She gets the sense of
community...




             ...and opportunity
...they are a progressive company who value
people and knowledge




...and their systems
enable knowledge
to flow and become
social
...just like the tools she uses everyday at
home with associates and friends.
This is not just a story...




Chief Scientific Advisor & Gadget Fan


“Why the patient must always
come first, especially now”

        it’s possible with the right culture,
             sponsorship and resources

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Meet Charlotte - Acme Pharmaceuticals

  • 1. av isi o n ACME PHARMACEUTICALS Meet Charlotte
  • 3. ...joining Clinical Development from Johnson and Johnson
  • 4. She soon realizes there is much to learn about the group and the work... ...so she does what she knows best, uses web based tools to find relevant people and knowledge
  • 5. kn pl Search and Browse ow aza led ge - uses keyword search and explores by tags - identifies project workspaces and members
  • 6. ACME love acronyms and Charlotte needs to decode a few... NCDS GMA ...the company wiki is the natural place for this information and is maintained by everyone in ACME
  • 7. kn pl ow aza Profiles & Knowledge Retention led ge - uses a retired colleagues’ experience, connections and sees all his comments - sees rewards for participation in platform
  • 8. kn pl ow aza Leveraging Connections and Content led ge - is able to leverage her colleagues network - can use his content and assertions for her own work
  • 9. Charlotte discovers Rainer’s ideas which inspire some of her own
  • 10. Charlottes journey of information discovery is going well... ...but just like outside of work she wants to automate some aspects
  • 11. She starts with the wiki and subscribes to COPD pages... COPD ALERT ...knowing that she’s trapping useful information
  • 12. kn pl ow aza Alerts led ge - creates alerts for her areas of interest - chooses the delivery method right for her
  • 13. kn pl Activity stream ow aza led ge - her dashboard delivers content from her network - like the Facebook newsfeed she’s used to
  • 14. Over the next few days Charlotte discovers some relevant new content... ...based on other’s activities
  • 15. in s She also finds the leadership pi re so team’s blog... m eo ne Chief Scientific Advisor & Gadget Fan “Why the patient must always come first, especially now” ...where she gets a feel for the people behind the titles and what inspires them
  • 16. kn pl ow aza People led ge - she’s able to find people based on their content - she adds her colleagues to her network
  • 17. kn pl ow aza Conversations led ge - social tools allow management and staff to converse openly
  • 18. The ability to quickly (re)find information is critical... ...both for Charlotte and her ACME colleagues
  • 19. kn pl Knowledge Management ow aza led ge - her work is tagged and annotated - colleagues can see, comment on and leverage her contributions
  • 20. kn pl Content Collation ow aza led ge - Charlotte is able to bring together content for sharing, annotation and export with her colleagues
  • 21. After her second week Charlotte’s made some conclusions about ACME...
  • 22. She gets the sense of community... ...and opportunity
  • 23. ...they are a progressive company who value people and knowledge ...and their systems enable knowledge to flow and become social
  • 24. ...just like the tools she uses everyday at home with associates and friends.
  • 25. This is not just a story... Chief Scientific Advisor & Gadget Fan “Why the patient must always come first, especially now” it’s possible with the right culture, sponsorship and resources