No we won’t go over how to stay in hostiles or bum a ride on the Tube. So how do you cover a feature story during the world’s largest sporting event in one of the world’s busiest cities? How do you do all of this in single backpack? We’ll cover what to pack and how to work while on the road.
8. Planning the Trip / Coverage
• Social
media
strategy
• Secret
Service
• Royal
Guards
• International
Olympic
Committee
(IOC)
@Journo2Go
Saturday, March 2, 13
13. @UFGatorBand Strategy
• Consistent
posts
• Cross-‐platform
promotion
• Interactive
tweets
• Work
with
other
media
outlets
• Hashtags
and
replies
@Journo2Go
Saturday, March 2, 13
14. Social Media Exercise
• What
makes
your
story
interesting
• Find
the
top
5
@’s
you
want
to
reach
• Find
the
top
5
#’s
you
want
to
include
• Think
of
5
interesting
facts
about
your
story
• Tweet
at
strategic
times
of
the
day.
@Journo2Go
Saturday, March 2, 13
44. Timeline
• 5 a.m. - Check the media back in the • 2 - 5 p.m. - Afternoon events/
U.S. performances
• 6 a.m. - Eat/Shower • 6 p.m. - Edit and send all media for
Western newspapers and late TV News.
• 7 a.m. - Depart for days activities
• 8 p.m. - Dinner
• 8 - 11 a.m. - Morning events/
performances • 9 - 11 p.m. - Shoot B-roll of London
• 12 p.m. (deadlines on EST) - Checkin • 12 p.m. - 1 a.m. - Check in with morning
with Western media - send morning editions of Western media.
content.
Saturday, March 2, 13
45. Still Images
Just
as
important
as
video
when
covering
a
story
@Journo2Go
Saturday, March 2, 13