1.
B A C K PA C K R E P O R T I N G
@ J O U R N O 2 G O

2.
T H E B I R T H O F B A C K PA C K
• Hourly updates
• Plan story locations
• Follow the news
• Research
• Shooting for
multiple stories/
outlets

3.
G E T T I N G L O S T

4.
I T E L L S T O R I E S
E V E RY W H E R E
@ J O U R N O 2 G O

5.
@Journo2Go
• Steelfishheadlines
• Cambria
body
• Consistent
colors
(yellow,
gray,
white)
• Blog
has
all
of
these
elements

6.
H O W D O W E C O V E R
E V E RY T H I N G ?

7.
H O W D O W E C O V E R
E V E RY T H I N G W E L L .

8.
- T H E N E W S R O O M
“First step in solving any problem is recognizing there is one.”

9.
S TA R T W I T H A G O O D D E S I G N

10.
H O W D O W E T E L L S T O R I E S I N N E W
WAY S ?

11.
I N F O G R A P H I C S

12.
I S T H I S P U B L I C R E L AT I O N S O R
J O U R N A L I S M ?

13.
“ P U B L I C R E L A T I O N S I S A S T R A T E G I C C O M M U N I C A T I O N P R O C E S S T H A T B U I L D S
M U T U A L LY B E N E F I C I A L R E L A T I O N S H I P S B E T W E E N O R G A N I Z A T I O N S A N D T H E I R
P U B L I C S . ”
- P R S A

14.
“ I T I S T H E R O L E O F J O U R N A L I S T S T O P R O V I D E T H I S
I N F O R M A T I O N I N A N A C C U R A T E ,
C O M P R E H E N S I V E , T I M E LY A N D U N D E R S TA N D A B L E M A N N E R . ”
S P J

15.
W H AT I S T H E S T O RY H E R E ?

16.
P L A N N I N G T H E T R I P C O V E R A G E
• Social media strategy
• Secret Service
• Royal Guards
• International Olympic Committee
(IOC)

17.
S E C R E T S E R V I C E

18.
I N T E R N AT I O N A L O LY M P I C C O M M I T T E E

19.
R O YA L G U A R D S

20.
@ U F G AT O R B A N D S T R AT E G Y
• Consistent posts
• Cross-platform promotion
• Interactive tweets
• Work with other media outlets
• Hashtags and replies

21.
S O C I A L M E D I A E X E R C I S E
• What makes your story interesting
• Find the top 5 @’s you want to reach
• Find the top 5 #’s you want to include
• Think of 5 interesting facts about your
story
• Tweet at strategic times of the day.

22.
@ U F G AT O R B A N D

23.
• Create a home base for content
• Be an internet traffic controller
S O C I A L M E D I A

24.
B A L A N C I N G P U B L I C V S .
P R I VAT E
• No one-size-fits-all answers
• Follow newsroom ethics policy
• Nothing is private
• Not all networks offer more than one
account
• Credibility is gained through
consistency

25.
O L D J O B C H E C K L I S T
• Resume
• Cover letter
• Degree
• Suit and tie
• No spinach in your teeth

26.
J O B C H E C K L I S T
• Product (you)
• Visual Identity
• Networking
• Promotion

27.
N E T W O R K I N G T I P S
• Business cards
• Cold call
• Make yourself available
• Connect before you meet
• Shadow/stalk

28.
P R O M O T I O N T I P S
• Be consistent
• Clarify what you do on all platforms
• Have a home base for content
• Guest blogging

29.
A LWAY S B E P R E PA R E D

30.
T I M E L I N E
• 5 a.m. - Check the media back in the
U.S.
• 6 a.m. - Eat/Shower
• 7 a.m. - Depart for days activities
• 8 - 11 a.m. - Morning events/
performances
• 12 p.m. (deadlines on EST) - Checkin
with Western media - send morning
content.
• 2 - 5 p.m. - Afternoon events/
performances
• 6 p.m. - Edit and send all media for
Western newspapers and late TV News.
• 8 p.m. - Dinner
• 9 - 11 p.m. - Shoot B-roll of London
• 12 p.m. - 1 a.m. - Check in with morning
editions of Western media.

31.
U N I F O R M S T O RY. . .
P O T E N T I A L N I G H T M A R E

32.
S K I L L S Y O U N E E D T O A C Q U I R E
• Write press releases
• Forge new relationships between
clients and community
• Pitch story ideas to the media
• Manage a brand (brick and mortar and
online)
• Social media updates
• Video
• Photographs
• Infographics
• Work on deadline
• Work in multiple time zones
• Protect your brand from potentially
detrimental stories (don’t stop them,
just soften the blow)

33.
CreativeWorkflow

34.
E X T E N S I O N O F T H E S T O RY

35.
W H AT I S T H E S T O RY H E R E ?

36.
H O W D O W E T E L L S T O R I E S T O M O R R O W ?

37.
Google Glass

38.
W H AT D O Y O U N E E D T O L E A R N ?
Writing
Photography
Ledes
Headlines
Audio Recording
Video Editing
Web Stuff
HTML5
CSS
CMS
Interviewing
Infographics
Photoshop
Illustrator
InDesign
Final Cut Pro
Tie a tie
Walk your editor’s dog
Get coffee
Sleep less
What is news
Drink more coffee
Work with others
Book flights
Work in foreign countries
Get out of jail
Deal with PR
Survive

39.
W H Y
Writing
Photography
Ledes
Headlines
Audio Recording
Video Editing
Web Stuff
HTML5
CSS
CMS
Interviewing
Infographics
Photoshop
Illustrator
InDesign
Final Cut Pro
Tie a tie
Walk your editor’s dog
Get coffee
Sleep less
What is news
Drink more coffee
Work with others
Book flights
Work in foreign countries
Get out of jail
Deal with PR
Survive

40.
W E P R E PA R E

41.
M Y B A C K PA C K
V E R N A Z Z A , I TA LY

42.
M Y B A G

43.
E V E N T S / M E S S A G E
V I D E O TA P I N G
S I N G L E P L AT F O R M
E D I T I N G / P R O D U C I N G
P R E V I O U S W O R K F L O W

44.
E V E N T S / M E S S A G E
S H O O T I N G
P R O D U C I N G
M U LT I P L E P L AT F O R M S
•iPhone
•Flip
•DSLR
N E W W O R K F L O W

45.
R E C O M M E N D E D T O O L S
N I K O N 5 3 0 0
( $ 1 , 2 0 0 )
A P P L E I P H O N E 4 S
( $ 2 0 0 )
G O R I L L A P O D ( J O B Y. C O M )
( $ 4 0 )
Cameras Accessories
L A P E L M I C
( $ 2 5 )
A U D I O - T E C H N I C A AT R - 3 5 5 0

46.
A P E R T U R E 3

47.
F I N A L C U T P R O 7

48.
F I N A L C U T P R O X

49.
C R E AT I V E W O R K F L O W

50.
S TA R T W I T H A G O O D D E S I G N

51.
S TA R T W I T H A
G O O D D E S I G N
• Decide the platform of your story
ahead of time
• Be able to change that platform on a
dime
• Is this complimenting the story?

52.
E X E C U T I O N
• Scout if possible
• Be efficient with video/audio
managements
• Work with your subject to help them
understand the final project

53.
F I N A L T H O U G H T S
• Design a strategy for your content
gathering
• Start small
• Budget for mistakes
• Don’t let the technology get in the
way of the story

54.
“An object imbued with intent — it
has power, it's treasure, we're drawn
to it. An object devoid of intent —
it's random, it's imitative, it repels
us. It's like a piece of junk mail to be
thrown away.”
- J O H N H O C K E N B E R RY

55.
C O N TA C T
• Steve Johnson
• 407.782.2910
• sjohnson@jou.ufl.edu
• Journo2Go.com
• @Journo2go

56.
Q U E S T I O N S ?
@ J O U R N 2 G O