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Energy,	
  Carbon	
  and	
  Clouds	
  

           Joe	
  Baguley	
  
           CTO	
  Europe	
  
          Quest	
  So9ware	
  
Will	
  “green”	
  reduce	
  ICT	
  energy	
  
                     use?	
  
Data	
  centres	
  are	
  not	
  light	
  bulbs	
  

We	
  replace	
  a	
  	
  
100W	
  convenGonal	
  bulb	
  
Will	
  “green”	
  reduce	
  ICT	
  energy	
  
                     use?	
  
With	
  a	
  
20W	
  high	
  efficiency	
  bulb	
  

To	
  get	
  the	
  same	
  amount	
  of	
  light	
  for	
  
      lower	
  cost.	
  
Will	
  “green”	
  reduce	
  ICT	
  energy	
  
                     use?	
  
Not	
  in	
  a	
  Data	
  Centre.	
  

Demand	
  for	
  ICT	
  services	
  is	
  elasGc	
  

If	
  we	
  make	
  them	
  cheaper,	
  more	
  will	
  be	
  
       consumed	
  

This	
  may	
  mean	
  more	
  energy	
  if	
  the	
  
   elasGcity	
  is	
  large	
  

Can’t	
  claim	
  “green”	
  based	
  on	
  reduced	
  
   energy	
  consumpGon	
  
What	
  about	
  the	
  Carbon	
  ReducGon	
  
            Commitment?	
  
The	
  Carbon	
  ReducGon	
  Commitment	
  
•  You	
  “qualify”	
  if	
  you	
  consume	
  over	
  600kW	
  on	
  
   half	
  hourly	
  meters	
  (~£½m/yr)	
  
•  Measured	
  against	
  your	
  “baseline	
  year”	
  
•  Hope	
  your	
  baseline	
  year	
  was	
  a	
  big	
  one	
  
•  Rewarding	
  those	
  who	
  were	
  inefficient	
  in	
  the	
  
   baseline	
  year	
  at	
  the	
  expense	
  of	
  those	
  who	
  had	
  
   already	
  improved	
  
The	
  Carbon	
  ReducGon	
  Commitment	
  
What	
  is	
  the	
  sGck?	
  
•  You	
  pay	
  for	
  carbon	
  allowances	
  (like	
  ETS)	
  
•  You	
  are	
  put	
  in	
  a	
  “League	
  Table”	
  (name	
  and	
  
   shame)	
  
The	
  Carbon	
  ReducGon	
  Commitment	
  
Not	
  that	
  simple	
  
•  You	
  pay	
  for	
  allowances,	
  	
  
•  The	
  revenue	
  is	
  then	
  “recycled”	
  back	
  to	
  you	
  
    –  Based	
  on	
  what	
  you	
  paid?	
  
    –  No,	
  based	
  on	
  your	
  baseline	
  year	
  
    –  Weighted	
  on	
  your	
  posiGon	
  in	
  the	
  league	
  table	
  
The	
  Carbon	
  ReducGon	
  Commitment	
  
So	
  how	
  does	
  the	
  “League	
  Table”	
  work?	
  
•  You	
  are	
  scored	
  on;	
  
    –  Your	
  net	
  reducGon	
  in	
  carbon	
  from	
  previous	
  years	
  
    –  Weighted	
  by	
  a	
  revenue	
  “growth	
  metric”	
  
•  Your	
  score	
  is	
  then;	
  
    –  Ranked	
  against	
  every	
  other	
  organisaGon’s	
  score	
  
•  Summing	
  up	
  your	
  “League	
  Table”	
  posiGon	
  is;	
  
    –  Your	
  relaGve	
  performance	
  against	
  your	
  baseline	
  year,	
  
       with	
  a	
  relaGve	
  weighGng	
  for	
  growth,	
  measured	
  
       relaGve	
  to	
  the	
  relaGve	
  performance	
  of	
  everyone	
  else,	
  
       with	
  a	
  relaGve	
  weighGng	
  for	
  their	
  individual	
  growth.	
  
The	
  Carbon	
  ReducGon	
  Commitment	
  
•  What	
  can’t	
  you	
  do	
  with	
  CRC?	
  
    –  Predict	
  where	
  you	
  will	
  come	
  in	
  the	
  league	
  table	
  
    –  Predict	
  what	
  CRC	
  will	
  cost	
  you	
  
    –  Tell	
  how	
  “green”	
  a	
  company	
  is	
  by	
  the	
  league	
  table	
  
       posiGon	
  
    –  Tell	
  how	
  “green”	
  a	
  service	
  or	
  product	
  is	
  from	
  the	
  
       vendor’s	
  league	
  table	
  posiGon,	
  {construcGon	
  
       equipment,	
  data	
  centres,	
  laptops}?	
  
The	
  Carbon	
  ReducGon	
  Commitment	
  
The	
  CRC	
  is	
  structurally	
  flawed	
  
•  The	
  CRC	
  drives	
  the	
  wrong	
  behaviours	
  
•  The	
  CRC	
  is	
  a	
  complex	
  accounGng	
  game	
  
•  You	
  will	
  probably	
  get	
  corporate	
  &	
  departmental	
  
   targets	
  for	
  CRC	
  

•  So,	
  how	
  do	
  you	
  play	
  the	
  CRC	
  game?	
  
    –  CRC	
  claims	
  to	
  be	
  “Inclusive”	
  
    –  But,	
  CRC	
  does	
  not	
  include	
  your	
  contract	
  carbon…	
  
The	
  Carbon	
  ReducGon	
  
                      Commitment	
  
Let’s	
  look	
  at	
  an	
  organisaGon	
  
•  A	
  number	
  of	
  acGviGes	
  
•  Each	
  acGvity	
  uses	
  resources	
  
•  Each	
  resource	
  costs	
  carbon	
  

The	
  “Landlord	
  Tenant”	
  	
  
structure	
  applies	
  the	
  carbon	
  to	
  	
  
the	
  “meter	
  holder”,	
  not	
  the	
  	
  
Consumer	
  of	
  the	
  energy	
  
The	
  Carbon	
  ReducGon	
  
                      Commitment	
  
•  Use	
  a	
  Regus	
  office	
  and	
  the	
  carbon	
  
   is	
  their	
  problem	
  
•  Use	
  a	
  Supplier	
  data	
  centre	
  and	
  
   the	
  carbon	
  is	
  theirs	
  
•  Use	
  thin	
  clients	
  and	
  even	
  your	
  
   desktop	
  carbon	
  is	
  laundered	
  
How	
  does	
  this	
  affect	
  you?	
  
Corporate	
  
•  You	
  will	
  soon	
  be	
  looking	
  at	
  accounGng	
  for	
  carbon	
  
     in	
  your	
  organisaGon	
  
•  This	
  will	
  drive	
  cost	
  modelling	
  of	
  services	
  
•  You	
  will	
  be	
  looking	
  at	
  ways	
  of	
  reducing	
  it	
  
•  People	
  are	
  talking	
  about	
  Private	
  Cloud	
  
•  Private	
  Cloud	
  will	
  likely	
  increase	
  your	
  energy	
  
     usage	
  
=	
  Problem	
  

Start	
  your	
  outsourcing	
  plan	
  now…	
  
Physical	
  Cloud	
  Operator	
  
•  You	
  will	
  most	
  likely	
  qualify	
  
•  Watch	
  out	
  for	
  the	
  growth	
  allowance	
  –	
  silent	
  
   penalty	
  for	
  good	
  work.	
  

•  Consider	
  becoming	
  a	
  “Carbon	
  Sink	
  Cloud”?	
  ;-­‐)	
  
Cloud	
  user	
  
•  It’s	
  all	
  good…	
  	
  
fin.	
  

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Joe Baguley Cloud Camp London7 Ppt

  • 1. Energy,  Carbon  and  Clouds   Joe  Baguley   CTO  Europe   Quest  So9ware  
  • 2. Will  “green”  reduce  ICT  energy   use?   Data  centres  are  not  light  bulbs   We  replace  a     100W  convenGonal  bulb  
  • 3. Will  “green”  reduce  ICT  energy   use?   With  a   20W  high  efficiency  bulb   To  get  the  same  amount  of  light  for   lower  cost.  
  • 4. Will  “green”  reduce  ICT  energy   use?   Not  in  a  Data  Centre.   Demand  for  ICT  services  is  elasGc   If  we  make  them  cheaper,  more  will  be   consumed   This  may  mean  more  energy  if  the   elasGcity  is  large   Can’t  claim  “green”  based  on  reduced   energy  consumpGon  
  • 5. What  about  the  Carbon  ReducGon   Commitment?  
  • 6. The  Carbon  ReducGon  Commitment   •  You  “qualify”  if  you  consume  over  600kW  on   half  hourly  meters  (~£½m/yr)   •  Measured  against  your  “baseline  year”   •  Hope  your  baseline  year  was  a  big  one   •  Rewarding  those  who  were  inefficient  in  the   baseline  year  at  the  expense  of  those  who  had   already  improved  
  • 7. The  Carbon  ReducGon  Commitment   What  is  the  sGck?   •  You  pay  for  carbon  allowances  (like  ETS)   •  You  are  put  in  a  “League  Table”  (name  and   shame)  
  • 8. The  Carbon  ReducGon  Commitment   Not  that  simple   •  You  pay  for  allowances,     •  The  revenue  is  then  “recycled”  back  to  you   –  Based  on  what  you  paid?   –  No,  based  on  your  baseline  year   –  Weighted  on  your  posiGon  in  the  league  table  
  • 9. The  Carbon  ReducGon  Commitment   So  how  does  the  “League  Table”  work?   •  You  are  scored  on;   –  Your  net  reducGon  in  carbon  from  previous  years   –  Weighted  by  a  revenue  “growth  metric”   •  Your  score  is  then;   –  Ranked  against  every  other  organisaGon’s  score   •  Summing  up  your  “League  Table”  posiGon  is;   –  Your  relaGve  performance  against  your  baseline  year,   with  a  relaGve  weighGng  for  growth,  measured   relaGve  to  the  relaGve  performance  of  everyone  else,   with  a  relaGve  weighGng  for  their  individual  growth.  
  • 10. The  Carbon  ReducGon  Commitment   •  What  can’t  you  do  with  CRC?   –  Predict  where  you  will  come  in  the  league  table   –  Predict  what  CRC  will  cost  you   –  Tell  how  “green”  a  company  is  by  the  league  table   posiGon   –  Tell  how  “green”  a  service  or  product  is  from  the   vendor’s  league  table  posiGon,  {construcGon   equipment,  data  centres,  laptops}?  
  • 11. The  Carbon  ReducGon  Commitment   The  CRC  is  structurally  flawed   •  The  CRC  drives  the  wrong  behaviours   •  The  CRC  is  a  complex  accounGng  game   •  You  will  probably  get  corporate  &  departmental   targets  for  CRC   •  So,  how  do  you  play  the  CRC  game?   –  CRC  claims  to  be  “Inclusive”   –  But,  CRC  does  not  include  your  contract  carbon…  
  • 12. The  Carbon  ReducGon   Commitment   Let’s  look  at  an  organisaGon   •  A  number  of  acGviGes   •  Each  acGvity  uses  resources   •  Each  resource  costs  carbon   The  “Landlord  Tenant”     structure  applies  the  carbon  to     the  “meter  holder”,  not  the     Consumer  of  the  energy  
  • 13. The  Carbon  ReducGon   Commitment   •  Use  a  Regus  office  and  the  carbon   is  their  problem   •  Use  a  Supplier  data  centre  and   the  carbon  is  theirs   •  Use  thin  clients  and  even  your   desktop  carbon  is  laundered  
  • 14. How  does  this  affect  you?  
  • 15. Corporate   •  You  will  soon  be  looking  at  accounGng  for  carbon   in  your  organisaGon   •  This  will  drive  cost  modelling  of  services   •  You  will  be  looking  at  ways  of  reducing  it   •  People  are  talking  about  Private  Cloud   •  Private  Cloud  will  likely  increase  your  energy   usage   =  Problem   Start  your  outsourcing  plan  now…  
  • 16. Physical  Cloud  Operator   •  You  will  most  likely  qualify   •  Watch  out  for  the  growth  allowance  –  silent   penalty  for  good  work.   •  Consider  becoming  a  “Carbon  Sink  Cloud”?  ;-­‐)  
  • 17. Cloud  user   •  It’s  all  good…