e-PRO® is specifically designed to help real estate professionals thrive in the competitive world of online real estate. This recently updated course is designed to ensure continued success in your Internet marketing efforts well after you complete the course and earn your certification.

1. E-PRO WORKSHOP
Presented by: Certified e-PRO
Trainer,
Sharon Koziel, CRS,e-PRO
www.EducationPlus.biz
Welcome To The

2. Partnering in
Your Success!
 Superior Home Warranty
Coverage
 Caring Service
 Marketing Support

3. Intro
• E-PRO Workshop
• Internet Education
Searching:
“real estate, California”
310,000
real estate, California
5,260,000
As the percentage of real estate transactions that begin on
the Internet rockets through 82% Source: NAR®, (on its
way to 90%+) it is clearer than ever that you need a strong
array of tools to stake your claim to your part of that
bounty.

4. NAR’S e-PRO
CERTIFICATION COURSE
FOCUS
1. Getting connected – creating an Internet
Presence
2. E-mail – communication and marketing.
Mastering e-mail software to be your tool
3. World Wide Web – learn advantages of web-
marketing plan. Use web to publish valuable
information. Search engines, blogs, etc.
4. Ancillary technology – PDAs, digital camera,
virtual tour, personal technology plan of action

5. National Association of
REALTORS®
CIPS

6. • Taught online
• Teaches to all levels
• 6 Month Enrollment (an extra 2 months
today)
• No Annual Fee
• Lifetime Access to e-PRO
Community
• 12 CE Credits Through CAR
CE.eProNAR.com

7. INTERNET AND YOU
• Internet Savvy?
• Have a website?
• An e-mail powerhouse?
• Have a website plan for your
website?
• Have a blog?

8. For many industries and
businesses,
Technology and the Internet
created a Paradigm Shift…
A Fundamental Change of the
Rules

9. Paradigm Shift
When a Paradigm Shifts, everyone
goes back to Zero.
Your past success guarantees
nothing when a Paradigm Shifts

10. • It’s the little things that make a
difference
• Differentiate yourself from your
competition
• Integrating technology into what you
are already doing
• Develop a Domain Name Marketing
System
• Contacts Create Contracts
Themes

11. • Vision
• Long Range (Strategic Plan)
• Business Plan
• Technology Plan
• Marketing Plan
• Web Site Plan
Create a Plan

12. • Identify your Audience(s)
• Content of value to your audience
(specific)
• Web site publishing Tool
• Drive Traffic
Web Site Plan

13. • Customer Service
• Ease of Use
• Up Time
Web Host Check
Lists

14. YOUR IRRESISTABLE WEB
OFFER
• How do you keep someone at your site?
• What’s the “thing of value” that engages
them?
• Special reports? Ho, hum.
• Interactive content –Agent Home
• What piece of info, or document, or item is
extremely valuable to your visitor? Incentive?
Target market?
• Offer a ListingBook account to everyone
http://www.mycorona.listingbook.com/
(Member Benefit of your local MLS and your
local Association)

15. NINE INTERNET
PLANNING PRIORITIES
1. Get your own domain name
2. Get a full-featured e-mail account
3. Create a permanent e-mail address
4. Pick the best broadband option in
your area
5. Learn and use more of the
functionality of your e-mail
software

16. PLANNING PRIORITIES
cont’d
6. Build your e-mail address book
7. Create your web site strategy
and web marketing plan
8. Examine web options and budget
for them.
9. Make your web site decision and
make sure you measure results.
(from Saul Klein, of Internet Crusade, creators
of e-PRO certification of NAR– Saul is one of
the top 25 most influential people in real
estate and the CEO of Internet Crusade and
Point2Agent)

17. Marketing Plan

18. Marketing
• Conventional side
• Internet side
• Tie them together

19. Domain Name
Marketing
System™
Put Your Name in
Front of People

20. Personal Branding

21. Real Estate is a
“Me Too”
Business
• Place in MLS
• Lock Box
• Sign
• Classified Ads
• Open House

22. • Enhance Technology Proficiency
• E-mail Efficiency
• Web Efficiency
• Become e-PRO Certified -
Differentiation
• Become part of the e-PRO Support and
Referral Network
Benefits of

23. CONSUMERS:
1. Will have confidence you take the
“connected consumer” seriously.
2. Will have confidence you will meet
their online needs.
3. Will appreciate your interest and
ability in using the Internet.
4. Will have ability to link to a special
web page explaining what e-PRO
Certification means to them, the
online clients.
1. Will have confidence you take the
“connected consumer” seriously.
2. Will have confidence you will meet their
online needs.
3. Will appreciate your interest and ability in
using the Internet.
4. Will have ability to link to a special web
page explaining what e-PRO Certification
means to them, the online clients. Personal
page

24. Module 1
•Domain Hosting
•E-mail Hosting
•Web Site Hosting
Internet Hosting
Understanding the Miracle of the Internet

25. Domains:
Internet Addresses
• Top Level Domain
.com
• Second Level Domain
You.com koziel.com
• Third Level Domain
SOLD.Koziel.com
UnderContract.Koziel.co
m

26. Domain Name
Marketing System™
• Second Level Domain
• Web Address www.koziel.com
• E-mail Address sharon@koziel.com
• Third Level Domains
• Deep Linking www.ForSale.koziel.com
• Links to other web services
www.ListingBook.Koziel.com www.Lowes.koziel.com
• Multiple e-Mail Addresses
• Ad Tracking
• E-mail Management

27. For More info:
http://455 Nobe St.Koziel.com
For Sale
Old Town Realty
(555) 444-4545

28. For Sale
Old Town Realty
(555) 444-4545
http://UnderContract.Koziel.com
http://SOLD.Koziel.com

29. Lowes.Koziel.com

30. It’s the little things
that make a
difference
Use Upper and
Lower Case

31. It’s the little things thar make a
difference
Use Upper And Lower Cases
firstnamelastname.com
FirstNameLastName.com
jimshead.com
JimShead.com
generhoads.com
GeneRhoads.com

32. XXX - Rated
• whorepresents.com
• WhoRepresents.com
• expertsexchange.com
• ExpertsExchange.com

33. E-mail Communication and
Marketing…
Become an e-mail Powerhouse
Module 2
Client Side
Server Side

34. • Software on Your
Computer
Client
Side
• Change your return address
• Keep your Inbox Below 20 Messages
• Create Folders
• Create Rules
• Automate your Signature (Does not have to be a
signature)

35. Thank You Signature
Dear Mary,
Congratulation for taking the first step in becoming an
ePRO real estate professional. I have found this
designation to be a great asset. Please remember to sign
up for your free website. You will get three month to test
drive the full-featured Point2 Standard site with no
obligation to purchase or even supply a credit card and
then a fee of only $9.95 if you continue to use the site.
Sign up today at http://sharonkoziel.internetcrusade.com/
Sharon Koziel, CRS,e-PRO
REALTOR®, Certified WINForms & e-PRO Trainer
800-394-3444 / 951-751-6011
www.EducationPlus.biz

36. Signature Should
Include:
• Name
• Title
• E-mail Address
MailTo:You@You.com
• Web Site Address: URL
http://Association.com
• Auto Responder
MailTo:CodeOfEthics@Association.com
• Phone/Fax Number

37. • E-Mail Forwarding
sharon@koziel.com goes
sharonkoziel@hotmail.com
• E-Mail Hosting
Server Side
E-mail Services

38. Permanent E-mail
Address
#1 Web Presence
http://YourName.com
#2 E-mail Presence
You@YourName.com
Internet Marketing
Presence

39. E-mail
Host
AOL
Denis@DenisWaitley.co
m
AOL
E-mail
Forwarding
New Temporary E-mail Address
Denis234@AOL.com

40. Unlimited E-mail Addressing:
Anything@You.com
123RiverStreet@Koziel.com
Email Plus Can be purchased at:
http://sharonkoziel.internetcrusade.com/

41. • Real Estate Book
• Homes and Land
• Harmon Homes
Unlimited
HomesAndLand@koziel.com
HarmonHomes@koziel.com

43. http://sharonkoziel.certifiedeprotrainer.com

44. WWW – Marketing, Publishing,
Service and Support
1. Identify your Audience(s)
2. Content of value to your
audience (specific)
3. Web site publishing Tool
4. Drive Traffic – (Blogs,
Networks)
Module 3 Web Site Plan

45. • Community Expert
• RealTownBlogs.InternetCrusade.com
• Publish Information for Club,
Church, Little League, etc
Blogs for Fun and Profit

46. BLOGS = Weblogs
• Frequent personal comments in an
online diary/journal
• Sharing ideas and learning from
other professionals
• www.Activerain.com has more than
70,000 members – Realtors,
mortgage people, appraisers
• A source of referrals and advice
from other Realtors

47. Web site publishing Tool
http://Point2Agent.InternetCrusade.com

48. Social networking
• Mirrors the circle of people you know
• Sharing content online, e.g., photos,
videos, music
• For Realtors, www.Realtown.com gets
100 new members a day and has over
4000 members currently
• www.LinkedIn.com is for individuals
with similar professional interests, e.g.,
insurance, real estate, mortgage
banking, inspectors, etc.

49. Social Networking
• By 2010 GenY will outnumber
BABY BOOMERS
• 96% of them have joined a
social media
• 1 out of 8 couples married in the
U.S. last year met via social
media

50. • To Reach 50 Million Users
Radio = 38 Years
TV = 13 Years
Internet = 4 Years
IPOD = 3 Years
FACEBOOK added 100 Million users in less
than 9 Months!
If FACEBOOK were a country it
would be the world’s 4th
largest
Fastest segment on FACEBOOK
55-65 Year Old Females

51. SOCIAL NETWORKING or
Web 2.0 Check these out:
• Zolve.com Zolve.com allows agents to
network, blog, assign ratings, create
and accept digital contracts for r.e.
transaction services
• More: ActiveRain,BeatYouThere,
Listolia, RealtorClix, Trulia Voices,
Zillow’s Home Q&A., FaceBook
• And for the consumer:
www.ChoiceA.com, a free alternative
to the MLS.

52. • Putting the Internet and Technology
to Work for You
• Plan of Action
• Virtual Community
Module 4

54. e-PRO MEMBER
BENEFITS
1. Large referral base
2. You stand out from your competition
3. You stay connected with the internet
consumer
4. You’ll be connected to a huge base of real
estate professionals who help with
problems, questions, opinions
5. You’ll enhance your proficiency in
technology
6. You’ll avoid overspending on technology

55. TOP REASONS TO SIGN
UP1. You have 6 months to complete it + 2 months
extra today.
2. Done at your convenience – a.m. or p.m.
3. Time to complete = 26-35 hours
4. No annual dues
5. $25 discount off today’s registration
6. It’s an elective for other NAR Designations
(ABR, CRS,etc)
7. In your marketing it makes you different than
the rest.
8. The agent next to you does or doesn’t have it.
If they do, you need it; if they don’t,
differentiate yourself.
9. CA will give you 12 hours of CE Credit

56. How Do you
Begin?

57. •Visit:
http://sharonkoziel.certifiedepro
trainer.com/
TRAINER CODE 3947
•Register for $359
•Get Special Pricing today
•Cash/Checks/Credit

59. is a
Differentiator

60. FREE website
• In appreciation for you attending this workshop,
the NAR and Internet Crusade would like you to
have a Free website for 3 months. Continue
@$9.95 p/mo.
• Go to: http://SharonKoziel.InternetCrusade.com
• Click on SECOND button = “Website”
• It’s a standard, full-featured website powered by
Point2Agent.com, easy to use and customize, and free
hosting.
• Free web page for every listing, multiple pictures
• Free uploading of virtual tours

61. Sign Up
Today
You Can’t
Afford Not To

62. Questions????
www.EducationPlus.com