Your digital footprint, including everything found online about you through both your active and passive presence, can significantly impact your reputation and career opportunities. Employers and colleges regularly search applicants online and 70% have rejected candidates due to questionable content. You should curate your digital footprint to present a professional, positive image by controlling privacy settings, selectively connecting with others, using your real name consistently, and carefully considering anything you post or share online. Maintaining an active, controlled digital presence through profiles highlighting qualifications and personality can help develop a positive digital footprint.